On the occasion of the European Commission's Apple Market Observatory, the WAPA (World Apple and Pear Association) released a first update of the EU 2025/2026 forecasts for apples and pears, which were already presented at Prognosfruit last August. The revised outlook indicates a read more

The Palermo Marathon, the most popular road race in Southern Italy, scheduled for November 16, welcomes for the first time Dole Italia, a leading producer and distributor of premium quality fresh fruit, which makes its debut as the Official Sponsor of the 30th edition. read more

Autumn fertilization is one of the most strategic moments to ensure abundant and high-quality fruit production in the following season. While until a few years ago it was considered a secondary operation or limited to the contribution of organic matter, today it is read more

Enhancing an excellent product like mountain cherries through a collaboration along the supply chain between two established entities in agriculture and cooperation, generating a benefit for all members. This is the stated objective of the announced agreement. read more

The new weekly shopping tips from La Borsa della Spesa are now available, a service created by BMTI and Italmercati in collaboration with Non-Profit Consumerism, offering consumers an essential guide to seize the opportunities for autumn shopping with the best value. read more

After nearly twenty years of difficulties, Florida's citrus industry may soon turn the page. From the University of Florida comes NuCitrus, a new variety of orange that is tolerant to citrus greening (HLB), the disease that has reduced the state's production by over 70% since. read more

Early in the morning, in the heart of the countryside near Ravenna, among the orderly rows of a Pink Lady® apple orchard, Faenza transformed into a grand celebration that involved approximately 150 families from all over Italy who came to experience a rare event: picking apples in the field. read more

As the autumn-winter campaigns progress, at Coop Sole's home, it is already time for planning. The cooperative in Parete (Caserta) has indeed started planning the 2026 strawberry season, with transplantations just completed and an expanding cultivated area. read more

"I wish to express, on behalf of the Strawberry Committee of Basilicata PGI, the deepest gratitude to all those who have made this extraordinary achievement possible: farmers, producer organizations, institutions, technicians, research centers and researchers, professionals who have" read more

We are now in the midst of the pepper sowing campaign in Sicily, particularly in the designated area of Santa Croce Camerina, where Scipio F1 continues to be the reference point for companies that cultivate the yellow variety. This variety adapts well to a wide calendar of planting. read more

The tomato remains one of the main protagonists in the fruit and vegetable department, and the numbers confirm it: according to the data from the Agroter Fruit and Vegetable Monitor, the consumption of fresh tomatoes in Italy - considering all channels - remains stable from 2020 to 2024 around the... read more

With the start of the harvest, citrus nutrition management remains a key factor in ensuring high quality standards and maintaining plant balance for the new production cycle. K-Adriatica offers a range of targeted solutions to support maturation. read more

Autumn is also entering full swing in the wholesale markets in Tuscany, and the seasonal change is clearly reflected in the available products and purchasing dynamics. Italiafruit News, in collaboration with Italmercati, has directly surveyed the prices of the main products on site. read more

The international presentations of Macfrut 2026 are moving forward at full speed, confirming a trade fair that is increasingly global in spirit. The month of November, in particular, will see the fruit and vegetable fair presented in Central and South America, targeting important markets that will be. read more

In the Tuscia region, chestnut production is increasing in the 2025 season, but prices are decreasing with lower quotes compared to last year and smaller sizes due to the weather. In this context, Viterbo is still confirmed as the center of regional chestnut cultivation, with the Chestnut of [name]. read more

Week 43 ends with an increase in volumes for Lcc fruits and vegetables, while sales in value remain essentially stable due to a decrease in the average mix price. All channels are experiencing positive results, except for hypermarkets, which continue to show a decline. read more

Enza Zaden's sweet mini conical pepper marks a turning point in the retail sector with its seedless peppers. This consumer-driven innovation has the potential to double the market value of the category. read more

The great classics of Val Venosta apples set off on a journey that crosses Italy to discover the perfect pairings with local traditions. read more

A few weeks after the G20 in South Africa, the national fruit and vegetable sector is questioning the opportunities that this international event could really generate. As reported by Eurofruit, it remains to be seen if the government is succeeding in translating the discussed commercial agreements into actions. read more

According to the latest analysis by Avobook, as reported by Freshfruitportal.com, October ended with a global avocado market in balance, where demand and supply met harmoniously after months of fluctuations. The increasing demand from Northern countries intersected with the tail. read more