Early in the morning, in the heart of the countryside near Ravenna, among the orderly rows of a Pink Lady® apple orchard, Faenza transformed into a grand celebration that involved approximately 150 families from all over Italy who came to experience a rare event: picking apples in the field. read more

As the autumn-winter campaigns progress, at Coop Sole's home, it is already time for planning. The cooperative in Parete (Caserta) has indeed started planning the 2026 strawberry season, with transplantations just completed and an expanding cultivated area. read more

"I wish to express, on behalf of the Strawberry Committee of Basilicata PGI, the deepest gratitude to all those who have made this extraordinary achievement possible: farmers, producer organizations, institutions, technicians, research centers and researchers, professionals who have" read more

We are now in the midst of the pepper sowing campaign in Sicily, particularly in the designated area of Santa Croce Camerina, where Scipio F1 continues to be the reference point for companies that cultivate the yellow variety. This variety adapts well to a wide calendar of planting. read more

The tomato remains one of the main protagonists in the fruit and vegetable department, and the numbers confirm it: according to the data from the Agroter Fruit and Vegetable Monitor, the consumption of fresh tomatoes in Italy - considering all channels - remains stable from 2020 to 2024 around the... read more

With the start of the harvest, citrus nutrition management remains a key factor in ensuring high quality standards and maintaining plant balance for the new production cycle. K-Adriatica offers a range of targeted solutions to support maturation. read more

Autumn is also entering full swing in the wholesale markets in Tuscany, and the seasonal change is clearly reflected in the available products and purchasing dynamics. Italiafruit News, in collaboration with Italmercati, has directly surveyed the prices of the main products on site. read more

The international presentations of Macfrut 2026 are moving forward at full speed, confirming a trade fair that is increasingly global in spirit. The month of November, in particular, will see the fruit and vegetable fair presented in Central and South America, targeting important markets that will be. read more

In the Tuscia region, chestnut production is increasing in the 2025 season, but prices are decreasing with lower quotes compared to last year and smaller sizes due to the weather. In this context, Viterbo is still confirmed as the center of regional chestnut cultivation, with the Chestnut of [name]. read more

Week 43 ends with an increase in volumes for Lcc fruits and vegetables, while sales in value remain essentially stable due to a decrease in the average mix price. All channels are experiencing positive results, except for hypermarkets, which continue to show a decline. read more

Enza Zaden's sweet mini conical pepper marks a turning point in the retail sector with its seedless peppers. This consumer-driven innovation has the potential to double the market value of the category. read more

The great classics of Val Venosta apples set off on a journey that crosses Italy to discover the perfect pairings with local traditions. read more

A few weeks after the G20 in South Africa, the national fruit and vegetable sector is questioning the opportunities that this international event could really generate. As reported by Eurofruit, it remains to be seen if the government is succeeding in translating the discussed commercial agreements into actions. read more

According to the latest analysis by Avobook, as reported by Freshfruitportal.com, October ended with a global avocado market in balance, where demand and supply met harmoniously after months of fluctuations. The increasing demand from Northern countries intersected with the tail. read more

Artificial intelligence has forcefully entered into our lives. Amid astonishment at its potential and fears about its impact, a fundamental question remains: to what extent will it be just a support for humans and not a replacement? An interrogation that seems to have come out of a movie. read more

Eight excellences of Italian agri-food, including seasonal fruit and vegetables, were the protagonists of the event "Terra Prima", which on Tuesday, November 4th, closed the experiential journey of the 2025 Harvesting Happiness campaign by SAF-Spettacoli alla frutta in Naples. The radicchio was read more

In the spirit of continuity, cohesion, and enhancing the Vignola fruit system, the consortia of the region are renewing their leadership. Following the passing of Andrea Bernardi, a respected president of both Vignola consortia, in September. read more

In the Official Journal of the European Union dated 05/11/2025, the name "Strawberry of Basilicata IGP" was recorded, bringing the total number of Italian PDO and PGI designations to 331, according to updated data from the Qualivita Observatory. read more

The clementine and mandarin campaign is gradually picking up, even in large-scale retail outlets, but with a smaller range of products and display spaces compared to last year. The national campaign is running about a week behind schedule, combined with the still mild temperatures of the last. read more

The Assembly of European Fruit and Vegetable Regions (AREFLH) held its second annual Forum yesterday at the Delegation of the Emilia-Romagna Region to the EU, marking an important milestone with a strong participation of producer organizations and regions, and fruitful discussions. read more