Syngenta Vegetable Seeds launches the new campaign for the 2024-2025 processing tomato. To enhance their offering, they are using football language with the Syngenta Champions. The tools of the multichannel campaign. read more

OrtoRomilancia introduces two new references for the fresh soup category: Cream of chickpeas and Cabbage and potato soup, respectively for the Wellness and Tradition lines. Ingredients from OrtoRomi controlled supply chains for Cabbage and potato soup. read more

The fruit and vegetable department, as we have reiterated several times, lends itself naturally to original and creative display solutions and can promote special occasions and events. As has already happened, for example, for Halloween or for certain products to be highlighted, autumn is a period in which. read more

The true season of easy peelers starts in January. It may seem paradoxical, but it is the effect of varietal innovation. Leading the revolution is Op Armonia, based in Battipaglia (Sa), which brings together 80 farmers located in Central-Southern Italy, totaling 1500 hectares. read more

Full production for Italian clementines. Quantities of Navelina oranges are increasing, with the first arrivals of Tarocco oranges. All varieties of pears are available, with a good production from Emilia, without any issues related to pathogens or weather conditions. The cauliflower season is now in full swing. read more

For over 40 years, Op Zuccarella, based in Scanzano Jonico (Matera), with 25 members, has been producing and selling high-quality strawberries and citrus fruits, an excellence of Basilicata. With Vice President Luca Zuccarella, we discussed the strawberry season, with 50 hectares dedicated to cultivation. read more

Higher volumes compared to last year and production of excellent quality. The sales campaign of the premium Metis plum has just ended these days. "The campaign ended earlier than expected," explains Antonio Zani, the commercial office manager for Italy at Granfrutta Zani, "thanks also to the. read more

Armonia will launch in Italy the European communication campaign Enjoy Sweet Fruits, targeting consumers in our country and in Germany. The focus will be on promoting products such as strawberries, kiwis, clementines, nectarines, cherries, and grapes. The aim is to improve competitiveness in this sector. read more

A very positive balance for Perla Nera's summer 2024, the mid-sized watermelon. Despite the decrease in volumes due to weather conditions, it was a campaign focused on quality, and the brand has seen a significant growth in terms of awareness, confirmed Bruno. read more

The Op Terremersedi Bagnacavallo (Ra), a multi-chain cooperative, becomes a partner in the capital of Arandis, the trading company controlled by the Agribologna Cooperative, established in early 2024. Both are members of the Aop Viva. Initial focus on the first range: zucchini, salads, tomatoes, kiwi. read more

350 consumers participated in apple picking in Italian orchards through the Adopt a Pink Lady Tree initiative. The activity took place in the three producing countries, France, Italy, and Spain, where 7 orchards were visited by 1000 lucky individuals. In our country read more

The avocado continues to be the sales star. To meet the growing demand, Brio, a company of the Alegra Group, is launching the organic Sicilian avocado under the Alce Nero brand. This premium product will be available from mid-November until the end of February. Starting from 2025. read more

In the specific sector of table grapes, one of the most delicate and critical phases is undoubtedly post-harvest handling: storage and shelf life can be the determining factor between being able to reach distant and often profitable markets or being confined to a local area. read more

How is the war against parasites, pathogens, and vine diseases fought in 2024? Does chemistry and science still play an important role in this battle in an age where organic and natural approaches are becoming more popular? There is no doubt that the public, following the trend of. read more

The European Regulation on Packaging and Packaging Waste (PPWR), adopted on April 24th and currently in the publication phase, risks causing more harm than benefits to the fruit and vegetable sector. Criticisms and skepticism about the measure emerged at the first forum of the Assembly. read more

The clementine season is in full swing, with high quantities coming in and good quality levels. Campaigns for turnip tops and black cabbage have started. The First Flower lemon campaign continues. The first batches of Costoluto Verde Marinda tomatoes are being harvested. The season for read more

Increasing the shelf life of food products using apple blossom waste. A study by the food microbiology research group, Micro4Food at the Free University of Bozen-Bolzano, has shown that fermenting these byproducts allows for the production of extracts. read more

The Dolcevita apple will be on shelves in the coming weeks. This refined variety from the Consortium of Val di Non and Sole, with its bright red color and characterized by floral notes and a high sugar content, will be the focus of an intense promotional campaign at the beginning of 2025 and will then be the star of the show at. read more

Increasing sustainability levels in production methods is one of the next goals of the Barbera Group, based at the foot of Mount Etna, specializing in the production and marketing of Sicilian fruits. "By 2028, we aim to expand the base... read more

The artichoke season has started, as well as the production of radicchio in Veneto, while the campaign for cabbage is in full swing. The quantities of Italian clementines of the Navelina variety are increasing, while the peak season for chestnuts has arrived. read more