"We expect to offer the large strawberries volumes in the weeks after Easter"
In Belgium, Coöperatie Hoogstraten's strawberry season officially started on Friday. The first strawberry box was auctioned In the presence of the press and interested parties. Marketing Manager Jan Engelen looked back and ahead. "It was a particularly challenging year," he begins.
"The poly crisis led to a decline in growers and sales (- €10 million). We're not worried,
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