One year after its debut in the field, Tolerix has proven to be strong and naturally resistant, establishing itself as an unbeatable stronghold in the early segment and suitable for organic farming. Syngenta Vegetable Seeds consolidates its offer with a variety that combines earliness, resistance, and read more

Hazera and HM.Clause, both part of the Limagrain Group, will be present at Fruit Logistica from February 4th to 6th in Berlin. At their shared booth (A-31, Hall 11.2), the two companies will showcase their latest innovations and demonstrate how their collaboration represents added value. read more

Great participation and strong public interest for the exclusive Show Cooking that took place yesterday at the F.lli RomagnoliD46-E45 stand, Pavilion 19 of Marca, where the Vita Armonia Gourmet line showcased two of its top varieties: Monique and Melrose, potatoes that are read more

In modern melon production, shelf-life has become a strategic lever for the entire supply chain. Reducing waste, ensuring consistent quality for the consumer, and streamlining production management are now increasingly central objectives, made possible by the introduction of LSL (Long Shelf Life) technology. read more

On Tuesday, January 13th, the usual Marketing Committee meeting of Assomela took place, during which the final data concerning Italian production and market trends in the last month were examined. read more

The second and last day of the 22nd edition of Marca by BolognaFiere & ADM ended yesterday, confirming the success anticipated since the opening. In this compact two-day format, the event managed to maintain high energy among the pavilions, favoring read more

The MOF - Centro Agroalimentare all'Ingrosso di Fondi and the Municipality of Fondi have officially announced the new competition "Put a fruit under the desk" for the school year 2025/2026, aimed at students of the first degree secondary schools of the Comprehensive Institutes. read more

The 22nd edition of Marca opened its doors yesterday, and from the very first day the International Private Label Trade Show has shown all its energy, particularly in the fruit and vegetable sector. In the corridors of the exhibition center, among colorful stands and scheduled meetings, it... read more

For the winter of 2026, F.lli Orsero launches the "Duetti": three exclusive kits to create something unique. A natural decoration, a fragrant herbal tea, or a spiced golden milk, each kit contains 2 exotic fruits, combining taste, creativity, and wellness. read more

Dulcis™ aims to be a unique product in the Italian fruit and vegetable landscape: a premium kiwi with green flesh, obtained from Actinidia chinensis - the same species as yellow kiwi - and entirely Italian, as it is the result of research conducted by the Universities of Bologna and Udine. read more

Zerbinati, a leading company in Italy in the production of fresh vegetables, salads, and ready-to-eat meals, and a top brand in Italy in the Single-portion segment, is present at the specialized trade fair Marca 2026, the major showcase where products of excellence are exhibited. read more

Freshness needs progress. And it's precisely where innovation takes hold most rapidly that Fruit Logistica 2026 sends a clear signal: in the Startup World (Hall 3.1), 18 international startups from 11 countries present their technologies and ideas for the... read more

The unfair competition from foreign producers and the prices set by large retailers are crippling the Puglian artichoke supply chain, a high-quality product appreciated by consumers. Confagricoltura Puglia is stepping in to defend the region's farmers. read more

In an increasingly competitive global market, the correct and precise selection of quality and reliability of processes represent the main opportunities to ensure value, continuity, and profitability in the fruit and vegetable business. read more

The official opening of Marca 2026 was preceded by a strategic preview in the heart of Bologna. At the historic Bravo Caffè, the ATI SAF - Spettacoli alla Frutta brought together buyers, specialized press, and partners from the pool of leading companies in the sector to present the. read more

The analysis of the Fruit and Vegetable Monitor by Agroter, in collaboration with Circana, highlights a fairly positive December for the fruit and vegetable department of the large-scale retail trade, although not maintaining the pace of previous months. Nevertheless, the sector closed 2025 with decidedly satisfactory results. read more

The orange season enters the heart of winter with a photograph that speaks of greater tactical maneuvering by distribution: less product range dispersion, more attention to space management, and - above all - a growing promotional lever. A strategy that can be read more

A prominent presence for a top-notch event. But also, and above all, an appointment that is renewed thanks to the increasing popularity gained by a young and always "trendy" variety. Following the success of last year, Melinda Dolcevita, the refined and delicate apple, is back. read more

O.P. Agritalia, a producer organization based in Puglia and Sicily, supported the last marketing campaign of its fruits with a comprehensive communication and marketing mix activity aimed at both stakeholders in the supply chain and distribution buyers. read more

Halfway through the 2025/26 campaign, the global kiwi market is undergoing a profound restructuring. On one hand, global supply (excluding China) has increased significantly by 10%, reaching 1.6 million tons, while on the other hand, supply chain management is becoming more precise. It is no longer just a matter of read more