Rijk Zwaan campaign reaches 762,000 Brits

Dutch vegetable breeding company Rijk Zwaan is celebrating the success of its consumer-facing ‘Love My Salad’ campaign, created to encourage British shoppers to buy and cook more vegetables.

The social media campaign, launched last autumn to show cash-strapped UK consumers how to use affordable veg – such as peppers, tomatoes, leeks and cauliflower – in everyday cooking,

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