In Spain new decision tree for IV gamma
Florette, Spain's leading manufacturer of ready-to-eat fresh salads and vegetables, has developed a new segmentation strategy to enhance its 4th range salads in El Corte Inglés supermarkets, as

‘Love My Salad’ campaign promotes healthy cooking on a budget
Vegetable breeding company Rijk Zwaan is celebrating the success of its consumer-facing ‘Love My Salad’ campaign, created to encourage British shoppers to buy and cook more vegetables.

Suppliers predict salad sales surge
Leading UK salad suppliers are gearing up for a huge uptick in leafy and prepared salad sales from May onwards, with the King’s coronation a potential high spot for demand. After a turbulent 12

Rijk Zwaan campaign reaches 762,000 Brits
Dutch vegetable breeding company Rijk Zwaan is celebrating the success of its consumer-facing ‘Love My Salad’ campaign, created to encourage British shoppers to buy and cook more vegetables.

Prepared or cooked, Mediterranean Salads
At Cibus Connecting Italy some novelties from the fruit and vegetable world were also on stage in recent days. Among these were the Mediterranean Salads, an exclusive and limited edition of

Launch of regional fruit salad from mirontell in cooperation with Werder Frucht as of April 2
Regionality seems to be gaining importance again - after all, it is considered a marker for a reliable supply of seasonally available products. Fittingly, the fruit salad producer mirontell

#Repartofresh. Gecop (Selex) introduces the served counter for salads
The Gecop Group, formerly Sisa now administered by Megamark (Selex), operates eight sales outlets in the Frosinone area. It applies a particularly aggressive pricing policy in an area where

AMI: Advertising intensity for cucumbers on the rise again
Salad cucumbers from Germany and the Central European region are now flooding into the trade. But harvest volumes developed sluggishly in 2023. Limited supply volumes, high prices and the cool

Ammeraal Beltech launches Ultrascreen PRO
Food safety solutions specialist Ammeraal Beltech has introduced the Ultrascreen PRO for fruit and vegetable processing. According to the group, the belts have been engineered to address the

Indie retailers step into salad breach
The battle for shoppers is heating up as grocery price inflation hits a new high, retail market analyst Kantar reveals. Grocery price inflation has climbed again to reach 17.5 per cent over the

"Here and there, the cold snap has led to price increases of up to 50 percent for herbs"
The onset of winter in the Mediterranean region has had a noticeable impact on the vegetable trade. "We buy a lot of dandelion, radicchio, and colorful salads from Italy at this time of year and

“We expect large volumes of sucrine and romaine lettuce”
Julien Cremer has been marketing bagged salad for 15 years, which he now sells through his own company, Sud ImpEx, under the brands Terre D'Or and El Lancero. "We found a private producer who

Netherlands: Hospitality industry bought many vegetable mixes and fruit salads in 2022
Business owners in the Dutch on-trade bought 61% more fresh fruit and vegetables last year than in 2021, when Corona measures caused a standstill for much of the year. Purchases of fresh

Veg shortages drive UK inflation spike
The widely-reported shortages of salad vegetables over the past month have helped drive a jump in the overall UK inflation rate. New figures and analysis from the Office for National Statistics

New complete fruit salad from Mimaflor
The consumer trend is becoming more and more established in Spanish society, as consumers opt for a healthy and balanced diet, with healthy, quality food. Chains are also more receptive to

Tomatoes and lettuces for regional wholesale
Gemüsehof Schwienheer has invested well over three million euros in further expanding the farm. In the new 11,500 m2 glass house, 20 different tomato varieties, as well as lettuces, are grown,

Fruit and veg shortages raise blood pressure, says study
While we might flippantly observe that the UK’s recent salad vegetable crisis will have raised the blood pressure of certain retail buyers, it appears this kind of shortage may in fact have a

Vegetable breeder highlights springtime Arugula varieties
Tozer Seeds is concentrated on developing new and improved varieties aligned with market trends. The company call itself an originator of wild arugula seeds, breeding them for over 20 years, with

UK: How growing more fruit and veg in cities could reduce the impact of empty supermarket shelves
British supermarkets are imposing limits on how many salad staples shoppers can buy as supply shortages leave shelves empty of some types of fruit and vegetables. The disappearance of fresh