The city of love, emotions, and racing welcomes Dole Italia - a leader in the production and distribution of premium quality fresh fruit - as one of the protagonists of the Verona Run Marathon, scheduled for Sunday, November 16th. read more

A Technical Scientific Committee of experts and a Macfrut Committee composed of stakeholders and entrepreneurs from the sector. In essence, "knowledge" and "business", the two cornerstones of Macfrut, will have two Committees composed of experts and entrepreneurs from the supply chain in dialogue with the. read more

In its hundredth year of activity, Rijk Zwaan, a Dutch specialist in vegetable seeds, recorded a 9% increase in turnover, reaching 684 million euros in the 2024/25 financial year. The growth would have affected almost all regions and crops in which read more

Getting naked, facing each other without filters, looking inside to understand the path to be taken. This is the spirit that animated the second SAF Symposium - Spettacoli alla Frutta, held on November 11 and 12 in Val di Non, the land of Melinda apples. read more

We are proud to announce that Hannes Tauber, Marketing Manager of VOG - Home of Apples, has been recognized by Forbes Italia as one of the 100 most influential marketing and communication directors of 2025. read more

A new variety of spinach officially enters the scene and promises to conquer producers and markets: it's called Barbuda and it's signed by Seminis by Bayer. It is born to meet the needs of the fresh market with a mix of yield, aesthetic quality, and field reliability. Designed for the read more

What are the Carrot Boys doing around Turin with five girls dressed as pumpkins? Well, obviously, a hymn to creamy pumpkin and carrot soup SayYes! read more

Peru is consolidating its position as the second largest exporter of Hass avocados in the world, behind Mexico, but with a strategy increasingly focused on diversifying markets. With over 200,000 hectares cultivated and a network of around 30,000 producers - mostly small-scale. read more

The analysis of the Ortofrutta Monitor by Agroter, in collaboration with Circana, shows that in October, consumption in the fruit and vegetable department has increased, while revenue has decreased. The decline is mainly due to the significant drop in the average price mix of vegetables. read more

Winter is around the corner and the body needs to readjust to new rhythms: days are getting shorter, temperatures are dropping, and energy seems to decrease. How to support the body in this delicate phase? By consuming more vegetables, rich in vitamins, minerals, and antioxidants, essential for. read more

The 2025/26 campaign of the Ribera DOP Orange officially kicks off on November 21st. The starting signal is given by Parlapiano Sicilia, a historic company from Ribera and a leader in the commercialization of this citrus excellence, which once again chooses to follow the natural rhythm. read more

Nicofruit®, with its premium line Kiwy Matera® cultivated in Basilicata in the sign of sustainability, supported the tenth edition of Elle Active!, the major forum promoted by Elle dedicated to women, work, and female empowerment, which took place on November 8th and 9th. read more

A new variety destined to raise the bar in the early segment of seedless mandarins has arrived in Italy: Earlyna® has officially entered the European scene. read more

Chestnuts remain an essential symbol of the autumn fruit and vegetable season. The latest analyses from the Agroter Fruit and Vegetable Monitor depict a vibrant market: consumption has slightly decreased in volume, but the value has significantly increased, showing a +35% growth in the last five years. The role stands out read more

On the occasion of the European Commission's Apple Market Observatory, the WAPA (World Apple and Pear Association) released a first update of the EU 2025/2026 forecasts for apples and pears, which were already presented at Prognosfruit last August. The revised outlook indicates a read more

The Palermo Marathon, the most popular road race in Southern Italy, scheduled for November 16, welcomes for the first time Dole Italia, a leading producer and distributor of premium quality fresh fruit, which makes its debut as the Official Sponsor of the 30th edition. read more

Autumn fertilization is one of the most strategic moments to ensure abundant and high-quality fruit production in the following season. While until a few years ago it was considered a secondary operation or limited to the contribution of organic matter, today it is read more

Enhancing an excellent product like mountain cherries through a collaboration along the supply chain between two established entities in agriculture and cooperation, generating a benefit for all members. This is the stated objective of the announced agreement. read more

The new weekly shopping tips from La Borsa della Spesa are now available, a service created by BMTI and Italmercati in collaboration with Non-Profit Consumerism, offering consumers an essential guide to seize the opportunities for autumn shopping with the best value. read more

After nearly twenty years of difficulties, Florida's citrus industry may soon turn the page. From the University of Florida comes NuCitrus, a new variety of orange that is tolerant to citrus greening (HLB), the disease that has reduced the state's production by over 70% since. read more