VI.P more centralised marketing
The current situation presents multiple challenges: record harvests, resulting in an oversupply of apples; extraordinarily high summer temperatures, which have consequently affected the quality of

Half of all dealers recorded a drop in January sales volumes
Containing the effects of inflation, mitigating the fall in sales volumes and protecting the income statement are the main current difficulties and priorities for FMCG companies. This is shown by

Chilly temperatures on both coasts impact corn production
Supplies of corn are snug nationwide. On the East coast, production is underway in Florida though colder temperatures have impacted corn crops there. Meanwhile, on the West Coast, production is

Cameo steps up UK marketing drive
The Cameo apple brand has expanded its UK social media campaign for 2023 to target a wider spread of consumers. Speaking to FPJ at Fruit Logistica in Berlin, the brand’s UK marketing

Südwestdeutsche Saatzucht buys asparagus activities from BASF
The company Südwestdeutsche Saatzucht is strengthening its activities in the asparagus sector by the acquisition of the asparagus activities of BASF's vegetable seed business, active in the

L'Insalata dell'Orto and Op La Maggiolina for sustainability at Fruit Logistica
At Fruit Logistica L'Insalata dell'Orto brought to the attention of buyers the commitments the group is making on the sustainability front. "For the first time this year, we presented ourselves in

FRUIT LOGISTICA: Time for something new
Innovations can help to meet current challenges and make the fruit trade more efficient. One example is artificial intelligence (AI). With a presentation on areas of application throughout the

"We've become the largest producers of green asparagus in Europe and the second-biggest producers in the world"
The first green asparagus began to sprout in small quantities as early as January in Granada, which is unusually early and a consequence of the spring temperatures at the start of winter. The cold

Bambini (Dole): 'Sports sponsorship increases brand recognition'
At Fruit Logistica Cristina Bambini, Dole's marketing manager, explains the brand strategy for 2023. "2022 was a busy year: in June last year we carried out a survey conducted by Ipsos on a sample