An excursion in the nature and culture of Val Venosta to discover the Venosta apple. It's called The Apple Walk, the educational initiative by Vip, which brings together 1500 associated farmers and 7 cooperatives from the valley. It's also a multimedia experience. read more

Small fruits take center stage. In Milan, BerrySwing, Little European Heroes Against Climate Change was presented, promoted by Cso Italy and co-financed by the European Union, a three-year project aimed at promoting and informing with a total value of over 1.7 million euros. Among the companies read more

Solinda, the seedless mini watermelon, sweet and crunchy, distributed by Peviani, is back in the spotlight with the new 2025 marketing campaign. The goal is to strengthen brand recognition and highlight a supply chain focused on sustainability, agricultural innovation, and product quality. read more

The Valdostan cooperative Cofruits has joined Op Joinfruit in Verzuolo (Cn): a meeting of shared values and perspectives. Joinfruit and Cofruits are committed to pursuing a primary goal, the production of superior quality products – particularly apples. read more

Optimizing the packaging of fresh fruits and vegetables to reduce costs throughout the supply chain, while enhancing the value of the products. In pursuit of this goal, a project has been launched by the interprofessional organization Ortofrutta Italia, in collaboration with partners Consorzio Bestack and Cpr System. read more

The season of Barbera International table grapes has begun: a production entirely made in Sicily, benefiting from the unique climate and soil. "Each bunch of Barbera grapes is an authentic expression of our land, shaped by a unique dolomitic soil," says the statement. read more

The marketing of watermelons is proceeding at a fast pace. The climate also favors the Italian melon campaign, which boasts excellent quality. The apricot market is recovering, while the cherry market is declining. Prices are still slightly high for large-sized peaches and nectarines. read more

For sixty years in the fruit and vegetable trade and production sector, the D'Aprile company, based in Tarantino, in Palagianello, specializes in citrus fruits. Their production calendar includes apricots, persimmons, table grapes, and watermelons. read more

Not only radicchio, peaches and nectarines, blueberries, raspberries, cherries, but also a completely Italian onion. The new harvest of the Italian season of the golden onion of the Great Italian Beauty has begun. Perusi, founding partner of the business network that combines national productions of... read more

Agricola Don Camillo is launching a national consumer communication project dedicated to the melon category. Throughout the summer, a valorization program will be active, including the installation of signage at the point of sale and the organization of events. read more

The Etna DOP prickly pear is getting ready to enter the fruit and vegetable supply chains thanks to the farmers of the O.P. La Deliziosa. Starting from August, in fact, the producer organization that has been specialized in the production of local excellences with the IGP and DOP labels for over 35 years, will distribute to... read more

It has a distinctive appearance: it is pointed and has smooth and softer skin. The Sweet Palermo pepper is grown by selected producers and owes its name to the pronounced sweetness it has compared to the traditional pepper. But it is less known. For this reason, it has been at the center of read more

From observing foreign stores, some considerations and related choices of Dao Conad have emerged, which, in synergy with Retail Hub, have been tested in the Conad store in Trento. Many of the innovations specifically concern the fruit and vegetable department, which is one of the key sections. read more

Numbers on the rise for Fruit Attraction 2025, according to the data from the organizing committee. The 17th edition, organized by Ifema Madrid and Fepex, will be held at the fairground from Tuesday, September 30 to Thursday, October 2 (from 9:30 am to 7:00 pm and until 4:00 pm on the last read more

The campaign for Tango Fruit continues, the premium seedless mandarin, thanks to production in South Africa, active from June to October. For the summer, it will be supported by a communication plan, promoted by Spreafico Francesco & F.lli, exclusive partner of Tango Fruit for the market. read more

The plant-based trend takes another step forward. It arrives in the Italian market, produced by the Swiss food-tech company Planted, Planted.steak is the first plant-based steak made through fermentation, a technique that allows for a taste and texture similar to meat. read more

The Corda Campus in Hasselt, Belgium, will host the last edition of the International Pear Congress, Interpera, on June 25 and 26. Organized by Arefhl and Vbt, the annual event brings together international players in the industry. According to Luc Vanoirbeek, Secretary General of Vbt. read more

With the final conference held at the Oliveri Farm Estate in Motta Sant'Anastasia (Ct), the NovArancia project - technological innovations for enhancement and traceability - has been completed. The Consortium for the Protection of Sicilian Red Oranges IGP was among the main promoters. read more

Chiquita launches the multichannel campaign Likely the Best Snack Ever, an invitation to rediscover the banana as the perfect snack for any occasion. Also launching a special collection of 11 limited edition stickers Playful messages with lightness. read more

The collection of plums has begun, with the red variety and Spring Smile. The apricot campaign is in full swing, with the first batches of the Pellecchiella cultivar. There is a strong demand for watermelons, now in full production. Prices of peaches and nectarines continue to decline. read more