The Orri Running Committee (ORC) is updating its promotional image to highlight the uniqueness of the Orri mandarin, focusing on its distinctive flavor and exceptional qualities that differentiate this variety. The new image will be officially unveiled at Fruit Attraction 2025 and will showcase these attributes prominently. read more

From September 30th to October 2nd, Fruit Attraction returns for its 17th edition, organized by IFEMA MADRID and FEPEX, with Andalusia as the main sponsor. Established as the world's leading event for the marketing of fruits and vegetables, this year's edition will host 2,460 participants. read more

Salix Fruits will once again participate in Fruit Attraction 2025, which will take place from September 30 to October 2 in Madrid. With operations in over 50 countries and a strong network of growers and buyers across five continents, the company will come to this year's event with a clear mission: to read more

The European 2024/2025 season ended with a historic success for Pink Lady®. With 229,000 tonnes valued, representing a record increase of +9% in one year, the brand has achieved an unprecedented performance and solidifies its position as a leader in the premium apple category. read more

The Mazzoni Group is getting ready to participate in Fruit Attraction 2025 to showcase its wide range of varieties to customers and stakeholders, a result of high-quality production and strict controls. The event represents an important opportunity to strengthen the company as a point of. read more

The Summer Berry Company (TSBC), a UK-based integrated berry supplier, will be announcing a new joint venture with Southern Cross Marketing & Management (Southern Group) at this month's Fruit Attraction event. Southern Group is a leader in grapes and dates in the Southern Hemisphere. read more

ZIN 186 is harvested later and marketed for a longer period compared to the earlier ZIN 168, in order to ensure availability for an extended period. The first commercial products will be available starting from mid-November 2025. Fruit farmers and producer organizations such as Elbe-Obst are involved in the marketing of ZIN products. read more

Two main solutions for fruit and vegetable packaging will be the main focus of GNA's debut as an exhibitor at Fruit Attraction. The company, located in the center of the Emilia packaging valley near Bologna, specializes in designing, manufacturing, and selling packaging machines for food. read more

The Garden Salad at Fruit Attraction brings an absolute novelty to the fruit and vegetable department: the new MisSalad High Protein line, three 100% plant-based references with high protein content that pave the way for a new segmentation in ready-to-cook products. read more

Fresh Formulaics will be returning to Fruit Attraction 2025 to present its innovative plant-based solutions aimed at helping suppliers minimize waste, streamline packhouse operations, and ensure consistent quality for customers. Attendees can discover more about the Shine and Extend product lines, which are the core offerings of the company. read more

AgroFresh will showcase its postharvest technology range at Fruit Attraction 2025. The company will present solutions such as SmartFresh, Harvista, FreshCloud Inspection, and Rubens. Moreover, Rubens has been submitted for the Fruit Attraction Innovation Hub Awards in the digital category. read more

Pink Lady is presenting at Fruit Attraction (stand 10D17-hall 10) with strong numbers that promote its strategy and a series of targeted communication projects. The numbers read more

One week after participating in Fruit Attraction 2025 in Madrid, Zespri announces growth forecasts for the new season in the northern hemisphere. The data confirms a positive trend, with a significant increase in volumes reaffirming Europe's role in the model. read more

Strengthening its position in foreign markets, emphasizing its commitment to sustainability and the development of healthy products. With these objectives, OrtoRomi will once again be a key player at Fruit Attraction, where it will participate with its own 36 sqm stand (pavilion P04, stand 4E02). The ranges read more

The Mazzonisi Group is getting ready to participate in Fruit Attraction 2025 with its wide range of premium fruits and vegetables (Italy collective, stand 8C12). The upcoming campaigns will be led by Matteo Mazzoni. read more

At the request of Procomer and the Costa Rican ministries, Pafru S.A. is participating in this year's Fruit Attraction in Madrid for the first time, with an exclusive presentation in the conference room above Hall 12. The focus of the presentation will be on the new varieties and consumer demand. read more

A group of British businesses will be jointly exhibiting at the upcoming Fruit Attraction trade show in Madrid. read more

President & CEO Greg Akins and Vice President & COO Steve Page will represent the company and seek contact with ripening professionals from across Europe. "Fruit Attraction is a crucial platform for us to reconnect with existing customers and attract new prospects." read more

The Orto Salad presents at Fruit Attraction (Hall 4, stand 4D02D, Italian Fruit Village), the new MisSalad High Protein line: three 100% plant-based references with high protein content in Ready to Cook products. The new Cubetti di zucca High Protein range. read more

Sorma Group will be showcasing its new P&P-800 pick and pack system at Fruit Attraction 2025 (30 September – 2 October, Hall 03, Stand 3D22). This system has been developed to enhance efficiency and consistency in fruit packaging. The automated packaging system, P&P-800, has been carefully designed to meet these needs. read more