Already in February, during Fruit Logistica, the press conference presentation of the "Connessioni" event by Alegra's management hinted at a change in the communication and marketing strategy of the group and its related business units - from Brio to... read more

The Italian post-harvest process and packaging specialist Sorma Group debuted its new P&P-800 pick and pack system at Fruit Attraction in Madrid last week. read more

Kikokà, the latest addition to the sweet yellow kiwi family, has successfully completed its participation in Fruit Attraction 2025. The European Consortium was present for three days at a bustling booth alongside the Rivoira Group and RK Growers. "The fair was an exceptional opportunity for our" read more

At Fruit Attraction, Del Monte Italia and Spreafico have announced a strategic partnership: Spreafico will lead the commercial development of Del Monte branded products in the Italian market, across all distribution channels in Central-North and Sardinia. A win-win agreement. read more

From September 3 to 5, 2025, SigmaWit exhibited at Asia Fruit Logistica in Hong Kong. The company's best-selling product over the past year, the ULogs6, a single-use USB temperature logger, attracted interest from fruit exporters and logistics providers during the event. read more

Sorry, I don't understand the content of your message. Could you please provide more context or clarify your request? read more

The US Early Pride mandarin variety, marketed under the registered trademark Earlyna, made its debut at the Club de Variedades Protegidas stand at Fruit Attraction in Madrid, catching the attention of growers from various regions in Spain. This early. read more

The Southern Hemisphere Fruit Alliance (SFA) has selected new leaders for its Statistics and Market Access Working Groups. The appointments were officially announced during the Alliance's general members' meeting at Fruit Attraction in Madrid. Members elected for the Working Group on Statistics are: read more

The International Fresh Produce Association (IFPA) hosted its 2025 Executive Leadership Summit – Asia in Hong Kong in conjunction with Asia Fruit Logistica in September. read more

Italian wholesale markets played a prominent role at the last edition of Fruit Attraction, with a significant participation that exceeded that of many other countries. This presence confirms the dynamism of the sector and Italmercati's commitment to consolidating it. read more

Catalytic Generators is further expanding its global reach by participating in two of the leading trade shows in the industry consecutively. Following successful networking at Fruit Attraction in Madrid, the company will now showcase its products at the IFPA Global Produce & Floral event. read more

Jako nowy sezon europejskich jabłek rozpoczyna się, Kanzi wprowadził odświeżoną tożsamość marki wraz z kampanią Power To Go! Premiera odbyła się na targach Fruit Attraction w Madrycie, gdzie duże banery reklamowe kampanii zostały wyświetlone na wejściach do hal wystawowych, w których prezentowano jabłka Kanzi. read more

On October 1st, the Global Coalition of Fresh Produce organized a panel discussion at the Fruit Forum of Fruit Attraction in Madrid. read more

Kikokà, the new ambitious addition to the family of sweet yellow kiwis, successfully concluded its participation in Fruit Attraction 2025, held at IFEMA Madrid from September 30 to October 2. For three days, the European Consortium was present in a crowded stand along with. read more

Enza Zaden presented two of its most innovative brands at last week's Fruit Attraction: Tribelli Seedless, the seedless mini sweet cone peppers; and easyQs, the super crunchy mini cucumber. read more

Plus Berries, a family-owned company in the berry sector, participated in Fruit Attraction in Madrid, where it presented its new high-quality berries as part of its "More than Berries" philosophy. This approach highlights the company's dedication to sustainability, innovation, and providing high-quality products. read more

A unanimous positive assessment. CSO Italy members all reflect the same impression: Fruit Attraction is still growing, lively, focused on concrete business contacts, with a very broad international presence, in addition to the important one of the Italian distribution. read more

Fruit Attraction 2025 has generated an economic impact in Madrid amounting to 407 million euros and has contributed to maintaining 3,066 jobs in the region. These figures represent a 6% increase in economic terms compared to 2024 and a 5% increase in employment levels. read more

Fruit Attraction has dispelled any doubts, if anyone ever had any. The Madrid event has definitively established itself as a central hub for the global fruit and vegetable sector. Some already consider it superior to Fruit Logistica, but before ranking it, read more

Nova Siri Genetics, a research and innovation company specializing in strawberry and small fruit varieties, presented new strawberry selections, NSG142, NSG48, and NSG161, at Fruit Attraction. The importance of the tests... read more