Bambini (Dole): 'Sports sponsorship increases brand recognition'
At Fruit Logistica Cristina Bambini, Dole's marketing manager, explains the brand strategy for 2023. "2022 was a busy year: in June last year we carried out a survey conducted by Ipsos on a sample of users which showed a considerable shift in the spontaneous recognition of the Dole brand in Italy. In 2023
Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.