Pink Lady Europe concluded the 2023-2024 season with positive data and prospects for further improvement, despite a market with contrasting dynamics between sustainability and price pressure. This allowed for the enhancement of 211,000 apples with the heart-shaped sticker. read more

From July 31st to September 17th, the Great fruit & veg challenge returns for its fifth edition at British retailer Sainsbury's stores. The challenge involves customers receiving missions through the Nectar app, where they will be required to buy portions of fruits and vegetables. read more

Since 1926, Freddi Prodotti Ortofrutticoli has been a company specialized in the distribution of fresh onions, a leading supplier for large-scale retail trade and also active in foreign markets. Among the flagship products are the Borettana onion from Emilia, various varieties of onions and potatoes. read more

Peak season for apricots, watermelons, melons, peaches, and nectarines. Demand is still moderate to low for table grapes. All types of bell peppers are available, including snails, friggitelli, and bull's horn peppers. European-style prime quality tomatoes are currently on the market. read more

Will table grapes manage to surpass apples and become the most important fruit in Italy in terms of export value? Some say that this overtaking is not only probable, but even imminent. "In a short time, grapes are expected to go from the current 821 million euros to over read more

The new commercial season is now underway: where is the table grape market headed? We discuss this with Andrea Peviani, commercial director of Peviani Spa, a prime point of observation and an innovative company ready to launch a new packaging. What are the expectations for the... read more

The journey into agricultural innovation returns. After the stages dedicated to kiwi and tomato, the adventure continues with table grapes, particularly the Arra variety. read more

In Paris, the Olympics are taking place, and as has happened on other occasions, retailers in the fruit and vegetable departments are dedicating special displays with initiatives that theatrically enhance the area and highlight certain products. And this is happening both in Italy and. read more

Fresh fruit, games, gadgets, music, and fun. The Del Monte Summer Tour kicks off in August, an itinerant event that will visit 3 Italian regions, with 6 stops at some of the most famous beaches. read more

Like many retailers, fresh produce is one of Nova Coop's assets in its product offering, to which it dedicates ample display and assortment space. The cooperative has just opened a Coop store in Ivrea (To) covering a total area of 2,300 square meters, including 220 square meters specifically for the fruit and vegetable department. read more

Apofruit's potato production continues to grow, being one of the most representative in terms of volume within the cooperative, with a significant price settlement for the producers. The diversification of the product offering and geographical expansion is also on the rise as Apofruit expands its growing areas. read more

Syngenta Vegetable Seeds has developed innovative seed treatment systems that do not use microplastic polymers (which are also used to encapsulate fertilizers). Instead, they use biodegradable polymers that are the result of years of research and experimentation, for healthier soil. read more

The program for the Interpoma Tours is online, guided tours of apple-growing companies in the area organized by Fiera Bolzano during the three days of Interpoma from November 21st to 23rd, 2024. There are nine appointments scheduled on the tour calendar (in English) and they will be spread out over the three days. read more

Sustainability and customization. Granfrutta Zani has chosen the innovative Ilip packaging for the premium Metis plums brand. The ezy:split hybrid basket that enhances the premium Metis Crate product. read more

Second edition of Dole Summer Vibes, the itinerant event promoted by Dole Italia, which will liven up some of the most charming beaches in the Boot. Fun, sweet tastings of fresh fruit, and distribution of gadgets will characterize the 8 stops of the tour starting from Viareggio on the first. read more

Preserve fruit for a long time, sustainably, while saving on energy costs. This is the Cool-Fit solution by Gf Piping Systems. Implemented in an apple orchard in Switzerland. read more

The hot air balloon, symbol of the Cosmic Crisp apple, the apple "with a celestial taste" that has been entering the fruit and vegetable department for a few years now and promises to be a game changer in the category, is ready to take flight in the skies in Italy and Germany, after read more

The enhancement of the local food and wine excellences has always been a typical asset of Carrefour, which emphasizes it in its stores through promotions, targeted events, and dedicated displays. To this end, periodic appointments have been organized in various. read more

AI is destined to revolutionize entire sectors, including the fruit and vegetable industry. It is necessary to harness its potential, for example, in generating new images for communication. This is supported by Anna Parello, a marketing and communication consultant for the fruit and vegetable industry, as well as the creator of the viral trend. read more

The heat is driving demand for melons, watermelons, peaches, and nectarines, with prices falling. There is strong demand and high volumes also for zucchinis. The apricot campaign continues, with the first shipments from Portici. There are high quantities of the Victoria variety of table grapes coming in. read more