"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation in a market under pressure from rising costs and retail price constraints. Stability in a volatile market is key. read more

Nova Siri Genetics (NSG) participation in Macfrut, held in Rimini from April 21st to 23rd, has concluded, confirming the Italian breeding company as an international reference point in the varietal innovation of strawberries and berries. read more

The 2026 edition of Macfrut was a very successful event with extremely positive results for OP Agricola Campidanese, represented by its brand L'Orto di Eleonora within the stand reserved for the official delegation of the Sardinia Region. The large trade fair was a success. read more

On April 21, an important discussion on phytosanitary matters took place within Macfrut, bringing together experts from research, institutions, and the production sector to provide an overview of the current state of plant protection amidst regulatory challenges and progress. read more

During Macfrut, which took place from April 21st to 23rd in Rimini, VOG - Home of apples returned to the field with a team ready to face the second part of the season: a spring-summer lineup built to respond promptly to the needs of consumers and customers. read more

Yesterday, Tosca, in collaboration with Cabka, presented the new circular pallet Tosca CP 1208 at Macfrut, a next-generation solution designed to meet the needs of modern supply chains. The new pallet is positioned as a circular alternative to single-use packaging, offering a sustainable and reusable option. read more

Record numbers and business contacts from all over the world: Macfrutsi confirms an unmissable event for the Romagna fruit and vegetable sector. The cooperative world is among the protagonists of the 43rd edition of the event, with one of the great novelties of this year: the presence among the exhibitors. read more

The second day of Macfrut kicked off with a sunrise run along the promenade of Rimini, focusing on wellness, sharing, and networking among professionals. The highlight was the "Jingold Healthy Walk & Run", now in its second edition, which confirms the format as one of success. read more

After a debut marked by rain but already rich in attendance, the second day of Macfrut changes pace also in terms of weather and gives back to the fair in Rimini its most recognizable image: full pavilions, bustling corridors, and a vibrant atmosphere - in every sense. read more

New varieties, increased resilience, and a positioning increasingly focused on the high-end market: these are the main strategic elements presented by Nsg at Macfrut 2026, where the Italian breeding company confirmed its international role in genetic development. read more

During the second day of Macfrut, the theme of sustainability in the fruit and vegetable sector returned to the center of the debate with the presentation of "Generazione Ortofrutta", the project promoted by Italy Ortofrutta in collaboration with CREA and the Producer Organizations (POs). read more

Focus on Avocado, Artificial Intelligence in agriculture, the market of herbal teas, and agroecological supply chain are some of the events of the second day (Wednesday, April 22nd) of Macfrut, which saw full attendance with the exhibition halls at Rimini Expo Center constantly bustling. read more

UNITEC celebrates its forty-year presence at Macfrut 2026, confirming its commitment to the development of highly technological solutions capable of generating value and concrete results for the global fruit and vegetable industry, with the increasingly central objective of meeting the read more

The participation of the Consortium for the Protection of Sicilian Red Oranges PGI in the forty-third edition of Macfrut (Rimini, until April 23) started with a special juice. The Minister of Agriculture, Food Sovereignty, and Forests, Francesco Lollobrigida, was present. read more

An institutional comparison dedicated to agricultural strategies and cooperativism between states, based on the experience of Lebanon and Syria. The debate, titled 'Cultivating cooperation: agricultural strategies and cooperativism for Mediterranean resilience', took place in the late read more

Colombia aims to significantly increase its mango exports over the next four years, as stated by Gloria Isabel Morales Parra, the general manager of the national federation Fedemango. read more

At Macfrut, in pavilion D3 booth 197, FungAmico is presenting itself with a renewed face and a clear message: to bring mushrooms back to the center of the daily table, with a simpler, more direct, and contemporary language. The new brand identity, already visible at the booth, focuses on. read more

The green transition is materializing in packaging products, with new formats of paper trays designed to improve protection, visibility, and communication on the shelf. Introducing them is Gianluca Castellini, CEO of Smurfit Westrock, met among the stands of Macfrut, where... read more

There was anticipation, and also quite a bit of curiosity, surrounding this edition of Macfrut: the first under the presidency of Patrizio Neri, inaugurated yesterday morning with a high-profile institutional framework culminating in the presence of Francesco Lollobrigida, Minister of Agriculture. read more

At Macfrut, Oranfresh is presenting a new line of automatic juice vending machines designed for the modern retail market. This proposal opens up interesting opportunities for the fruit and vegetable department, both in terms of profitability and enhancing the value of fresh products transformed in-store. read more