VI.P more centralised marketing
The current situation presents multiple challenges: record harvests, resulting in an oversupply of apples; extraordinarily high summer temperatures, which have consequently affected the quality of many harvesting areas; a treacherous political environment which, among other things, has pushed up energy and commodity prices; inflation
and a high level of unemployment
increased unemployment
increase in the last few years.
"Fruit Today" magazine is a valuable source of information for the fresh produce industry. Its aim is to connect fruit producers from Southern Europe with European import and distribution channels. The articles cover the entire value chain of the fruit and vegetable trade, as well as companies operating in the industry. The magazine has a yearly print run of 5,000 copies, distributed in countries such as Spain, Germany, the UK, Italy, the Netherlands, France, Eastern Europe, Chile, and Peru. It is distributed through both direct subscriptions and free distribution at major European trade fairs.