Pink Lady has presented in Milan the new shopper bag, the tenth in chronological order, from the first one created by Agatha Ruiz de La Prada in 2014 to this year's designed by the Italian Francesco Poroli, a renowned international designer. "The concept behind my read more

Cpr System achieved very positive results: by October 31st, 2024, it handled 126 million Redea crates and approximately 8 million pallets, including 1.5 million Noè pallets, the innovative reusable plastic pallets made from recycled secondary raw materials derived from post-processing. read more

Dole fruit was the technical partner of Milano21, a half marathon that crossed the most famous places in Milan on November 24th, with thousands of participants from Italy and abroad taking part in the race in its two lengths: 21 km and 10 km. read more

Abundant supply of clementines in the markets. First batches of Sicilian Tarocco oranges. Higher prices for apple varieties like Envy, Stark Delicious and good presence of Fuji. Full production for black cabbage. Still low interest in artichokes. read more

The first numbers confirm the success of Interpoma 2024, which for this edition sees the participation of 490 exhibitors from 21 countries. There was a great turnout from the early hours of the morning, with stands packed with visitors and exhibitors. During the Opening Night, traditionally... read more

The fruit and vegetable sector mobilizes on the occasion of the International Day for the Elimination of Violence against Women, on November 25, a commemoration established by the United Nations General Assembly. Clementine to support anti-violence centers. read more

Rich in antioxidants, particularly polyphenols, and enjoyed as an extract as well, organic pomegranate has been at the center of a growing production and commercial trend in the European market in recent years. The three-year project (closing in June 2025) "It's Bio" by Aop Gruppo Vi.Va aims to promote this trend. read more

In 2024, it is shaping up to be another challenging year for table grapes: after 2021 and 2022 had a normal trend in terms of quantity and prices, 2023 was marked by low production and high prices. This year, the marketing campaign has started with read more

Produced with superior taste and quality-controlled supply chain at every stage. Dole highlights its fruit with the new multi-channel campaign based on the slogan Doooolé! The fruit with the exclamation taste. A disruptive message. read more

Syngenta Vegetable Seeds launches the new campaign for the 2024-2025 processing tomato. To enhance their offering, they are using football language with the Syngenta Champions. The tools of the multichannel campaign. read more

OrtoRomilancia introduces two new references for the fresh soup category: Cream of chickpeas and Cabbage and potato soup, respectively for the Wellness and Tradition lines. Ingredients from OrtoRomi controlled supply chains for Cabbage and potato soup. read more

The fruit and vegetable department, as we have reiterated several times, lends itself naturally to original and creative display solutions and can promote special occasions and events. As has already happened, for example, for Halloween or for certain products to be highlighted, autumn is a period in which. read more

The true season of easy peelers starts in January. It may seem paradoxical, but it is the effect of varietal innovation. Leading the revolution is Op Armonia, based in Battipaglia (Sa), which brings together 80 farmers located in Central-Southern Italy, totaling 1500 hectares. read more

Full production for Italian clementines. Quantities of Navelina oranges are increasing, with the first arrivals of Tarocco oranges. All varieties of pears are available, with a good production from Emilia, without any issues related to pathogens or weather conditions. The cauliflower season is now in full swing. read more

For over 40 years, Op Zuccarella, based in Scanzano Jonico (Matera), with 25 members, has been producing and selling high-quality strawberries and citrus fruits, an excellence of Basilicata. With Vice President Luca Zuccarella, we discussed the strawberry season, with 50 hectares dedicated to cultivation. read more

Higher volumes compared to last year and production of excellent quality. The sales campaign of the premium Metis plum has just ended these days. "The campaign ended earlier than expected," explains Antonio Zani, the commercial office manager for Italy at Granfrutta Zani, "thanks also to the. read more

Armonia will launch in Italy the European communication campaign Enjoy Sweet Fruits, targeting consumers in our country and in Germany. The focus will be on promoting products such as strawberries, kiwis, clementines, nectarines, cherries, and grapes. The aim is to improve competitiveness in this sector. read more

A very positive balance for Perla Nera's summer 2024, the mid-sized watermelon. Despite the decrease in volumes due to weather conditions, it was a campaign focused on quality, and the brand has seen a significant growth in terms of awareness, confirmed Bruno. read more

The Op Terremersedi Bagnacavallo (Ra), a multi-chain cooperative, becomes a partner in the capital of Arandis, the trading company controlled by the Agribologna Cooperative, established in early 2024. Both are members of the Aop Viva. Initial focus on the first range: zucchini, salads, tomatoes, kiwi. read more

350 consumers participated in apple picking in Italian orchards through the Adopt a Pink Lady Tree initiative. The activity took place in the three producing countries, France, Italy, and Spain, where 7 orchards were visited by 1000 lucky individuals. In our country read more