Good start for watermelons, with quality noticeably improving. Cherry prices significantly down: sales of Italian cultivars Giorgia and Ferrovia have begun. The campaign for Italian netted melons is progressing smoothly: new production from Northern Italy has started. Green beans are available. read more

Iper La Grande i (a brand of the Finiper Canova group) at Milano Portello has renovated the store, both inside and outside. Before entering, customers are greeted by a fruit and vegetable department in a semi-open area under a covering. The store's offering is characterized by... read more

The Gros Group (Selex) operates in the Nielsen area 3 with multiple banners and a shared philosophy. Giancarlo Amitrano, the purchasing manager for fruits and vegetables at Cedigros, clarifies the choices that concern categories such as the IV range, which is now an important segment in the fruits and vegetables department. read more

DalWrap to rap, passing through a disruptive language that targets young people. The Linea Verde also revolutionizes communication in the world of fruits and vegetables. And it launches the first music video with a real original song in support of the new category of DimmidiSì Wrap Kit. read more

Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American WestRock, has become the world's leading group in the paper-based packaging solutions sector. At Macfrut 2025, their presence was prominent, with the CEO of Smurfit. read more

Joinfruitinvests in the development of the supply chain. In Brussels, the workshop of the European project AgriFoodSkills was held, born from the collaboration between the University of Turin and Confragricoltura with the aim of defining the EU Observatory on agri-food skills, in accordance with the. read more

The apricot campaign is in full swing for Op Agricor Gallo in Corigliano Rossano (Cosenza), a company that cultivates 300 hectares of apricot orchards and covers the production calendar until the end of July. They market fruits in different lines: conventional, organic, zero residue, and premium. They have lower volumes. read more

Disseminate the first forecasts for the European production of peaches, pears, and nectarines in Europe (Cso Italy participated by providing estimates for Italy): for 2025, it is estimated at 3.2 million tons, a decrease of 7% compared to 2024. Excluding pears, which are mainly destined for read more

In-store events represent an extremely important moment of contact with the consumer to communicate the values of fruits and vegetables, even more so if they are not just confined to small booths with unprepared hostesses, but if it is the farmer or the producer who is involved. read more

During Macfrut 2025, at the La Grande Bellezza Italiana booth, a conference organized by the Women in Retail Association titled "Wellness, health, and storytelling, the new fruit and vegetable sector #female in retail", was held. The event was moderated by Cristina Lazzati, director of Mark. read more

The new campaigns for apricots and melons have started: the sale of smooth variety has also begun. The Italian nectarine campaign has started early. Volumes are still low for peaches, Platicarpa or Tabacchiera cultivars. Demand remains low for watermelons too. read more

After the construction of a cutting-edge research center involving universities and research institutions, Kilometro Verde, "the largest vertical farm in Europe" with over 27 thousand square meters of cultivated land, is ready to take further steps with a second facility, following the first one. read more

Fresh Del Monte, already a protagonist at Milan Design Week, participated in Tuttofood 2025 bringing its usual "burst of innovation" to the world of fruits and vegetables. read more

Chiquita made its first appearance at Macfrut, at the stand named "More taste 10 and praise", with the social icon Miss Chiquita, to talk about the product quality, as told by Vaje Haka, brand manager of Chiquita Italia. Starting with innovation, featuring the Yelloway project. read more

The 2024-25 campaign of Kiwi Dulcis, the innovative 100% Italian kiwi variety developed by New Plant in collaboration with the Universities of Udine and Bologna, has closed a month and a half early due to complete availability. The kiwi is produced and marketed exclusively. read more

Alce Nero is launching two new organic fruit-based beverages, with no added sugars, that enrich the Nectars and Fruit Juices line. read more

Alce Nero is launching two new organic fruit-based beverages, without added sugars, which enrich the Nectars and Fruit Juices line. read more

The Macfrutil Consorzio Perla Nera has revealed its upcoming marketing strategies, leveraging the growth of the brand that continues to bring the excellence of Italian black midi watermelon to more and more consumers' tables. Standardization of quality is a key factor in its success. read more

Esasem, an Italian seed company, confirmed their interest in promoting research, especially in three crops - tomato, bell pepper, and watermelon, at Macfrut 2025. read more

The campaign for Sicilian watermelons has started. The Bigarreau cherry campaign has also started, along with the first batches of Puglian products, and peaches, although in limited volumes. Italian netted melons production is in full swing. It's a good moment for tomatoes. However, they are not enjoying the same fortunes. read more