It is the fight against fruit and vegetable waste that drives the innovation of agreenet. PìFresc is a simple sticker to be applied inside the packaging. Made of biodegradable material, it releases active ingredients suitable for food, derived from essential oils, which reduce the development of. read more

The 41st edition of Macfrut has ended and it is time to take stock for Agricola Lusia, the company from Rovigo specializing in the sourcing, packaging, and distribution of national and overseas citrus fruits. The most important news is that since May 7th, the company has modified the. read more

Three new ranges, two mousses (one protein-based) and a 100% fruit dessert, created by Melinda Lab, the Business Unit of the Consortium committed to developing ideas and products in the processed foods sector, are at the center of a diversified promotional campaign in June. The highlight event in Milan. read more

The trend of bowls continues to dominate the scene, combining with the customization trend of food. Cameo presents its interpretation for the summer with My Fruit Bowl: fruit pulp with a luscious texture, soft and juicy fruit pieces, and seeds. read more

Dole Italia, a company in the field of production and distribution of fresh fruit, confirms its presence again this year at Deejay Tri. The event is scheduled for Saturday, June 1st and Sunday, June 2nd at the Idroscalo in Milan. "Triathlon is a unique challenge," comments Cristina Bambini. read more

Syngenta Vegetable Seeds introduces the latest innovation in tomatoes: Doryta is the midi-plum variety that represents the evolution of Piccadilly. The presentation took place during the Open Day in Fondi at the Petrillo Roberto Farm. Less waste even at the point of sale with Doryta tomatoes. read more

SG Marketing Agroalimentare announces the start of the third edition of the summer season campaign Be Fruity! The project aims to support the consumption of fruits and vegetables through a mix of promotional activations and to engage consumers in leisure places and special events. read more

The marketing of the first Italian apricots has started, with different cultivars ranging from Cot to Pricia. The sale of Bigarreau cherries is coming to an end, making way for Pugliese Ferrovia cherries. The watermelon campaign is expected to pick up soon, with a new product on the way. read more

There remains uncertainty on the supply side of the cashew market. This factor, combined with sustained demand, is leading to significant increases in the prices of the dried fruit. Extreme weather conditions and limited investments are hindering production. Image generated by AI. read more

Chiquita is investing in logistics. In Cortenuova, in the province of Bergamo, they have inaugurated the largest banana ripening center with the blue sticker in Europe, located within the logistics hub of the operator Gi.Ma.Trans. The technological facility features 24 ripening cells spread over 5,000 square meters. read more

For the ninth consecutive year, Dole Italia will be present at RiminiWellness, which will take place in the city of Rimini from May 30th to June 2nd. The company is preparing to welcome sports enthusiasts, wellness seekers, and those interested in balanced nutrition at the Foodwell area with a colorful display. read more

At the ParmaFood Group at Cibus in Parma, in addition to presenting the new references on ready-made dishes, they also focused on innovations related to the assortment in the Fresh Ideas line, with products based on fruits and vegetables or very fresh products, processed in HPP. read more

McGarlet, among the most recognized companies in Italy in the field of exotic fruits, continues to offer its customers new references. In a market like Italy, where domestic consumption of exotic fruits is slowly but steadily increasing, McGarlet does not hesitate to follow the trend. read more

Varietal innovation is increasingly becoming a key for development in the fruit and vegetable sector, and the issue of patents and their protection is one of the hot topics. The theme was explored in depth, with a discussion involving the academic world, researchers, and businesses, at Macfrut during the conference on the supply chain. read more

The apricot campaign of Op Agricor-Gallo in Corigliano Rossano (Cosenza) has started: production is down by 10%. Until the end of July, marketing will cover all segments of the category, including premium, organic, zero residue, and supply chain product. At the same time, read more

Collaboration focused on taste, fun, and health between Euro Company and Mirabilandia. Until October, Semplicemente Frutta, the brand dedicated to dried fruit without added sugars, offers the opportunity to visit the largest amusement park in Italy at a discounted price. read more

Naturizia, a brand of the Almeda company, is launching a new range of ready-to-eat salads for modern distribution, called Terra Mia, with the slogan "Wherever you go, excellence you find." There are three varieties available in 150-gram bowls that showcase some PGI (Protected Geographical Indication) products from three regions: Sicily (Tomatoes), read more

Images that exalt the freshness and quality of the product, which originates in suggestive territories where the rhythm of nature is respected. The Consortium for the Protection of Altedo Igp Green Asparagus, as part of the 2024 promotional campaign financed in the Regional Development Plan. read more

For the Sole365 store sign, signifying everyday low prices by AP Commerciale (Megamark-Selex), the fruit and vegetable department is central and strategic in the fresh area, as demonstrated by the award received for the third consecutive year, the CX Store Award for Best Fruit and Vegetable Department. read more

Several seasonal fruit productions have started. The campaign for apricots and cherries has begun, with the latter showing high prices. The sale of Italian nectarines and domestic watermelons has also started. Demand for melons is struggling to take off. Peaches are also available on the market. read more