The Dolce Passione Consortium aims to develop foreign markets, with a share of the product exceeding 40% of production, focusing not only on Europe but also on the United Arab Emirates. The announcement will be made at Fruit Logistica 2025. The surfaces will increase to 400 hectares. read more

The new campaign for agretti has started, with the first arrivals for the Sabrosa Lucana strawberry. The commercialization of oranges continues, with a preference for smaller sizes. There is an increasing demand for cauliflower and broccoli. The campaign for common clementines from the South is coming to an end. read more

Pink Lady also finds space in gourmet restaurants and in the most innovative creations. The famous pizza maker Gino Sorbillo has chosen the heart-shaped stickered apple as the main ingredient for his new gourmet creation, the Pink Lady Pizza. read more

Give space to creativity with the competition "My Dop Recipe," promoted by the Consortium for the Protection of Bologna Dop Potatoes. Prepare your recipe, tell its story, take a photo: three simple steps to enhance an excellent product. How does it work? read more

At Biofach, the most important international trade fair for organic food held in Nuremberg from February 11 to 14, Vog-Home of Apples was present, highlighting its strategic plans. New taste experiences. read more

Genetic improvement and new varieties in modern fruit growing will be at the center of the Vip (Varieties International Project), four workshops led by top breeding experts, along with major companies operating in genetics and variety development on an international scale. read more

Plastic has been wrongly accused. At Fruit Logistica, ProFood-Group of fresh food packaging producers and Freshfel Europe (European Fresh Produce Association) organized a meeting (Ppwr: Implementation = less sustainability and less internal market? read more

In the dried fruit sector, the period from October to December of last year saw a 5% increase in volume and a 7.8% increase in value, reaching almost 380 million euros and accounting for a third of the annual turnover of the category. read more

At Fruit Logistica 2025, the Alegra Group was present, focusing on various innovative projects. "Some have been in progress for some time," explained Mauro Laghi, general manager of the Alegra Group, "such as the project of Cornelio, the horn pepper that has opened a new sector in Italy." read more

With the aim of fostering B2B relationships, internationalization, and institutional dialogue, the Italian Fruit Village format has been successful and of interest at Fruit Logistica. This success is also due to the 15 talks, during which the presidents of the main unions and stakeholders take turns on stage. read more

At Fruit Logistica, L’Insalata dell’Orto presented its main projects for the retail sector, the enhancement of PGI products (such as Venetian radicchio and arugula from Piana del Sele), organic production, the zero residue certified range, and the continuous growth in the sector of... read more

The common clementine campaign is about to end, while the Hernandina campaign is gaining momentum. There is weak demand for mandarins, with preference for seedless products. The market for Tarocco oranges is stable. There is a good presence of Primo Fiore lemons and an abundance of turnip tops. read more

Alegra, a group working with brands such as Valfrutta, is launching an initiative in support of cancer research in partnership with the Airc Foundation, available in 700 Md-branded stores. For every pack of green kiwi sold from February 11th to 23rd, a donation will be made. read more

Melinda is revolutionizing communication and part of the science to support the distinctiveness of its products. At Fruit Logistica, she presented three projects whose common thread are the nutritional properties. At the center is the Renetta variety. "Our idea of sustainability is also based on" read more

At Fruit Logistica, the Vip Consortium was present, with 1,500 producers and 5,300 hectares, providing insights on the current commercial landscape and future developments. read more

The prestigious Fruit Logistica Innovation Awards have been presented. This year's FLIA was won by Amfresh's Onix orange. The FLIA Technology award was instead given to Fermata Technology for Croptimus, an innovative image analysis technology that allows for... read more

In conjunction with Fruit Logistica, the third edition of Mit (Meet Italian Taste) took place. It is in this context that Aop Europae, with the member producer organizations Terra Orti, Aoa, Aroma Domus, Costieragrumi, Campania Felix, HortoItalia, La Deliziosa, and Coop Coldiretti San. read more

At Fruit Logistica, we met Barbara Campisi, sales representative of Campisi Citrus on behalf of the Consortium for the protection and promotion of Sicilian Lemon PGI. "It is a lemon with a prestigious cultivar, called Femminello," she explained, "which is characterized by the highest level of." read more

Since the beginning of the season, Pink Lady apple sales in Italy have increased by 16%, among the best performances in Europe, but now the focus is on increasing market share in Italy. This data was communicated by the brand, which is present at Fruit Logistica, where the new president is also attending. read more

Vog-Home of Apples celebrates its 80th anniversary. The first stage of the story, whose celebrations will take place throughout 2025, started at Fruit Logistica, where the Consortium retraced its long history through the steps that led it to become one of the realities. read more