Strong presence in the clementine markets, mainly sourced from Calabria. Decreased demand for blond oranges, Navelina cultivar, with a shift in interest towards red-fleshed varieties. The campaign for Sicilian Avana mandarins started early. Frosts and bad weather have... read more

Engage with the followers of your community and participate in podcasts. The Ambrosia apple is changing digital communication and social media. A success story from Rivoira and Vip. read more

The communication of the envy apple continues to surpass the standards of the fruit and vegetable sector, embracing those of luxury and fashion. It will be the first apple to walk the runway during Milan Fashion Week. The accessory will be designed by students of Product and Visual Design courses. read more

Fourth range and evolved fourth range, fruit snacks and fermented functional foods, fresh-like juices and snacks made from vegetable scraps and by-products. There is great curiosity for the novelty of The Healthy Food Show, the experiential arena of foods for health and well-being, which will debut at. read more

Last year, apples from Val Venosta were displayed in 74 Famila and Emisfero stores. The collaboration between Vip and Unicomm (Selex) has been renewed this year with new activities planned. Once again, the apples were featured in the retail outlets. read more

Accelerate the export of fruit and vegetables. In the first nine months of 2024, data from Istat processed by Fruitimprese show an increase of 8.9% in volume (2,790,628 tons) and 5.7% in value (over 4.2 billion euros) compared to the same period of the previous year. A trend that is estimated to continue. read more

It is a rather long story that has seen Bimi, the promising baby broccoli developed in the 1990s in Japan by Sakata Seed Company, trying to enter the Italian market. Just by scrolling through our archives, we can discover that they tried in Maremma in 2017. read more

New Zealand kiwi producers Zespri have approved the expansion of Zespri Global Supply (ZGS), agreeing to allocate a maximum of 420 additional hectares of SunGold per year for six years in Italy, France, Japan, South Korea, and Greece. The allocation and... read more

An agreement has been signed between Melinda Lab, a business unit of the Consortium dedicated to developing 100% natural processed fruit-based products, and New Factor. The company in Cerasolo (Rimini) has been tasked with marketing them in the vending machine segment, a channel that is making a comeback. read more

The clementine campaign continues with a certain stability and regularity. Most of the oranges are still of the blonde pulp variety, but the interest is in the Tarocco variety, which is not yet available in high quantities and with medium-small sizes. The artichoke market is lively with prices. read more

The 2024 organic apple harvest in Val Venosta has ended positively, according to the Consortium of fruit and vegetable producers. "The volume is 94% compared to the previous year, with a higher firmness than last year and a perfectly balanced sugar content. read more

With the beginning of December, the campaign for Angys pears started, produced and distributed exclusively in Italy by Spreafico Francesco & Fllie. Starting from December 8th, it began its commercialization in traditional markets. Communication support is provided at the point of sale. read more

Clementines, table grapes, and nectarines have been the stars of the first four road shows of Enjoy Dolce Frutta, a three-year project targeting consumers in Italy and Germany featuring Op Armonia. The events have involved sports centers and beaches, with tasting booths set up for visitors. read more

The freshly squeezed orange juices from iSuccosisi confirmed to be among the most beloved by Italians, winning once again this year the prestigious award dedicated to quality, the Quality Award 2025, now in its tenth edition. Investments in collaboration with Ca' Foscari University in Venice. read more

Entering a supermarket where fruits and vegetables are actually fresh, shiny, and appetizing is also a technological reality. Natural Misting is the pioneering company that is revolutionizing the way of preserving and presenting fruits and vegetables through advanced technologies. read more

For Christmas, F.lli Orsero dresses up avocados for the occasion with a festive gift package, limited edition, reminiscent of classic gingerbread houses. read more

The presentations of innovations from selected exhibitors for Fruit Logistica 2025 are already available online. Artificial intelligence is increasingly being used to address some of the major challenges related to climate change and the shortage of skilled labor. read more

It is truly a brand new innovation, that of the Igp Cauliflower from the Piana del Sele that made its debut in large-scale retail from December 2024, with a distinctive cardboard pack, in the new sales point that Tosano has opened in the province of. read more

Four distribution centers used for managing goods, over 30 customers in the GDO channel with an average of 30 references per week, two directly managed fruit and vegetable markets, a subsidiary company in the Netherlands, a turnover of 75 million euros and over 100 million for the group, considering... read more

The 25th edition of the Special Fruit & Vegetable, an event organized by Italia Fruit News and Mark Up, awards the best fruit and vegetable departments in the retail sector, chosen by a panel of 3,000 purchasing managers from the Agroter Fruit and Vegetable Monitor. read more