Two days discovering the Zespri universe: from production in the fields to processing in the warehouse, exploring the various culinary uses and health benefits of a fruit that has made history, the kiwi. A total immersion in the supply chain of an iconic brand. read more

After a strong start, the table grape campaign went through two challenging months. August and September did not yield the expected results, neither domestically nor internationally. However, in the last few weeks, the situation seems to be showing some timid signs of improvement. read more

The Kissabel® apple season has officially begun in Northern Hemisphere countries, bringing with it excellent prospects for the harvest and a series of activities to engage consumers. Sales of the innovative range of colored-flesh apples - from pink to deep red - are expected to be high. read more

Italmercativola participates in Fruit Attraction on behalf of the 22 member markets and also brings with it the Market Consultation, a new model for coordinating the main players in the sector to discuss within the international stage of Madrid. read more

On the slopes of Mount Etna, where the mild climate meets the fertility of mineral-rich volcanic soil, the Barbera prickly pear is born: a unique fruit, authentic expression of the territory and its natural peculiarities. The Barbera cultivations arise in carefully selected areas. read more

The Kiwi Passion® Consortium kicks off the 2025/26 marketing season with record-breaking numbers. Thanks to the expansion of cultivated areas and the achievement of full productivity in numerous orchards, this year's harvest will exceed 2,500 tons. read more

Fruit Attraction is just around the corner and this year OP Rago is ready to bring all its distinctiveness in the IV Gamma salads sector to the Madrid fair, with the ready-to-eat salad lines like Come Te and Le Prime, but not only. read more

On Saturday, September 27, 2025 at 10:00 a.m. at the Guzzetti Space in the Ortofrutticolo Market of Milan, located at 54 Lombroso Street, the "Conciorto" curated by Biagio Bagini and GianLuigi Carlone (Banda Osiris) will take place. This is a concert conceived by the two artists that, thanks to the so-called read more

The Mazzoni Group is getting ready to participate in Fruit Attraction 2025 to showcase its wide range of varieties to customers and stakeholders, a result of high-quality production and strict controls. The event represents an important opportunity to strengthen the company as a point of. read more

With the new 75-gram single portion of Tempeh in teriyaki sauce, Almaverde Bio expands its gastronomy line, offering the modern consumer a 100% vegetable, healthy, balanced, convenient, and immediately ready alternative. Tempeh, considered the most valuable of products, is now available for consumption. read more

In the usual in-depth analysis conducted by Italiafruit News in collaboration with the permanent observatory YouGov Shopper, we analyze one of the most dynamic categories in the fruit and vegetable department of large-scale retail: berries. These have gained more and more space in recent years. read more

Ensuring consumers an increasingly wide and innovative offer for on-the-go consumption, characterized by high value-added products both in content and service. This is the objective that Conserve Italia, the leader in fruit juice in the vending channel, with two out of three cartons. read more

With the summer season now behind us and temperatures dropping, the attention of the fruit and vegetable sector shifts to autumnal excellences. Among these, the Calabrian clementine stands out, a symbol of Made in Italy and a protagonist in both national and international markets. Taking stock at the starting line read more

The PEWU - Pear Efficiency Water Use project is currently underway, initiated in 2024 with the aim of reducing water consumption in pear production, one of the flagship products of the Emilia-Romagna region, which is now facing challenges due to the effects of climate change. read more

In the last ten years, the cultivated area for tomatoes in Spain has remained between 43 and 47 thousand hectares, with a production of 4-5 million tons. Two-thirds of the production goes to the industry, while 1.5 million tons are used for the fresh market. Domestic consumption has decreased to 12 kg per capita. read more

An Italian asparagus, fresh and high-quality, available in September. It's not a mirage but the result of the bet made by the agricultural company Liso of Andria (Bari), which, together with Ortofrutticola Egnathia, is carrying out the project of the brand Miss Freschezza, showcasing the best of Puglia. read more

From September 30th to October 2nd, Fruit Attraction returns for its 17th edition, organized by IFEMA MADRID and FEPEX, with Andalusia as the main sponsor. Established as the world's leading event for the marketing of fruits and vegetables, this year's edition will host 2,460 participants. read more

The European 2024/2025 season ended with a historic success for Pink Lady®. With 229,000 tonnes valued, representing a record increase of +9% in one year, the brand has achieved an unprecedented performance and solidifies its position as a leader in the premium apple category. read more

The Garden Salad at Fruit Attraction brings an absolute novelty to the fruit and vegetable department: the new MisSalad High Protein line, three 100% plant-based references with high protein content that pave the way for a new segmentation in ready-to-cook products. read more

The revision of the apple protocol for Vietnam has been successfully concluded. This was announced by CSO Italy on behalf of the other organizations that contributed to achieving this result, namely the Alliance of Italian Cooperatives, Assomela, and Fruitimprese, who worked together on this. read more