[Editor's note: This article was written at the end of December 2025 and initially published in the international edition of Primeur magazine dedicated to Fruit Logistica 2026. Changes have since occurred in the 2025/2026 season for Egyptian oranges. Exporters have encountered surprisingly weak...] read more

From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the brand Gcds and a multisensory campaign that has led to an organic growth in volumes. read more

"Obrona europejskich pomidorów to obrona Europy." With this clear message, a group of European tomato growers launched their joint manifesto last week at Fruit Logistica 2026 in Berlin. They also called on the European Union to adopt a fairer and more consistent trade policy, in line with the. read more

"'Under construction' is how Fruvo's bright red new apple was announced at Fruit Logistica last week," Martijn Vogelaar said. He is well aware that new apple varieties are being introduced at a rapid pace. "But we see this one as very promising because it is an apple that can be grown with minimal impact." read more

Podczas targów Fruit Logistica w Berlinie Flikweert Vision przedstawił nową maszynę do sortowania skupioną na producentach: Divider Select. Holenderska firma zajmuje się projektowaniem i produkcją maszyn do optycznego sortowania, skupiając się głównie na ziemniakach i cebuli. Ponad 500 maszyn tej firmy jest obecnie używanych w 22 krajach. read more

During Fruit Logistica in Berlin, FruitMasters and BrightBerries unveiled the new name for the raspberry Rubin. Going forward, the raspberry will be marketed under the name Yumio®. Alongside the brand launch, the BrightBerries Yumio Club was formed: a coalition of growers and supply chain partners. read more

From 4 to 6 February 2026, around 90,000 participants from 151 countries gathered in Berlin for Fruit Logistica, according to the organizers. Despite the harshest winter weather in 15 years and delayed flights, overall satisfaction with the trade fair was reported to be high. With 2,600 read more

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The Southern Hemisphere Fruit Alliance (SFA), which is the representative organization for the fruit industry in the region, recently launched its Statistical Yearbook 2026 at the Fruit Logistica trade fair in Berlin. read more

Arrigoni Group has announced the launch of a new brand identity, which will be officially presented at Fruit Logistica in Berlin from February 4th to 6th, 2026. The refreshed visual identity will be implemented across the entire Group and its subsidiaries: Arrigoni France, Artes, and Lirsa. The rebranding process was... read more

Camposol introduced Origen, its new genetic breeding program, at Fruit Logistica 2026 in Berlin. The company characterized the launch as a key component of its extended development strategy, merging its agricultural expertise with scientific and technological methods to bolster future growth. read more

Sub-zero temperatures and airport blocked, if the first element refers to the glory days of the past Fruit Logistica, the second is a snapshot of how German efficiency has dissolved in the face of a problem that has caused many issues for those who had to arrive and depart from Berlin. read more

Visitors of the leading global fruit trade fair in Berlin voted for POMPUR, a brand of apples developed for a specific target group, and for the highly effective agricultural drone L50 Drone. read more

From February 4th to 6th, Fruit Logistica 2026 was held in chilly Berlin. Despite being the biggest trade fair for the fruit and vegetable industry, this year presented some challenges. The temperatures fluctuated between -3 and -9 degrees Celsius, making it difficult to access Messe Berlin. read more

Great participation in the fourth edition of MIT - Meet Italian Taste, held on Thursday, February 5th at Frederick's restaurant and bar in Berlin. The event, organized during Fruit Logistica, confirmed its vocation as a strategic meeting to enhance the read more

Kronen GmbH unveiled a new drying system at Fruit Logistica 2026, adding to its current range of fresh-cut processing machinery. The company showcased the K1040H horizontal centrifuge, designed to be incorporated into continuous processing lines with medium capacity, targeting industrial use. read more

"From the territory to the global market: Sicilian Red Orange PGI, a successful model of well-being" was not only the theme of the meeting held at FRUIT LOGISTICA 2026, but the synthesis of a path that combines origin, quality, and future. The message was reinforced at the fair. read more

VIPha participated in Fruit Logistica in Berlin, confirming its role as an international player in the apple sector and the strategic importance of engaging with global customers and partners. The Consortium was present at the new Alto Adige stand. Fruit Logistica represents an important event for VIP. read more

W kategorii Świeżych Produktów, nagrodę otrzymała marka jabłek Pompur, rozwinięta przez inicjatywę hodowli Niederelbe. W kategorii Technologia, nagrodę otrzymał dron L50 od ABZ Innovation. Zwycięzców wybrali zwiedzający targi Fruit Logistica, którzy głosowali przez dwa dni. read more

From February 4-6, another edition of the Fruit Logistica trade fair took place in Berlin. The event gathered nearly 2600 exhibitors from over 90 countries and tens of thousands of visitors from more than 150 countries. The fair was an excellent opportunity to learn about the latest trends. read more