Bananas represent the main example in the fruit and vegetable department of how origin can be a purchasing driver even if it is not national. It is evident that the impossibility of producing bananas in our territory - considering the negligible case of Sicily in terms of read more

Egypt is gearing up for a record season in citrus production, with an estimated harvest of 3.7 million tons (+3% compared to the previous period). This growth is attributed to favorable weather conditions that have improved fruit set. read more

The European campaign of OP Armonia, which promotes fresh fruit made in the EU, offered a cute bamboo lunch box branded Enjoy Dolce Frutta as a prize, and more than 5,000 participants entered the competition. read more

Five talks, ten nationally renowned testimonials, important scientific experts, a large experiential arena. Protagonists: innovative products (both fruits and vegetables and beyond) with high nutritional value. More commonly known as Healthy Food. This is the great novelty of Macfrut 2025, the trade fair. read more

This year as well, the Valentine's period has seen Pink Lady® at the center of numerous B2B and B2C initiatives, designed to strengthen the connection between this apple and the celebration of love. read more

The dangerous campaign in the southern hemisphere is about to start, with the first arrivals already appearing on the Italian market. To better understand the initial impressions and prospects for the coming months, we interviewed Antonio Zani, head of the Office. read more

Pauline Crosby, 74 years old, (pictured above, source: Facebook) originally from Norfolk, United Kingdom, has been chosen as the first "The Nan from Del Monte," becoming the face of the 2025 marketing campaign for the historic canned fruit brand, as reported. read more

Intense, fresh, sweet. And, above all, truly "special", like the apples they are made with. These are the "Special Edition" mousses from Melinda, which will be available on the shelves starting from March. A new and obviously unique product made in various versions, all. read more

In 2024, Spanish fruit and vegetable exports increased to 12.3 million tons (+8% compared to 2023). However, deflation on the prices applied limited the growth in value counterpart (+5% compared to 2023), resulting in a turnover of 17.7 billion. read more

Sicily is the main region for melon production in Italy, with a cultivated area of approximately 4,500 hectares and an annual production exceeding 100,000 tons. In percentage terms, this represents one third of the national area and over 20% of the total volumes. read more

The Emilia-Romagna Region has allocated 1.4 million euros to help fruit growers protect their crops from frost, an increasingly concrete threat to the agricultural sector. The call for proposals was published as part of the SRD06 intervention "Investments for prevention from. read more

Agriculture does not allow for long breaks or sick leave for farmers, but these days in Casez, in Trentino, at the heart of the Apple District of Val di Non, solidarity prevails by coming up with "solidarity pruning" to save the plants of a sick apple grower. A group of read more

Exotic fruit is one of the most dynamic categories in the fruit and vegetable department and continues to record consistently growing sales, without experiencing any crises. For years, in large-scale retail, the consumption trend has been positive, with some years even showing double-digit increases. read more

Kiwi Dulcis™, the Italian 100% green pulp kiwi, developed by New Plant in collaboration with the Universities of Udine and Bologna, produced and exclusively marketed by Alegra (the commercial branch of Apo Conerpo), Apofruit, and Orogel Fresco, achieves another significant milestone. read more

In the Marche region, the grand spectacle of the blossoming of the Saturnia peach has begun, a natural phenomenon that connects high-quality agriculture to the hilly landscape and is increasingly becoming a tourist attraction. read more

Peruvian blueberry exports have reached a new record, surpassing 2 billion dollars in the first eleven months of 2024. This represents a 46% increase compared to the same period of the previous year, according to data from the Peruvian Ministry of... read more

We have entered the final phase of the artichoke campaign, which, as highlighted in the analyses of the Fruit and Vegetable Monitor, has proven to be disappointing. In the Hypermarket + Supermarket channel, volumes are declining: from October to January, there is a 10% decrease in volume and a 9% decrease in value. read more

The Interprofessional Organization of the Italian fruit and vegetable system - Ortofrutta Italia - was received on February 20th at the Clemente Hall of MASAF by the Undersecretary of State Senator Patrizio Giacomo La Pietra, for a meeting that the Senator immediately set the tone for. read more

Start a new week with La Borsa della Spesa, the weekly service by BMTI and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit, which offers useful tips for a convenient and sustainable shopping, helping consumers choose the best products. read more

Syngenta Vegetable Seeds announces an Open Day dedicated to innovation in the Sicilian tomato supply chain, confirming the company's strong connection with the territory and its attention to the needs of the local and national productive sector. The event will take place on February 27th at 10:00 AM. read more