The tour of presentations of Macfrut 2025 concludes with the mission to São Paulo, Brazil. This fair will be presented in Rome on Thursday, April 3rd at 10:00 am at the ICE Agency. The presentations have covered the main countries of fruit and vegetable production in the world with the aim of read more

Levantia Seedinnova is entering the butternut squash segment with Hambra F1, an ideal solution for the fresh-cut market, capable of meeting various market demands. This is explained in detail by Samuele Pellegrini, the general manager of the Venetian seed company, which has extensive expertise in the field. read more

Tests conducted this year on the new strawberry varieties developed by UC Davis - the University of California - have highlighted the increasingly important role that Egypt and Jordan are playing in the global strawberry production landscape. This was stated by Rupert Hargreaves. read more

The beginning of spring has proven to be particularly challenging for farmers in Romagna. Late frosts, followed by intense hailstorms and prolonged rains, have already caused significant damage to crops, from fruits to vegetables. The abundant precipitation has led to read more

All Citrus' flagship product, the guaranteed juicy oranges iSuccosi, will be the protagonist of a new radio campaign on the main broadcasters of the Triveneto region, both live and streaming: Radio Company, Radio Padova, Radio Wow, Easy Network, and Easy Rock, Radio 80. Introducing iSuccosi will be... read more

Already in 2019, the Fruit and Vegetable Monitor of Agroter reported that, according to purchasing managers from the main European countries, the food sector that had made the most concrete progress in terms of sustainability was the fruit and vegetable sector. In fact, even though somewhat read more

Spring has finally arrived also on La Borsa della Spesa, the weekly service created by BMTI and Italmercati Rete di Imprese, in collaboration with Consumerismo No Profit. Here are some tips for all consumers who wish to buy fresh and seasonal products. read more

With the improvement in weather in the North - at least in Lombardy - summer produce, such as melons and nectarines, are starting to take center stage in the fruit and vegetable markets, driven by strong prices and increasing demand. read more

Orsero S.p.A. ("Orsero"), a leader in the Mediterranean Europe for the import and distribution of fresh fruit and vegetable products, is solidifying its position in the Canary Banana supply chain through a significant agreement signed with Hermanos Fernández Lopez ("Fernández") company. read more

The global lemon market is going through a period of strong pressure, characterized by a decrease in consumption and a 6% reduction in global production, as highlighted in the latest report published by the USDA in January. This situation is having repercussions. read more

The commercial campaign of Kiwi Dulcis™ ends a month ahead of schedule compared to forecasts, marking an important achievement for this new green-fleshed variety, 100% Italian. The exceptional appreciation from consumers has indeed accelerated the pace of sales. read more

To provide support to the activities of LILT, the Italian League for the Fight against Cancer, thereby contributing to its initiatives aimed at raising awareness, providing training, and promoting healthy lifestyles. This is the stated goal of Melinda, who has been involved in providing support for a few weeks. read more

With innovation in the family DNA, Mattia Gandini, sales director of the homonymous Mantuan company associated with Op Valleverde, explains how the boundaries of greenhouse vegetable cultivation are expanding. The coming months, in fact, are looking promising. read more

Zespri, a New Zealand company that is a world leader in the production and global marketing of kiwifruit, has been chosen as the official partner for the World Engineering Day for Sustainable Development (WED) 2025 by UNESCO. The event was launched at the UNESCO headquarters in Paris on March 4, 2025. read more

Water resource plays a key role in the renewed partnership between Macfrut and Acqua Campus at the 42nd edition of the fruit and vegetable supply chain fair scheduled at the Rimini Expo Centre from Tuesday 6th to Thursday 8th May 2025. Organized by ANBI (National Association of Italian Reclamation Consortia) and CER (Canale read more

The apple sector of Alto Adige - Südtirol has a new entity, ready to strengthen the joint actions of the territorial organizations. It is called "alpoma", and it is the new Association of Producer Organizations (AOP) founded by the producer organizations VOG, VIP, and VOG. read more

Who was at the NH Congress Centre in Assago at the end of November 2018 for the "Coltiviamo Bellezza" Fruit & Vegetable Special, certainly did not forget Vittorio Sgarbi's intervention during an auction for a missing microphone. What's more, they will remember his story about how nature... read more

The perfect couple doesn't exis... But yes, it does, and it's the one that sees chicken and salad together, to return as protagonists with Bonduelle! Always present on Italian tables, these two ingredients confirm themselves as the ideal combination for a balanced and tasty meal. read more

In week 11, the pre-packaged fruits and vegetables department continues to show excellent results, with consistently higher performance compared to the Loose Count Category (LCC). The channel analysis also indicates positive signals across the board, with the discount channel standing out for the best trends. read more

The European Union has decided to respond to the tariffs imposed by the United States on steel and aluminum by introducing new tariffs on a range of American products. Among these are also walnuts and almonds, goods that Italy imports every year with a value of around 300 million euros. read more