"According to forecasts prepared on May 1st, 2025, French tomato production for the fresh market is estimated at 491,800 tons for the 2025 season, which is 9,800 tons less than in 2024 (-2%). In April 2025, prices were 12% higher than in the 2024 season and 3% higher than the 2020-2024 average." read more

Following previous editions, this year at Macfrut trade fair, a collection of strawberry varieties developed within Italian breeding programs was also presented. Some of the showcased fruits originated from varieties well known to Polish growers. read more

In the last season, the Ribera Dop Orange has achieved excellent results, as highlighted by Paolo Parlapiano, sales and marketing manager of Parlapiano Sicilia, whom we met at the Macfrut 2025 stand. Despite the season ending a month ago. read more

The 2025 edition of Macfrut was a edition of change for OP CONSORZIO FUNGHI DI TREVISO, which presented itself at the fair with a renovated stand in terms of graphics and vision: fresher, more welcoming, designed to enhance dialogue with buyers and tell the story. read more

Macfrut 2025 hosted the first edition of the International Symposium on Biotechnological Tools in Horticulture, the global symposium dedicated to biotechnologies applied in horticulture. The event was promoted by the International Society of Horticultural Science (ISHS). read more

During the presentation of the 17th edition, Cecilio Peregrín and José María Pozancos, President and Director of FEPEX, respectively, as well as Elena Curzio, Economic and Trade Affairs and Promotion Officer of the Mexican Embassy in Spain, participated. read more

Fruit Attraction, organized by IFEMA Madrid and Fepex, will be held from September 30 to October 2 at the IFEMA Madrid venue. The fair's director, María José Sánchez, stated at the 17th edition presentation that four months before the event, it already had an occupancy rate of more than... read more

Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American WestRock, has become the world's leading group in the paper-based packaging solutions sector. At Macfrut 2025, their presence was prominent, with the CEO of Smurfit. read more

With the 2025 edition of Macfrut now over, there is no denying the palpable interest shown in the solutions offered by the Cartonpack Group. This interest can be attributed to two key innovations: the BK1 with resealable top seal and heart-shaped dispenser hole, and the FMKX6 flat cardboard tray from Fimat. read more

With over 90% of the exhibition spaces already assigned, Fruit Attraction 2025 is preparing to break new records. The event, organized by IFEMA MADRID and FEPEX, will return to the Spanish capital from September 30 to October 2, consolidating its position as a leading trade fair for the sector. read more

Asia Fruit Logistica has announced a remarkable selection of expert speakers for its Thailand Meet Up, scheduled to take place on June 25, 2025, at the Carlton Hotel Sukhumvit in Bangkok. read more

The program is curated by Asiafruit Magazine, the knowledge partner of ASIA FRUIT LOGISTICA, and focuses on emerging trade and consumer trends in Southeast Asia, China's growing influence as a supplier in the region, and the future of the booming durian business in Asia. read more

COT International attended Macfrut last week to introduce its new varieties of apricots, cherries, and plums. The event also served as a platform to emphasize the company's goals regarding varietal selection, which are centered around productivity for producers and taste for consumers. read more

Mariusz Och, sales manager for the Polish machinery manufacturer Green Sort, stated that determining whether a blueberry is hard or soft has been simplified with the use of a blueberry sorting machine that relies on infrared light technology. "During MacFrut, we showcased our blueberry sorting machine," he said. read more

During Macfrut 2025, at the La Grande Bellezza Italiana booth, a conference organized by the Women in Retail Association titled "Wellness, health, and storytelling, the new fruit and vegetable sector #female in retail", was held. The event was moderated by Cristina Lazzati, director of Mark. read more

On Tuesday, May 6th, the new project P.A.T.A.T.A. was presented at the Macfrut fair in Rimini. P.A.T.A.T.A. stands for "Produrre Aggregando Tecnici e Agricoltori, Tutelando l’Acqua" and is aimed at revitalizing the potato farming sector in Emilia-Romagna in a sustainable and innovative way. read more

The Polish berry grower is more focused on high quality compared to a couple of years ago, says Dominika Kozarzewska of the Polish Berry Cooperative. "The Polish production of raspberries, blackberries, and strawberries has been shifting towards high-quality fresh market fruits, mostly grown." read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's premier fresh fruit and vegetable trade show is back in Hong Kong on 3–5 September 2025, bringing the global fresh produce business together and showcasing the entire value chain. Visitors to Asia Fruit Logistica read more

Last week at Macfrut, Star Fruits introduced its new rootstock for cultivating kiwis, potentially sparking a small revolution in a sector that had experienced little innovation recently. Before delving into the details, it's worthwhile to trace the history of kiwi cultivation in Europe to comprehend why. read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more