FRUIT LOGISTICA: Time for something new
Innovations can help to meet current challenges and make the fruit trade more efficient. One example is artificial intelligence (AI).
With a presentation on areas of application throughout the production chain, Gunnar Brune, author, management consultant and founder of Tricolore Marketing, opened the Fresh Produce Forum at FRUIT
on Wednesday.
Fruchthandel is a global media company located in Düsseldorf, Germany. The company's main focus is on fresh fruits and vegetables, covering everything from planting and cultivation to distribution and consumption. With its roots dating back to 1916, Fruchthandel has a long history of providing expert and timely information on the topic of fruits and vegetables through its flagship magazine, "Fruchthandel Magazin". In addition to the weekly publication, the company also offers special national and thematic editions, an industry guide, and a daily newsletter, "Fruchthandel Newsmail".