Fruit Logistica highlights innovation at conference in Seville.
2025-10-16 15:00
Fruit Logistica’s communications director for Spain and Latin America, Silvia de Juanes, discussed the role of innovation as a driver for competitiveness when she took part in a round table at this week’s Fruit and Vegetable Production and Distribution in Southern Spain 2025 conference.
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Fruit Attraction 2025 closed its 17th edition with a record-breaking participation, both in terms of exhibitors and visitors. The next event is scheduled from October 6th to 8th, 2026 at the fairgrounds.
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The technical days of the International Asparagus Days and International Berries Days have concluded in Bordeaux, organized by Macfrut, Befve&Co, and Interco Nouvelle-Aquitaine. There were over 125 exhibitors and 1200 visitors from more than 25 countries around the world. The focus was on...
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Fruit Attraction 2025 closes with record numbers and strengthens its global leadership.
2025-10-16 00:00
The 17th edition of Fruit Attraction 2025, organized by IFEMA MADRID and FEPEX, has concluded with record-breaking results, confirming its position as one of the most important events for the global fruit and vegetable sector.
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ASIA FRUIT LOGISTICA PERU MEET UP brings global buyers and industry leaders to Lima.
2025-10-15 09:00
Soren Bjorn, CEO of Driscoll's, Miguel Angel Curiel, Vice President and General Manager of Driscoll's Mexico, and Jorge Arangurí, Co-founder of Danper Trujillo, are among the speakers confirmed for the two-day event.
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AFL Peru Meet Up attracts leading names to Lima
2025-10-15 09:00
Zachwyt rośnie przed pierwszym w historii spotkaniem Asia Fruit Logistica Peru Meet Up, które odbędzie się 28-29 października w Swissotelu w Limie.
The excitement is growing ahead of the first-ever Asia Fruit Logistica Peru Meet Up, which will take place on 28-29 October at the Swissotel in Lima. read more
The excitement is growing ahead of the first-ever Asia Fruit Logistica Peru Meet Up, which will take place on 28-29 October at the Swissotel in Lima. read more
The AFL Peru Meet Up is attracting top industry experts to Lima.
2025-10-15 09:00
The excitement is growing for the inaugural Asia Fruit Logistica Peru Meet Up, happening on October 28-29 at the Swissotel in Lima.
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Fruit Attraction 2025 draws a positive balance.
2025-10-15 08:00
49% of the total visitors came from abroad (+7%), reflecting the increasingly professional and global character of the event. Spain was strongly represented once again, with Andalusia, the Valencian Community, Murcia, and Catalonia as significant participating regions.
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Blueberry shelf-life technology was presented in Madrid and Anaheim.
2025-10-15 00:00
After participating in Fruit Attraction 2025 in Madrid, Food Freshly introduced new advancements in extending the shelf-life of blueberries and other delicate fruits. The company will also be showcasing these technologies at the Global Produce & Floral Show (GPFS) in Anaheim this week.
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"‘Deliciously Dressed’ brand identity well received in Madrid"
2025-10-15 00:00
During Fruit Attraction in Madrid, Staay Food Group presented itself with an international touch at a new booth situated at the entrance of the Holland Pavilion. At this venue, the family-owned company was able to exhibit its complete range to visitors, including its own Dulce melons from Brazil and Costa Rica.
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Poupart celebrates 130 years in the fresh produce industry.
2025-10-14 11:00
Poupart 1895, wcześniej znany jako Poupart Imports, celebrated its 130th anniversary at Fruit Attraction 2025, toasting the loyal partnerships that have contributed to the importer’s enduring success.
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Sakata is presenting the Saiko Star tomato.
2025-10-14 10:00
The Japanese seed company Sakata presented its new dual-resistant baby plum tomato called Saiko Star at Fruit attraction in Madrid.
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"W Azji jedzenie surowych warzyw nie jest powszechne, dlatego cała koncepcja była dla nich nowa"
2025-10-14 00:00
Harvest Moon participated in this year's Asia Fruit Logistica in Hong Kong, showcasing their Snackables: convenient snack packs containing carrots, tomatoes, cucumbers, and radishes. Apart from promoting the product, the event served as a research opportunity to directly observe Asian consumer preferences.
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Offering innovative and sustainable solutions to help improve the quality of fruits and vegetables. AgroFresh, specialized in post-harvest technologies, presented some of its proposals at Fruit Attraction 2025 to protect quality, reduce food waste, and enhance.
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Piąty Międzynarodowy Dzień Szparagów oraz Pierwszy Międzynarodowy Dzień Owoców Jagodowych odbyły się w zeszłym tygodniu we Francji, niedaleko Bordeaux. To wspólne wydarzenie, zainicjowane przez Christiana Befve'a i współorganizowane z Macfrut oraz Interco Nouvelle Aquitaine, gromadzi specjalistów z całego świata - badaczy,
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Yuksel Seeds and Lakeshore Veggie Growers Inc. (LVG) have signed an exclusivity agreement for the Sweetloom F1 tomato variety. The agreement was formalized during Fruit Attraction Madrid 2025 and aims to expand the availability of the variety across North America. Sweetloom F1, developed by
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Macfrut 2026, the team is already at work: responsibilities assigned by the Board of Directors of Cesena Fiera
2025-10-13 00:00
Here is the team already working on Macfrut 2026. The President of Cesena Fiera, Patrizio Neri, during the last board of directors meeting of the company, assigned specific tasks to the board members to assist him in the preparations for the 2026 edition of the fair.
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Honeyglow Fresh Del Monte bananas color the Madrid subway.
2025-10-13 00:00
On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and quality.
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Nova Siri Genetics, a research and innovation company specialized in strawberry and small fruit varieties, also participated in Fruit Attraction this year. Nicola Tufaro, a breeder at Nsg, tells us about the new proposals and growth strategies. What new developments did Nova Siri Genetics present this year?
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For the Rago Group, a key player in the fresh-cut produce sector, the 2025 edition of Fruit Attraction ended with a very positive outcome. The event in Madrid once again proved to be a strategic meeting point for the international fruit and vegetable business.
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