Brindisi Igp artichokes sent to the processing industry with unsatisfactory prices
The Brindisi Igp artichoke campaign is in its final stages. There are insignificant quantities for the fresh market, and the remaining flower heads are being sent entirely to the processing

Big space for nuts at Macfrut
With the payoff 'Dentro c'è l'Italia' ('Inside is Italy') and a creativity that exalts the close binomial product-territory of origin, the promotional campaign on nuts, financed by the Ministry

Fruit shows will be performed in supermarket aisles
During the first day of the Rimini event, Claudio Dall'Agata, director of Bestack, illustrated the new projects of Spettacoli alla frutta, the project featuring 22 leading companies from the fruit

In&Out sees new challenges for EU fruit and veg sector at Macfrut 2023

SweeTango, the 2023 campaign will be presented at Macfrut
Fresh and satisfying, just like the season that represents it. The SweeTango™ apple is one of the most distinctive new varieties and is distributed in Italy by the consortia Melinda, the leading

The taste of summer at Macfrut with SweeTango
With the claim The taste of summer, which accompanies the brand, at Macfrut the new campaign of SweeTango, the distinctive early variety of apple that was born from the joint effort of the three

In&Out, the balance sheet and new challenges at Macfrut

Dole Italia at Macfrut with its premium fruit
Dole Italia is attending the 40th edition of Macfrut, where it is ready to welcome and meet all visitors in Hall B3, at stand 75. The communication campaign restarted in April The exhibition space

Alegra Group looks forward to summer season with optimism
The Alegra Group at Macfrut 2023 will turn the spotlight on the upcoming summer campaign and bring new products in the wake of high quality and a high level of service to the Rimini Expo Centre,

Parlapiano holds high the Ribera orange flag
Parlapiano Siciliawill present in Rimini on the occasion of Macfrut 2023 the excellences of the Sicilian territory of which it is leader in marketing and, in particular, Arancia di Ribera D.O.P.,

Citrus fruits, a season affected by high temperatures
Volume decline and lower shelf-life. Last autumn's high temperatures have conditioned the Mediterranean citrus fruit campaign, according to the analysis of Agricola Lusia, which at Fruit Logistica

Mazzoni's made-in-Italy quality meets with success at Fruit Logistica
Positive balance the one outlined by Matteo Mazzoni, commercial director of Mazzoni Group, for the 2023 edition of Fruit Logistica where the flagship products (waiting for the summer campaign),

Become greener, feel better" campaign - Asparagus & Kiwis from Greece at FRUIT LOGISTICA

Mediterranean Combo campaign: exchange at FRUIT LOGISTICA
On 8 February 2023 at the Palace Hotel Berlin, opinion leaders, journalists, buyers and distributors from the agricultural sector had the opportunity to learn about the promoted products of the

New entry Gala also pushes MelaPiù
Fruit Logistica has come to an end and for Fuji MelaPiù, the lowland apple guaranteed by the Ferrara Consortium, it is time to take stock of the 2022-2023 campaign, characterised by a destocking

Lleida - Cold has a positive effect on fruit trees
The Spanish stone fruit sector was also represented at FRUIT LOGISTICA 2023. This time, the participation was significantly different from the previous one, when frosts caused a considerable drop

Cricket enters the new brassica season on an optimistic note
Cricket (Lorca/Murcia) ends its participation in FRUIT LOGISTICA on a positive note despite the difficult situation. The trade fair date coincided with the vegetable season of the Murcian company.

Cameo steps up UK marketing drive
The Cameo apple brand has expanded its UK social media campaign for 2023 to target a wider spread of consumers. Speaking to FPJ at Fruit Logistica in Berlin, the brand’s UK marketing