After a debut marked by rain but already rich in attendance, the second day of Macfrut changes pace also in terms of weather and gives back to the fair in Rimini its most recognizable image: full pavilions, bustling corridors, and a vibrant atmosphere - in every sense. read more

New varieties, increased resilience, and a positioning increasingly focused on the high-end market: these are the main strategic elements presented by Nsg at Macfrut 2026, where the Italian breeding company confirmed its international role in genetic development. read more

During the second day of Macfrut, the theme of sustainability in the fruit and vegetable sector returned to the center of the debate with the presentation of "Generazione Ortofrutta", the project promoted by Italy Ortofrutta in collaboration with CREA and the Producer Organizations (POs). read more

Focus on Avocado, Artificial Intelligence in agriculture, the market of herbal teas, and agroecological supply chain are some of the events of the second day (Wednesday, April 22nd) of Macfrut, which saw full attendance with the exhibition halls at Rimini Expo Center constantly bustling. read more

UNITEC celebrates its forty-year presence at Macfrut 2026, confirming its commitment to the development of highly technological solutions capable of generating value and concrete results for the global fruit and vegetable industry, with the increasingly central objective of meeting the read more

The participation of the Consortium for the Protection of Sicilian Red Oranges PGI in the forty-third edition of Macfrut (Rimini, until April 23) started with a special juice. The Minister of Agriculture, Food Sovereignty, and Forests, Francesco Lollobrigida, was present. read more

An institutional comparison dedicated to agricultural strategies and cooperativism between states, based on the experience of Lebanon and Syria. The debate, titled 'Cultivating cooperation: agricultural strategies and cooperativism for Mediterranean resilience', took place in the late read more

Colombia aims to significantly increase its mango exports over the next four years, as stated by Gloria Isabel Morales Parra, the general manager of the national federation Fedemango. read more

At Macfrut, in pavilion D3 booth 197, FungAmico is presenting itself with a renewed face and a clear message: to bring mushrooms back to the center of the daily table, with a simpler, more direct, and contemporary language. The new brand identity, already visible at the booth, focuses on. read more

The green transition is materializing in packaging products, with new formats of paper trays designed to improve protection, visibility, and communication on the shelf. Introducing them is Gianluca Castellini, CEO of Smurfit Westrock, met among the stands of Macfrut, where... read more

There was anticipation, and also quite a bit of curiosity, surrounding this edition of Macfrut: the first under the presidency of Patrizio Neri, inaugurated yesterday morning with a high-profile institutional framework culminating in the presence of Francesco Lollobrigida, Minister of Agriculture. read more

At Macfrut, Oranfresh is presenting a new line of automatic juice vending machines designed for the modern retail market. This proposal opens up interesting opportunities for the fruit and vegetable department, both in terms of profitability and enhancing the value of fresh products transformed in-store. read more

The 43rd edition of Macfrut, the international trade fair for fruits and vegetables, kicks off under the best auspices at the Rimini Fair from April 21 to 23, 2026, for the first time earlier than the traditional placement in early May to avoid overlapping with read more

Macfrut, the international trade fair for the fruit and vegetable sector, started off on the first day (Tuesday, April 21) under the best auspices. Inaugurated by the Minister of Agriculture and Food Sovereignty, Francesco Lollobrigida, the pavilions of read more

On the first day of Macfrut 2026, in Pavilion B5 - stand 111, Wholesale Markets return to the center of the national fruit and vegetable debate with the official presentation of the Wholesale Markets Consultative Board, a project promoted by Italmercati and Fedagromercati-Confcommercio. read more

The Central Region of Colombia strengthens its international presence by participating in Macfrut with a delegation composed of producers, exporters, and institutional representatives. The initiative, promoted by the International Italo-Latin American Organization (IILA) in the context read more

The entire tomato supply chain is meeting at Macfrut 2026 to assess the competitiveness of the Italian system and identify new strategies for adding value, from seed to shelf. read more

From April 21st to 23rd, Orogel Fresco will return to Macfrut at the Rimini Expo Centre, the international trade fair for fruit and vegetables, a key international hub for business, innovation, and discussion on the major trends in the sector, which is now worth approximately 19 billion euros in Italy. In this context, Orogel Fresco will... read more

Everything is ready for Macfrut, the international trade fair for the fruit and vegetable supply chain, starting today until Thursday 23rd. The ribbon-cutting ceremony is scheduled for 10:30 am with the Minister of Agriculture, Food Sovereignty, and Forests, Francesco Lollobrigida, at the Rimini Expo Pavilions. read more

The Agribologna Group at Macfrut 2026 presents absolute novelties for the 'Questo l’ho fatto io' and 'Fresco Senso' brands. For 'Questo l’ho fatto io', the fresh fruit and vegetable line, which has made 'putting our face on it' one of its distinctive features, welcomes a new read more