Spain: Fruit Attraction 2023 has already exceeded last year's total occupancy
Three and a half months before the start of Fruit Attraction, which celebrates its 15th anniversary from 3 to 5 October 2023, and in full marketing phase, the fair has already exceeded the total

Wide-ranging programme at ASIA FRUIT LOGISTICA
The ASIAFRUIT CONGRESS will again offer a high-calibre programme on the latest market trends and opportunities in Asia. It will take place on all three days of ASIA FRUIT LOGISTICA from 6 to 8

ASIA FRUIT LOGISTICA: The programme is set
Day one of ASIA FRUIT LOGISTICA, which takes place in Hong Kong from 6 to 8 September, is all about marketing and consumers. "We take a look at the changing market demographics in Asia, explore

VIP: Positive half-year balance of the new strategy
Just in time for FRUIT LOGISTICA, VIP, the association of fruit and vegetable cooperatives in Val Venosta, had presented its new strategy with the centralisation of product marketing: This is to

At Macfrut Melinda presents the Piccoline and takes stock of marketed varieties
Melinda's Piccoline are proposed as a healthy and child-friendly alternative for snack time, a strategy capable of intercepting the responsible purchasing target, with children or grandchildren of

Melanzì at Macfrut presents the book on the use of vegetables in cooking
A trade fair that focuses on the supply chain and can also reach the end consumer, Macfrut 2023 was able to speak beyond the trade and did so thanks to the commitment of the manufacturing

Mixes and snacks, L'Insalata dell'Orto returns to Macfrut with an innovation in edible flowers
After six years of absence L'Insalata dell'Orto is back at Macfrut. "It is a great comeback, we were looking forward to it -says Sara Menin, marketing manager-, we propose to the market our

Ribera Dop oranges receive praise from Lollobrigida
On the occasion of Macfrut2023, Arancia di Ribera D.O.P. Parlapiano Sicilia met the Minister of Agriculture Lollobrigida, whose priority is the promotion of D.O.P. and I.G.P. products and the

Blueberry stars at International Blueberry Days
The blueberry coloured Macfrut blue, the fruit and vegetable show that for three days at Rimini Expo Centre filled the halls with visitors. The second day of International Blueberry Days (Thursday

Fruit Shows arrive in 8 supermarket chains from June
From June, and for more than eight weekends, Shows at the Fruit will land in supermarkets, with a travelling format that will stop in the points of sale of 8 distribution brands. The announcement

San Lidano at Macfrut in the sign of art
More than a presence, that of San Lidano at Macfrut 2023 will be a real experience in which art and nature come together thanks to the vision of an artist with an unmistakable style: Lucamaleonte.

L'Insalata dell'Orto at Macfrut launches the zero residue line
A zero residue certified line, novelties on edible flowers and a food blogger as brand ambassador for leafy vegetables. Insalata dell'Orto will be at Macfrut (hall B2, stand 028) with important

Parlapiano holds high the Ribera orange flag
Parlapiano Siciliawill present in Rimini on the occasion of Macfrut 2023 the excellences of the Sicilian territory of which it is leader in marketing and, in particular, Arancia di Ribera D.O.P.,

Smart packaging for all kinds of needs
Israeli packaging and container producer Plasgad will attend Macfrut for the first time. FreshPlaza has talked about it with the marketing manager for Europe, Patricia Marquiegui. FreshPlaza (FP):

This week in Fruchthandel Magazine: Flanders, South Tyrol and bananas
The Belgian participation at this year's fair was larger than ever before in the history of FRUIT LOGISTICA. Organised by Flanders' agricultural marketing bureau VLAM, the show included a total of

New entry Gala also pushes MelaPiù
Fruit Logistica has come to an end and for Fuji MelaPiù, the lowland apple guaranteed by the Ferrara Consortium, it is time to take stock of the 2022-2023 campaign, characterised by a destocking

Laimer (Vip): from sustainable packaging for organic apples to the Academy to train employees in the departments
At Fruit Logistica we meet Vip, which presented a new sustainable packaging: 'It is 100 per cent paper with flax thread,' says Benjamin Laimer, Vip sales manager. We start at the end of this month

Tauber (Vog): 'We need to reach the apple consumer on different touchpoints'
At Fruit Logisticawe visited the Südtirol stand, where we met the Vog Consortium. "We present our products,' says Hannes Tauber, marketing manager of Vog, 'traditional, organic and Club apple

Cameo steps up UK marketing drive
The Cameo apple brand has expanded its UK social media campaign for 2023 to target a wider spread of consumers. Speaking to FPJ at Fruit Logistica in Berlin, the brand’s UK marketing

L'Insalata dell'Orto and Op La Maggiolina for sustainability at Fruit Logistica
At Fruit Logistica L'Insalata dell'Orto brought to the attention of buyers the commitments the group is making on the sustainability front. "For the first time this year, we presented ourselves in

FRUIT LOGISTICA: Time for something new
Innovations can help to meet current challenges and make the fruit trade more efficient. One example is artificial intelligence (AI). With a presentation on areas of application throughout the

Bambini (Dole): 'Sports sponsorship increases brand recognition'
At Fruit Logistica Cristina Bambini, Dole's marketing manager, explains the brand strategy for 2023. "2022 was a busy year: in June last year we carried out a survey conducted by Ipsos on a sample