Penny Italia: why we included mdd salads from vertical farms #vocidellortofrutta
Penny Italia has recently launched its Pianetiamodedicated line of fourth range salads from vertical farming, in particular from aeroponic technology, with three references, Lattughino and two

Amazon workers at a warehouse in Britain will stage a strike for 3 days
UK: Riverford scoops hat-trick in annual organic awards Veg box company Riverford (and publisher of Wicked Leeks) scooped a hat-trick at the Soil Association-run BOOM Awards, for best veg box,

Melinda launches cherry advertising campaign
The advertising campaign for Melinda cherries, which have arrived in these days on the shelves of the large-scale retail trade, has started. This year's promotion is based on the cities of Milan

"We are still harvesting German green asparagus for just under a week"
This year's asparagus season will be remembered as satisfactory. "Except for the last three weeks from the beginning of June, we had consistently good qualities, which is mainly due to the cool

L'Insalata dell'Orto, turnover up 10% thanks to sustainability and technology
L'Insalata dell'Ortoclosed the first half of 2023 with an important growth in turnover. 'In the first six months of the year we recorded a 10% increase in turnover over the same period in 2022,'

Coop: mdd values in fruit and vegetables in a commercial
Coop values translated into a commercial to emphasise the retailer's fruit and vegetables and private label products. I'm not a robot has been on air since 3 July and summarises in thirty seconds

Penny Italia launches Pianetiamo, the pl line of salads for vertical farming
Penny Italia is currently launching its Pianetiamo line dedicated to fourth range salads from vertical farming, in particular from aeroponic technology. The retailer is the first brand with a

‘Make produce sexy,’ says AMFRESH
Supermarkets’ fresh fruit aisles must be made more appealing to drive consumers to the category and reverse falling sales, says the UK’s top fruit supplier to retailers. Speaking at Festival

The agri-food sector contributes more than 110.1 billion euros to the Spanish economy
The document analyses the evolution of the main indicators of the entire value chain of the Spanish agri-food sector, which includes production, processing and wholesale and retail marketing of

Asparagus season: Pfalzmarkt eG draws a more positive balance than 2022
After last year's season - due to ruinous producer prices - was disastrous for domestic asparagus cultivation, Pfalzmarkt für Obst und Gemüse eG can draw a much more positive balance for 2023.

Campaign for Dimmidisì ready-to-eat salads kicks off
The Linea Verdeinvests in the enriched salad segment under the Dimmidisì brand. The nine recipes in the range are the protagonists of a lively poster campaign on urban transport in major

Almeda (Naturizia) trains Arena Group's fruit and vegetable workers
A training meeting dedicated to technicians and managers of the fruit and vegetable departments of the Arena Group (VéGé). It was held by Almeda, a producer of fourth range products under the

U.S. watermelon making in-roads in Japan, aiming to reach more export markets
The National Watermelon Promotion Board (NWPB) is making in-roads with consumer and retailer promotions of U.S. watermelons in Japan and Canada. They also aim to expand into the foodservice sector

The large-scale retail trade ready for the Fruit Show format
The Spettacoli alla Frutta2023 live edition format debuts in the points of sale of several Italian large-scale retail trade brands. The protagonists are 22 excellent fruit and vegetable products

"We want to bring a bit of agriculture closer to the consumer"
True to the motto 'From the local area, for the local area', the innovative marketing concept 'Grischberli' was created in the fall of 2021. Under the leadership of the young couple Jakob and Eva

ASIA FRUIT LOGISTICA: The programme is set
Day one of ASIA FRUIT LOGISTICA, which takes place in Hong Kong from 6 to 8 September, is all about marketing and consumers. "We take a look at the changing market demographics in Asia, explore

'Any asparagus shortage in South African market will only be temporary'
Grahame Osler, a manager at the asparagus company Denbi, which supplies large retailers, explains that they imported less asparagus from source markets outside of Africa this year compared to

"Summer reduction balances mushroom supply"
Usually, as summer approaches, mushroom sales slow right down. "From when asparagus arrives in greater numbers until September, sales normally decline somewhat. This year, however, due to

#Repartofresh. Nova Coop enhances supply chain and internal communication
Positioning fruit and vegetables at the opening of the fresh area is a choice shared by many retailers and this for several reasons: many consider it a business card, a strategic department for

Comber Earlies herald start of NI summer
Northern Ireland potato grower Wilson Country plans to start harvesting its Comber Earlies next week, with first arrivals hitting Tesco NI stores from 7 June. The quality of this year’s crops

The CAECV nominated for its promotion and consumer campaigns.
The aim of these awards, in the category of best marketing campaign for the promotion of organic products, is to recognise and reward the importance of both companies dedicated to the retail

Declining cultivation of carrots and organic onions
The domestic food retail trade is in the midst of a product range restructuring process. The marketing of domestic alternative edible potatoes has been completed. To bridge the gap until

New management team for Knuspr and Gurkerl
There has been a change in management at the online supermarkets Knuspr (Germany) and Gurkerl (Austria). Carolin Kracmer, Marketing Director, Stephan Lüger, Commercial Director, and Lorenz

Alegra determined to meet its commitments to the large-scale retail trade
"An unprecedented challenge, for us and for fruit growing in Romagna. The Alegra Group is acting on the rescheduling of work to ensure continuity in supplies and respect for commitments made with

Alì Supermarkets (Selex): first Italian retailer in Freshfel Europe
The entry of Alì (Selex) into Freshfel Europe, among the largest European and international fruit and vegetable organisations, was made official during a meeting in Brussels. Freshfel, which is