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The innovations of Basf Nunhems in watermelons, melons, and artichokes

2026-05-04 00:00
At Macfrut Basf Nunhemssi, a clear proposal was presented: to lead varietal change through concrete, market-oriented solutions. In a conversation with Matteo Bano, area sales manager, the increasingly strategic role of the company in developing new genetics emerges.

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Freshpointmagazine.it
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.

The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.

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