With over 90% of the exhibition spaces already assigned, Fruit Attraction 2025 is preparing to break new records. The event, organized by IFEMA MADRID and FEPEX, will return to the Spanish capital from September 30 to October 2, consolidating its position as a leading trade fair for the sector. read more

Asia Fruit Logistica has announced a remarkable selection of expert speakers for its Thailand Meet Up, scheduled to take place on June 25, 2025, at the Carlton Hotel Sukhumvit in Bangkok. read more

The program is curated by Asiafruit Magazine, the knowledge partner of ASIA FRUIT LOGISTICA, and focuses on emerging trade and consumer trends in Southeast Asia, China's growing influence as a supplier in the region, and the future of the booming durian business in Asia. read more

COT International attended Macfrut last week to introduce its new varieties of apricots, cherries, and plums. The event also served as a platform to emphasize the company's goals regarding varietal selection, which are centered around productivity for producers and taste for consumers. read more

Mariusz Och, sales manager for the Polish machinery manufacturer Green Sort, stated that determining whether a blueberry is hard or soft has been simplified with the use of a blueberry sorting machine that relies on infrared light technology. "During MacFrut, we showcased our blueberry sorting machine," he said. read more

During Macfrut 2025, at the La Grande Bellezza Italiana booth, a conference organized by the Women in Retail Association titled "Wellness, health, and storytelling, the new fruit and vegetable sector #female in retail", was held. The event was moderated by Cristina Lazzati, director of Mark. read more

On Tuesday, May 6th, the new project P.A.T.A.T.A. was presented at the Macfrut fair in Rimini. P.A.T.A.T.A. stands for "Produrre Aggregando Tecnici e Agricoltori, Tutelando l’Acqua" and is aimed at revitalizing the potato farming sector in Emilia-Romagna in a sustainable and innovative way. read more

The Polish berry grower is more focused on high quality compared to a couple of years ago, says Dominika Kozarzewska of the Polish Berry Cooperative. "The Polish production of raspberries, blackberries, and strawberries has been shifting towards high-quality fresh market fruits, mostly grown." read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's premier fresh fruit and vegetable trade show is back in Hong Kong on 3–5 September 2025, bringing the global fresh produce business together and showcasing the entire value chain. Visitors to Asia Fruit Logistica read more

Last week at Macfrut, Star Fruits introduced its new rootstock for cultivating kiwis, potentially sparking a small revolution in a sector that had experienced little innovation recently. Before delving into the details, it's worthwhile to trace the history of kiwi cultivation in Europe to comprehend why. read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more

"We also enhanced our presence at Macfrut 2025 this year, which was a significant opportunity to strengthen our market position and explore new business opportunities on a global level. During the event, we highlighted our leading products, such as the freshest batches of artichokes and late-season ..." read more

Chiquita made its first appearance at Macfrut, at the stand named "More taste 10 and praise", with the social icon Miss Chiquita, to talk about the product quality, as told by Vaje Haka, brand manager of Chiquita Italia. Starting with innovation, featuring the Yelloway project. read more

Variety Innovation B.V. has announced a significant new partnership with Vivai Milone nurseries in Italy. The announcement was made on Wednesday, May 7, 2025, at Macfrut during the citrus session of the international symposium, "V.I.P. - Varieties International Project". Peter Turner (Director) read more

After presenting the Alegra Group at the Connessioni event in Cesena, during the last Macfrut, we met Enrico Bucchi, general manager of Valfrutta Fresco and vice president of Alegra, who introduced the group for the first time at NielsenIQ's Linkontro event. read more

The initial concept of Fruit South Africa (FSA) as an initiative to promote the country's fresh fruit in the deregulated era was introduced 24 years ago at Fruit Logistica Asia in Hong Kong. read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's leading trade show for fresh fruits and vegetables will be held in Hong Kong on 3-5 September 2025, bringing together the global fresh produce industry and highlighting the full value chain. read more

The online ticket shop for Asia Fruit Logistica is now officially open. Asia's premier fresh fruit and vegetable trade show is returning to Hong Kong on 3-5 September 2025, bringing together the global fresh produce business and showcasing the entire value chain. read more

There is a material that, despite being one of the oldest used in the fruit and vegetable sector, does not emerge underestimated in the debate on the sustainability of the supply chain: wood. It is precisely to overturn this perception that the Ripack Consortium has chosen to present itself at Macfrut 2025 with a clear read more

Ciarciello Group's debut at Macfrut was a strategic opportunity. "We chose this occasion to launch a novelty in which we believe a lot," explained Sara, Michele, and Giovanni Ciarciello. The highlight of the fair was an innovative line of three packaged, unwashed products in both organic and... read more