Priapo F1 from Enza Zaden confirms itself as one of the most reliable hybrid cucumber varieties for greenhouse cultivation in the Sicily region, with excellent performance in August and September transplants. read more

To understand the evolution of the melon sector, it is crucial to observe the points of sale of the large-scale retail trade, where the relationship between the supply chain and the consumer is concretized. A survey conducted in 13 supermarkets and discount stores in Northern Italy (all over 1,500 square meters) highlighted an... read more

The summer's flagship product, celebrated by the media and increasingly strategic for distribution, is sold for just a few cents per kilo. Watermelon is experiencing a rising trend that shows no signs of slowing down, driven by an offering that focuses on innovation, service, and quality, and by a growing demand. read more

The 2024/2025 season of European origin apples has officially ended, marking the transition to the commercialization of fruits from the Southern Hemisphere, which is now in full swing across Europe. It's the perfect opportunity to take stock of a record-breaking season. read more

On July 31st in Monticello, Chile, in the O'Higgins region, the second edition of Kiwi Day was held, a key event for the kiwi industry organized by Redagrícola, Frutas de Chile, the Kiwi Committee, and Fedefruta, as part of the Fruit Week 2025. A full day of events took place. read more

With the beginning of August, the prickly pear season officially starts, symbol of the Sicilian territory and flagship product for OP La Deliziosa. Despite a slight delay compared to the usual timing, the campaign is starting with good premises: the first harvests confirm a high quality. read more

There is breaking news in the fruit and vegetable departments: Bocconcì are arriving, the first baby potatoes specifically selected for cooking in an air fryer. They are being launched by Coppola Patate, a historic company from Campania, a benchmark in the sector for over 50 years. An innovative, unique product. read more

After weeks of sultry weather and accelerated ripening, the Roman summer is changing pace. The milder temperatures of the last few days are indeed slowing down the fruit and vegetable market at the Centro Agroalimentare Roma (CAR). The new report from the Price Observatory captures this slowdown. read more

Bayer Crop Science is launching Macconyto (pre-commercial code: SVTC0014) on the market, the new Seminis variety of cherry tomato with Intermediate Resistance to Tomato Brown Rugose Fruit Virus (ToBRFV). read more

Annaturasi stands out in the premium vegetable market in Italy and abroad. Sales results confirm a solid and continuous growth, a result of a strategy based on the excellent quality of products and a strong perception of naturalness. An evident example is the read more

We are at the gates of August and in the Italian wholesale markets, the focus is on seasonal products, not neglecting vegetables which, even in summer, play a leading role. To capture the current trend, we stopped by the Agri-Food Center. read more

Spreafico Francesco & Brothers, a leader in the fruit and vegetable sector for 70 years, and FOODLAB, a company specializing in the import, processing, and smoking of salmon from the North Sea, are pleased to announce a new collaboration that focuses on wellness and quality. read more

Officially starts the big apple harvest, a fruit sector that has experienced exponential growth in the last decade in Piedmont. read more

Focusing on perceived quality to win back the consumer: this is the strategy - easier said than done - that the network of La Grande Bellezza Italiana is pursuing to enhance one of the most complex products in the fruit and vegetable department: the pear. This is what is being told. read more

Sicilian peach farming is now entering the peak of the season with late varieties of peaches and nectarines, a segment that in recent years has gained a prominent role in the national fruit and vegetable supply chain. In this scenario, among the entities that best represent excellence... read more

After the exciting start along the coast of Campania, where the new edition of the "Fruit & Salad on the Beach" project was launched, the summer initiative dedicated to promoting healthy lifestyles and nutrition is now ready to continue its journey in. read more

Properly storing fresh fruit always generates many doubts. When summer comes and temperatures rise, the indecision on how to treat it to preserve its flavor and shelf life increases even more. Should it be stored in the refrigerator or left to ripen at room temperature? read more

The initiative "A break with fruit: but how good you DO!" by OP Joinfruit of Verzuolo with FAI-Castello della Manta celebrates its sixth anniversary: from August 7th to 9th, from 6:00 pm to 8:30 pm, three afternoons event to discover a new way of enjoying summer fruit. read more

After a 2024 marked by unstable weather conditions, the upcoming apple campaign in the Netherlands promises to be much more favorable. According to the specialized website GroentenFruit Huis, thanks to a season of regular growth, a harvest of good quality is expected. read more

An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for. read more