"We also enhanced our presence at Macfrut 2025 this year, which was a significant opportunity to strengthen our market position and explore new business opportunities on a global level. During the event, we highlighted our leading products, such as the freshest batches of artichokes and late-season ..." read more

Chiquita made its first appearance at Macfrut, at the stand named "More taste 10 and praise", with the social icon Miss Chiquita, to talk about the product quality, as told by Vaje Haka, brand manager of Chiquita Italia. Starting with innovation, featuring the Yelloway project. read more

Variety Innovation B.V. has announced a significant new partnership with Vivai Milone nurseries in Italy. The announcement was made on Wednesday, May 7, 2025, at Macfrut during the citrus session of the international symposium, "V.I.P. - Varieties International Project". Peter Turner (Director) read more

After presenting the Alegra Group at the Connessioni event in Cesena, during the last Macfrut, we met Enrico Bucchi, general manager of Valfrutta Fresco and vice president of Alegra, who introduced the group for the first time at NielsenIQ's Linkontro event. read more

The initial concept of Fruit South Africa (FSA) as an initiative to promote the country's fresh fruit in the deregulated era was introduced 24 years ago at Fruit Logistica Asia in Hong Kong. read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's leading trade show for fresh fruits and vegetables will be held in Hong Kong on 3-5 September 2025, bringing together the global fresh produce industry and highlighting the full value chain. read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's premier fresh fruit and vegetable trade show is returning to Hong Kong on 3-5 September 2025, bringing together the global fresh produce business and showcasing the entire value chain. read more

There is a material that, despite being one of the oldest used in the fruit and vegetable sector, does not emerge underestimated in the debate on the sustainability of the supply chain: wood. It is precisely to overturn this perception that the Ripack Consortium has chosen to present itself at Macfrut 2025 with a clear read more

Ciarciello Group's debut at Macfrut was a strategic opportunity. "We chose this occasion to launch a novelty in which we believe a lot," explained Sara, Michele, and Giovanni Ciarciello. The highlight of the fair was an innovative line of three packaged, unwashed products in both organic and... read more

In a quiet corner of Bratislava's Fresh Market, inside Nom Nom Asia, a vertical farming tower filled with trays of microgreens growing under LED lights stands ready for customers to harvest themselves. This marks the first commercial deployment of StoreField, a Slovak startup striving to revolutionize the farming industry. read more

Each admission ticket includes access to an informative event program at the ASIAFRUIT KNOWLEDGE CENTRE. Operated by the Knowledge Partner Asiafruit Magazine, the ASIAFRUIT KNOWLEDGE CENTRE offers a combination of strategic insights and practical information. read more

Trapview participated in the 42nd edition of Macfrut. Among the novelties was the official launch of Trapview Scouting, the new app designed for digital monitoring of pests with manual traps. Towards more sustainable crops. read more

With an increasingly technology-driven focus on efficiency, digitalization, and sustainability, ULMA Packaging confirms its position as one of the main players in the transformation of packaging for the fruit and vegetable sector. This is also evident in their participation in Macfrut 2025. read more

What development strategies for the next five years? Jingold was asked for Macfrut 2025, where it promoted a private meeting with its members (Road to 2030: a road to travel together). The brand, during the fair, was also the protagonist of the format The Healthy Food Show. read more

The Macfrut trade fair, which took place last week in Rimini, was a good opportunity to examine the market for berries in Italy - of course on a micro scale. During the fair, I also visited several shops in Rimini to check out their selection, prices, read more

In this new episode of the FRUIT LOGISTICA Podcast, host Tom Joyce speaks live from Berlin with Nguyen Dang Phuc, the Secretary General of the Vietnamese Fruit and Vegetable Association, about one of the most exciting export stories in the world of fresh produce. read more

The 2025 edition of Macfrutha represents a strategic moment for the Gandolfo Group (Click here), which has chosen the stage in Rimini to present the numerous innovations implemented in the last year. The Lombard company is now among the protagonists of the fruit and vegetable sector landscape. read more

Macfrut 2025 will also be remembered for the event Connessioni, an "off-site" evening held at the Teatro Verdi in Cesena, with the participation of over 220 customers, stakeholders, representatives of the Italian and international retail sector, suppliers, and commercial partners of the Group. read more

From the Ofanto Valley to Rimini, the distance is short when you bring along a strong agricultural history, a dynamic productive present, and a clear vision for the future. This was highlighted at Macfrut 2025 during the meeting dedicated to the PGI Peaches of Puglia, where the promotional committee emerged. read more

Hordijk Verpackungen GmbH was a first-time exhibitor at this year's Fruit Logistica. The Dutch parent company has over 100 years of experience in manufacturing and marketing packaging for various applications. They have multiple production and distribution sites and serve well-known customers. read more