A visual language designed to capture children's imagination. The new commercial for Rosaria oranges is aimed directly at the little ones, thanks to a Pixar-style animation. An orange that provides energy like spinach does for Popeye. read more

At Fruit Logistica (Hall 2.1, Booth C-13), Provisur, a manufacturer of food processing equipment based in Chicago, Illinois, will be showcasing a range of machines for making fruit purees and juices. The models on display at the fair include the Provisur Barracuda. read more

A striking graphic, which almost seems to evoke the surreal painting of Magritte or a certain fantasy style, characterizes the new key visual of Vip apples for 2025, celebrating the collaboration with its associated producers. "The magical character of the Apple Paradise is..." read more

La Pera Opera, a consortium that brings together about a thousand pear growers and 3,500 hectares of orchards in Emilia-Romagna, is launching a contest with high-tech prizes to boost sales in the Italian retail sector. How does the contest work? read more

The panel of experts has selected, from nearly 70 applications, the five innovations for the final stage of the Fruit Logistica Award (Flia) and the Flia Technology. "Now it's up to the industry audience," explains Kai Mangelberger, director of Fruit Logistica. All finalists will be presented at Fruit. read more

The marketing of the new crop of Sicilian Igp Blood Oranges officially began on December 27th. A delegation of producers, led by the president of the Consortium for Protection, Gerardo Diana, symbolically carried out an excursion on the last December 30th. read more

The campaign of clementines from Southern Italy is coming to an end and the marketing of late mandarins is starting. The orange market is transitioning to the Tarocco variety. It is high season for white cauliflowers. There is an increase in demand for Italian fennel and leeks, while the demand for read more

The Danila Bragantini Award, the innovation Oscar promoted for the seventh consecutive year by the National Association of Women in the Fruit and Vegetable Sector, is entering its final phase, aiming to give voice to female entrepreneurship in the industry. The 2025 award is dedicated to change. read more

The use of Fairtrade certification should become the reference for global banana imports if we want to maintain a sustainable supply chain with fair prices. This is supported by José Antonio Hidalgo, executive director, in an interview with America Economia. read more

Until January 5, 2025, the digital advertising campaign dedicated to the Protected Geographical Indication (PGI) Sicilian Lemon will be active. Yellow will illuminate the maxi-LED screens at Milan Centrale, Rome Termini, and Rome Tiburtina train stations. Promoted by the Consortium for the Protection of PGI Sicilian Lemon, it is co-financed. read more

The digital advertising campaign dedicated to the PGI (Protected Geographical Indication) Sicilian Lemon will be active until January 5, 2025. The color yellow will illuminate the maxi-led screens at Milan Central Station, Rome Termini, and Rome Tiburtina. Promoted by the Consortium for the Protection of PGI Sicilian Lemon, it is co-financed. read more

There is a massive presence of clementines in the markets, which are overshadowing the demand for mandarins; as for oranges, the demand is shifting towards the Tarocco variety. There is also a growing commercialization of some traditional Christmas products, such as pineapples, puntarelle, and dried lentils. read more

A new format to better showcase organic fruits and vegetables in retail stores. And a new approach to communicate organic products to the public, especially targeting those consumer groups that still engage too little with organic produce. Presenting this innovative formula are... read more

Very satisfactory numbers for the summer fruit liquidation of Apofruit, stone fruits (cherries, apricots, peaches, nectarines, and plums), pears, potatoes, onions, and seasonal vegetables, communicated to the members in four different meetings, held in Cerignola, Scanzano Jonico, Aprilia, and Vignola. read more

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Stable volumes and a 2% value growth, with a slight inflationary effect still present. These are the data from the Market Observatory of Cso Italy on fruit and vegetable consumption in the first eight months of 2024. Nectarines showed a double-digit performance, with a growth of +12%. read more

New labels for soups, purees, and velvety products for further protection of product safety and consumers. This seems to be the mandatory direction indicated by the note from the general directorate for hygiene and food safety and nutrition (Dgsan) of the Ministry of Health. read more

The renewed eating habits of consumers are strengthening departments such as produce, and in particular categories like dried fruits, which fall into this trend and seem to have shown an interesting growth trend in recent years. This sector has indeed gained ground. read more

Exotic fruit is playing an increasingly important role in Italian food habits. Dole Italia suggests bringing newness, creativity, freshness, and color to Christmas dishes with products like mango, avocado, and papaya. A perfect blend of tradition and innovation. Dole is leading the way. read more

The first commercial campaign of the Emiliano Apennine Chestnut-Mountain Flavor has started, the result of a supply chain project and aggregation between consortiums: there is a great availability of product (+65% compared to 2023). A brand that brings together three consortiums, led by Fabio Ferrari (Coop Italia). read more