Closer ties between Macfrut and Chile. During the recent edition of the international fruit and vegetable supply chain fair, held at the Rimini Expo Centre, a Memorandum of Understanding was signed between Macfrut and Frutas de Chile, the main association of exporters. read more

According to estimates made on April 1st, 2026, French production of carrots for the fresh market is projected to reach 368,000 tons for the 2025-2026 season, which is an increase of 9,700 tons compared to the previous year. In March 2026, prices were 13% higher than in the 2024-2025 season, and 10% higher than the. read more

Three days full of meetings and discussions about the future of the fruit and vegetable sector: this is the summary of Op Kiwi Sole's participation in the 43rd edition of Macfrut 2026, held from April 21st to 23rd at the Rimini Expo Centre. read more

During the latest Macfrut edition, Fall Creek organized a blind tasting session with over 100 participants, including growers, technicians, and industry professionals. The main aim was to determine which blueberry variety consumers prefer. Marius Sponholtz, EMEA Retail Manager at Sekoya, and Laura Cosano were also present at the event. read more

La Linea Verde is focusing decisively on the fresh convenience segment, presenting at Macfrut a detailed package of innovations for the refrigerated counter. Matteo Laconi, marketing manager, is presenting them, highlighting how the company is working to expand the product range and stimulate new trends. read more

Italian families confirm a strong focus on healthy, sustainable nutrition and plant-based products, rediscovering the pleasure of cooking at home. This is what emerges from the analysis presented by ISMEA at Macfrut 2026, titled "Fruit and vegetable purchases". read more

The 43rd edition of Macfrut, a prominent international trade fair focused on fruit and vegetables, concluded in Rimini on Thursday, April 23, 2025, slightly earlier than its usual May schedule in previous years. Next year, the event will also be held during the same week. read more

A week to remember for the Ruggiero Group, a protagonist at Think Fresh 2026 and Macfrutcon with results and initiatives that consolidate the brand's growth path in the Italian fruit and vegetable sector. The "week of consecration" began with the recognition obtained at... read more

At Macfrut 2026, Spreafico is implementing a wide-ranging strategy that intertwines category development, brand enhancement, and partnership building, with an increasingly market and consumer-oriented approach. Stefano Aiello summarizes the main directions. read more

Identity, relationships, and quality at Macfrut 2026, which has just ended in Rimini, confirming itself as the most important trade fair in Italy for the fruit and vegetable sector, thanks to the increase in attending buyers, despite the difficult global situation we are currently experiencing. read more

Portugal Fresh has announced an investment of €2.7 million (US$2.9 million) by 2027 to support the international promotion of the fruit, vegetable, and flower sector. The program includes participation in trade fairs such as Fruit Attraction in Madrid and São Paulo, Fruit Logistica in Berlin, and so on. read more

At Fruit Logistica 2026 in Berlin, IFCO Systems showcased how reusable packaging is revolutionizing the fresh food supply chain. Inigo Canalejo Lasarte explains, "It's an opportunity to engage with customers... and discuss our expansion, technological advancements, and commitment to sustainability." - IFCO Systems read more

This year, Esasema Macfrut's participation is strongly focused on the bell pepper segment, with a renewed offering and a clear orientation towards international growth. Giovanni Denaro, the commercial director, provided an update during the event. read more

The 2026 edition of Macfrut, scheduled to take place in Rimini from April 21st to 23rd, represented a crucial opportunity for VIP Val Venosta to outline the strategic evolution of its production sectors and reaffirm its role as a dynamic partner in the fruit and vegetable sector. The goal read more

The 2026 edition of Macfrut has just concluded, a key event for the fruit and vegetable sector at a national and international level, capable once again this year of attracting thousands of professional operators, foreign buyers, and key players in the entire supply chain. read more

Macfrut closes its 43rd edition, confirming itself more and more as a key event in the global fruit and vegetable industry. The balance of the three days at Rimini Expo Centre outlines a picture of extreme solidity: the event recorded an increase in visitors with a clear trend. read more

The next edition of the Italian trade fair Macfrut will take place in Rimini in April 2027, alongside Growtech Europe, as confirmed by the organizer Cesena Fiera. read more

Closing day of Macfrut (Thursday, April 23) filled with focus sessions, meetings, and workshops at the Rimini Expo Centre, focusing on the development opportunities for mango and avocado in Southern Italy, the tomato supply chain, and the use of robotics and drones in the field. Announcements were made. read more

On the occasion of Macfrut, Bayer organized on Wednesday, April 22 in Rimini the meeting "Agrivision - Italian tomato between global competition and supply chain identity", a round table dedicated to the theme of tomato quality throughout the entire supply chain: from genetic choices to. read more

Packaging remains one of the hottest topics for the fruit and vegetable sector at Macfrut, covering aspects of sustainability, safety, and distribution demands. In this context, the meeting with Marco Mercadini, responsible for retail contacts at Sorma, sheds light on the latest trends. read more