They certainly didn't go unnoticed: cloaks fluttering in the wind, proud looks, and... a decidedly tasty shape. They are the mascots of the Fruit and Vegetable Heroes, the vegetable superheroes who conquered Macfrut 2025 with selfies, laughter, and lots of curiosity. Bringing them to the stage is Op Natura Sicula. read more

Our publication stood by Renzo Piraccini when dark clouds loomed over Macfrut, believing that the Italian fruit and vegetable sector deserved an international trade show with its own identity, which only Macfrut could guarantee. Therefore, we are pleased that this edition. read more

Macfrut confirms its growth path. The 42nd edition of the three-day trade fair at the Rimini Expo Centre saw over 61,000 attendees, marking a 10% increase compared to 2024. This edition was characterized by enthusiasm and further solidified its international dimension. read more

The experience of Nova Siri Genetics (NSG) at Macfrut in Rimini, which took place from May 6th to 8th, has ended positively. The Italian company specializing in research and experimentation with new varieties of strawberries and small fruits participated in the event this year within the Berry Area. read more

"Considering both Novella and Classic Potato, the sales of 2024 have reached a historic high," shares Massimo Cristiani, President of Selenella, with satisfaction. "Despite the challenges posed by climate change, we have managed to resume regular production and, read more

This year's marketing season for organic field vegetables is slowly coming to a close. Steffen reports that organic carrots for the fresh market are running out and will likely be available until the end of the month. The same situation applies to table potatoes from regional organic cultivation. read more

During Macfrut, an interesting meeting organized by the Grande Bellezza Italiana took place to compare different organizational models in the national fruit and vegetable sector. In particular: Melinda, the most structured aggregation model, as it was established at the end of the... read more

Jingold's participation in Macfrut 2025 began with the conference "Road to 2030: a path to be traveled together," a meeting reserved for producer members on the future of kiwifruit, exploring new market trends and global challenges. During the conference, the company presented its objectives. read more

Great excitement and participation for the second day of Macfrut, which confirmed and exceeded the already high expectations. In fact, after a positive start, the influx of industry operators was even more substantial and steady throughout the day, as evidenced. read more

The success story of the Red Onion of Tropea PGI was presented at Macfrut, at the Calabria Region's stand, in a meeting moderated by Luca Moroni, journalist for Fresh Point Magazine, Mark Up, and Gdoweek, which brought together the Consortium and some retailers that have promoted it. read more

Macfrut - an international trade fair for the fruit and vegetable sector taking place at the Rimini Expo Centre until today - increasingly a stage for international initiatives. Such as the meeting "Opportunities of the Beira Corridor and the Manica Agri-Food Centre (CAAM):" read more

Macfrut, the trade show for the fruit and vegetable supply chain, whose 42nd edition is currently taking place in Rimini, once again confirms its international vocation. At the center of the second day, which saw an increase in attendance compared to the opening day but on a smaller scale, there is... read more

An evening full of emotions, memories, and visions for the future marked the celebration of the 65th anniversary of Apofruit Italia, which took place on May 6th at Frontemare in Rimini. The event, which was attended by a large number of people, coincided with the opening day of Macfrut and brought together customers, suppliers, read more

Great participation and a lively debate of interest for professionals in the agri-food sector characterized the conference "Prezzietariffe.it, to learn about the wholesale prices of the fruit and vegetable sector", organized by BMTI and held during Macfrut 2025, the trade fair. read more

What will agriculture look like in the future? This is the crucial question that has fueled the round table discussion "Ortofrutta Connect," organized today by JOINFRUIT and RURALL - Rural & Urban Digital Hub at the La Grande Bellezza Italiana stand at Macfrut. read more

An overall investment of over 45 million euros involving 21 agri-food companies in 8 Italian regions. The results of the "Paniere della" Supply Chain Contract were presented at Macfrut 2025, the international fruit and vegetable fair. read more

Paolo Bruni, the president of the industry association CSO Italy, participated in the celebrations marking the 65th anniversary of Apofruit, one of Italy's most important fruit and vegetable cooperatives and a significant exporter to global markets. "It is an honor for me to be here, because read more

For the first time, Sofruileg will be exhibiting at the prestigious Macfrut trade show until Thursday, May 8th, in Rimini. This Italian event with an international scope targets professionals in the fruit and vegetable industry. It provides an excellent platform to showcase new varieties of kiwis. read more

On the occasion of Macfrut 2025, the main Italian trade fair event dedicated to the fruit and vegetable sector, Origin Italia officially presented the DOP IGP Fruit and Vegetable Committee, a new body within the Association that aims to strengthen synergy between the Protection Consortia and to. read more

Matching the record figures of the past edition was truly an impossible feat. Additionally, other trade shows in the food industry sector coincided with ours, and a last-minute train strike (the last one is always the next one) certainly played a role. read more