"We expect to offer the large strawberries volumes in the weeks after Easter"
In Belgium, Coöperatie Hoogstraten's strawberry season officially started on Friday. The first strawberry box was auctioned In the presence of the press and interested parties. Marketing Manager

Wonderful Pistachio official of the Giro d'Italia
For the second year running Wonderfuls will be the official Pistachio of the Giro d'Italia, which will start in Abruzzo on 6 May, arriving in Rome on 28 May. A classic and digital Advertising

The importance of a digital campaign notebook
"OP Ioppì's flagship reference, which is known to insiders, is tomatoes. But there is more! We grow the main greenhouse vegetable references, such as eggplants, bell peppers, courgettes, and

Tigullio, sustainable basil communication campaign 'Deliciously imperfect
Tigullio is back in communication on the main TV stations and on digital to announce the 100% sustainable nature of the basil used for its pesto alla genovese. Traceability on harvesting and

Peru overtakes Chile as top grape exporter in South America
The Peruvian grape season is wrapping up. “Harvest at our farms in the Ica area was completed about three weeks ago,” says Dirk Winkelmann with Vanguard International. While the production

FreshPlaza Global Focus on Organics
In April FreshPlaza will be focussing on organics. Are you involved in the organic sector? We would love to hear from you. You can send us some information or we can call you for an interview,

“European white asparagus production has started a little later than usual”
The white asparagus campaign has already begun in the Tudela de Duero production area in Valladolid. “We've noticed a lot of demand since the beginning of the campaign, like any normal year,

France: decline in apple and pear stocks in February 2023
“At the end of February 2023, the stocks of French apples were down compared to last year (-11%). With the exception of the Pink Lady, all varieties saw their stocks decrease. Prices are above

Montague develops Kissabel campaign
Montague is ready to introduce Australian consumers to the Kissabel range of coloured-flesh apples. The family-owned fresh produce company will begin marketing small volumes of Kissabel-branded

Dates, Noberasco's double objective
While dates experience sales peaks during Ramadan, as well as during the Christmas holidays, companies marketing dried and dehydrated fruit have realised that it is essential to be present on the

Cosmic Crisp, new season starts with sprint
The new season of Cosmic Crisp® has begun, with the South Tyrolean consortia VOG and VIP engaged in marketing in Italy, Spain, Germany and other European countries. Thanks to the entry into