Peaches and nectarines are fruit products that are experiencing a positive trend, despite the difficulties caused by climate change (+3% in 2023). Combined with the favor shown for local products, this situation is pushing the Romagna Igp Peaches and Nectarines Consortium to focus more on them. read more

Solinda's mini seedless watermelon is back on the shelves of grocery stores, sweet and crunchy, distributed exclusively by Peviani. To strengthen brand awareness, Solinda is launching the "Win with Solinda" contest until July 28th. With a high quality standard thanks to the selection of areas within the

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The demand for melons and watermelons is still not optimal, due to the unstable weather in the North. The same goes for peaches and nectarines, whose high production is causing prices to drop. On the other hand, we have incoming varieties of Cot apricots, Portici, Farbaly, and Faralia, and for plums, Goccia d'oro.

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The Potato Exchange in Bologna has set the price for potatoes destined for storage at 50 euro cents per kilogram for the 2024-25 marketing campaign. read more

Fresh Del Monte, one of the leading vertically integrated producers, distributors, and sellers of fresh and pre-cut fruits and vegetables worldwide, is launching Club Del Monte in Italy, an innovative platform designed to strengthen the relationship between the well-known brand and retailers. read more

With a certain advance compared to last year, the commercial season of premium Metis plums has started, the result of the natural crossbreeding of different plum and apricot varieties, a brand that is celebrating its 10th anniversary this year. "The overall forecast is for a good..." read more

Less spices, more superfruits, avocados, and spirulina superstars. This is the picture that emerges from the fifteenth edition of the Image Observatory of GS1 Italy, the biannual study that monitors consumption trends in the retail sector, by cross-referencing information from the labels of over 139,000. read more

The commercial campaign for Melone Mantovano Igp is now in full swing: "July and August crucial for the whole season," says the president of the Consortium, Mauro Aguzzi. The surfaces remain stable at 2 thousand hectares. read more

Co-marketing project between Spreafico Francesco & F.lli and Morato, the next-generation bakery, for an Avocado Toast Experience. The collaboration aims to enhance the quality of Hass Spreafico avocado and the deliciousness of Morato's American Sandwich Rye bread. Displays read more

SanLucar supports the young talents of Valencia, a team in the Spanish Liga, by promoting a healthy diet based on fruits. They also support tennis and basketball. read more

Potatoes, zucchinis, carrots. This is the special ranking of the most mentioned vegetables on the web. Orogel compiled it, investigating how much and in what way they are talked about online, with a total of 16,000 conversations detected. The monitoring was conducted between April and June using the tool... read more

As fruit and vegetable consumption decreases and the weight of large-scale retail trade (GDO) grows as the main sales channel for fruits and vegetables, Coop initiates a partnership with Cso Italy (Centro servizi ortofrutticoli) aimed at the supply, from the latter, read more

Her name is Skylar Rae and she is a two-colored variety, known as "the sweetest in the world", with which Rivoira Group has developed a project to bring the innovation of a Club premium product in the cherry sector, both abroad and in Italy. CEO Marco Rivoira tells us about it. How did it all start? read more

Question that does not match a sustained production. This is the photograph of many Italian fruit productions, due to uncertain weather, resulting in a decrease in prices. This applies to apricots, watermelons, melons, peaches, and nectarines. The sale of plums has begun. read more

Revival in sight for Pesca and Nettarina di Romagna Igp. After years of difficulties, it seems that in Emilia-Romagna the decline in the land area dedicated to nectarines has stopped from 2023: the times when a producer, in protest, cut down all his... read more

The communication campaign dedicated to the IGP Sicilian Lemon has been launched, promoted by the Consortium for the protection of the Sicilian product. LemON - IGP Sicilian Lemon: capture the essence of Sicily! includes digital activities of social and influencer marketing, a TV campaign in Italy, and out. read more

After the positive results of last year's commercial tests, the flat peach Ondine is ready for its first real marketing campaign in Italy, where it will be available in the fruit and vegetable department of major national supermarket chains with significant volumes produced in the region. read more

A company in the import, processing, and marketing of dried fruits, legumes, and dehydrated fruits business, Exica is a historic player based in Grugliasco, in the province of Turin. The company has introduced cold drying to the market, which allows for. read more

Zesprilancia the new Choose Real campaign, coinciding with the New Zealand kiwi season. The brand aims to reaffirm its commitment to encouraging consumers to prioritize fresh fruit, such as kiwifruit, which provide wellness and energy, and to make an impact. read more

In Trentino, it's cherry season again. The harvesting of fruits by the Trentino Fruit and Vegetable Producers Association (Apot) has begun, leading to their distribution through the usual sales channels. Fields up to 800 meters high, young people investing in high-altitude excellence cherries. read more