Drones, UV water, and solar energy: Innovation-driven banana farming by Favorita

2026-04-24 00:00

"Bananas are not just a commodity," says José Antonio Vargas of Favorita. Speaking at Fruit Logistica 2026 in Berlin, he outlines a strategy focused not on volume, but on long-term value creation in a market under pressure from rising costs and retail price constraints. Stability in a volatile market is key.

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