During the Fruit Attraction trade fair in Madrid, 24 organizations, which represent a significant portion of Europe's fresh fruit and vegetable production and trade, gathered to discuss a unified strategy for the sector. The group, known as the Fresh Fruit and Vegetable Suppliers of Europe, highlighted the importance of reducing... read more

From sustainability-focused investments to promotional campaigns, from strategic partnerships in health and prevention to systemic actions for the territory and the fruit and vegetable sector. These are the main themes that accompany Melinda's presence at Fruit. read more

Fruit Attraction once again recorded a high number of attendees on its second day. It almost felt like the entire city of Madrid was heading to the IFEMA exhibition center. While there were mixed opinions on the crowd levels, exhibitors expressed a very positive overall sentiment. read more

Sambóa, with the goal of reaching 4,000 hectares cultivated worldwide, celebrated an important milestone during its participation at Fruit Attraction in Madrid. At a special event held yesterday, Sambóa officially welcomed two new partners. read more

With less than a month to go, the stage is set for top growers, exporters, importers, and marketers to discover new opportunities for Latin American produce in Asia and other regions at the first Asia Fruit Logistica Meet Up in Peru. The event will be held on October 28-29 at the Swissotel in Lima. read more

During Fruit Attraction, the World Avocado Organisation (WAO) presented an analysis of the avocado market, with a particular focus on Italy, where the consumption of this fruit is experiencing significant growth but with ample room for further development. To delve deeper into the topic, read more

Fortini Group is present at Fruit Attraction 2025, the international trade fair dedicated to fruits and vegetables held in Madrid. The company is located in Hall 7, booth 7E01, with both entities of the group, Fortini Ortofrutticoli (Italy) and Hortofortini (Spain), under a single banner. read more

Stability for integrated pest management apples and growth for organic. These are the forecasts for the 2025 harvest by Vip, who will present the new commercial season and their range of products at Fruit Attraction (hall 8, stand B07). "Currently, we anticipate a calendar of... read more

In 2025, the Vog Consortium, a giant in South Tyrolean apple cultivation that brings together over 4,000 producers, celebrates a double milestone: 80 years of activity and three decades of the Marlene® brand. This achievement was celebrated in Madrid, as part of Fruit Attraction, with an event that brought together read more

Tuesday marked the start of Fruit Attraction 2025, the leading international trade fair for the fruit and vegetable sector, and Veganic is already present with a stand that has become a green oasis in the heart of IFEMA. Under the slogan "Grow Different," the space embodies the essence of the. read more

At Fruit Attraction, the Edamus consortium will bring 25 affiliated companies, further expanding its presence and consolidating the role of the Italian Fruit Village in the spaces curated by the Agency for the promotion abroad and internationalization of Italian companies. read more

Mitolo Family Farms has been producing premium potatoes and onions since 1972, with operations across South Australia's Riverland, Mallee, and Virginia regions. "We supply fresh market washed potatoes all year round, from our three supply regions in South Australia," explains John. read more

Yesterday, the 17th edition of Fruit Attraction opened its doors in Madrid, and from the very first day, the energy of the fair could be felt. Walking through the pavilions, it was immediately noticeable how some were more lively, with a large turnout and movement, while others maintained a read more

At Fruit Attraction, the Edamusha consortium brought along 25 member companies, expanding its presence. read more

Tuesday marked the opening day of this year's Fruit Attraction trade show in Madrid. It is the largest edition to date, with a 10% increase in exhibiting space and 8.4% more exhibitors. However, due to traffic jams, the show did not become very busy until noon. This year's event is expanded with two new halls, although the... read more

On the occasion of Fruit Attraction 2025, the leading trade fair in Europe for the fruit and vegetable sector, Fairtrade presents the new Minimum Prices for bananas. read more

Coldirettie Filiera Italia is present at Fruit Attraction in Madrid, which is confirmed as one of the most important events in the world for the fruit and vegetable sector. The growth of the Spanish fair, according to the two associations, is made possible by a unique national strategy and by read more

Twenty Brazilian companies are participating in the mission to Madrid, where guava from Carlópolis, in Paraná, will be one of the products representing the country at Fruit Attraction from September 30 to October 2. Their participation was confirmed in a public notice issued by the Brazilian National Confederation. read more

From the heart of Romagna to the international stage of fruit and vegetables: UNITEC, an Italian excellence recognized in over 65 countries, is getting ready to provide answers to the most demanding and expert visitors at Fruit Attraction with technological solutions for automation and intelligence. read more

Bollo Natural Fruit presented the next steps in its ambitious growth strategy at this week's Fruit Attraction in Madrid. read more