Europe's first allergy-friendly apple brand certified by ECARF celebrates its market launch.
2025-09-29 00:00
Pompur is set to introduce a groundbreaking innovation in the European apple market in the fall of 2025: the first two ECARF-certified, allergy-friendly apple varieties will make their official debut. The new umbrella brand Pompur will be unveiled for the first time at Fruit Attraction in Madrid.
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New research manager Alice Patella has joined the team at CIV, the Italian Nursery Consortium. The company will be participating in Fruit Attraction, the international trade fair in Madrid dedicated to the fruit and vegetable sector. This event represents an opportunity for the Consortium to meet partners.
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Ortoverde returns to Fruit Attraction with a load of novelties.
2025-09-29 00:00
From September 30th to October 2nd, Ortoverde (Foodiverse Group) will be present at Fruit Attraction (Hall 7, booth C04) with numerous and interesting innovations.
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From a bet to global success: the story of Fruit Attraction
2025-09-29 00:00
In just 16 years of existence, Fruit Attraction has managed to secure a prominent position among the leading international trade fairs. Born in 2009, the Madrid event has grown at an impressive pace: from the 353 exhibitors of the first edition - mostly Spanish, with only
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Eurosemillas aims to expand beyond varietal development and foster new partnerships between operators in two different hemispheres.
2025-09-29 00:00
Eurosemillas' contribution to the development of strawberry cultivation is well-known in Huelva, as well as in other main producing areas around the world. The Red Innovation Hub is the platform that will be presented at Fruit Attraction (Hall 8, stand 8C01 at Ifema) from September 30th to October 2nd.
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Na każdym międzynarodowym targach owoców i warzyw znaczna część udziału Afryki jest wspierana i dotowana przez międzynarodowe organizacje i instytucje. Biuro Promocji Importu (IPD) regularnie uczestniczy na wystawach takich jak Fruit Logistica i Fruit Attraction, a jego
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"The first three weeks of September were extremely busy for our onion exports. This week is a bit quieter, and looking ahead to next week with Fruit Attraction in Madrid, I anticipate a similar situation," says Rinus Wisse of Wiscomex from Yerseke. "The price of onions is slightly under pressure. Last..."
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In 2025, Citran will celebrate its 45th anniversary, which coincides with Fruit Attraction, making it a particularly special date for the company. "What began in 1980 with the efforts of four grower families quickly expanded to six, and now includes ten families that embody the company's
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OP Rago at Fruit Attraction 2025: innovation and new product lines in the spotlight
2025-09-26 00:00
Fruit Attraction is just around the corner and this year OP Rago is ready to bring all its distinctiveness in the IV Gamma salads sector to the Madrid fair, with the ready-to-eat salad lines like Come Te and Le Prime, but not only.
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Madrid Fruit Attraction 2025 will host 2,460 exhibitors.
2025-09-26 00:00
From September 30th to October 2nd, Fruit Attraction will be hosting its 17th edition, organized by IFEMA Madrid and FEPEX, with Andalusia as the main sponsor. The fair will feature 2,460 exhibitors from 64 countries, an 8.4% increase compared to 2024. The event will occupy over 78,000 square meters.
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In Italy the volumes of Kiwi Zespri SunGold are growing by 25%.
2025-09-26 00:00
A week after participating in Fruit Attraction 2025, Zespri announces growth forecasts for the new Northern Hemisphere season, which shows a significant increase in volumes, especially for the yellow-fleshed variety.
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Italmercativola participates in Fruit Attraction on behalf of the 22 member markets and also brings with it the Market Consultation, a new model for coordinating the main players in the sector to discuss within the international stage of Madrid.
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Fruit Attraction will take place in Madrid from September 30 to October 2. FreshPlaza and Primeur are collaborating to publish a 166-page exhibition magazine. This magazine has become an international publication featuring articles from the global fruit and vegetable trade industry. You can access the English version of the magazine by clicking on this link: Click
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Two new early and resistant strawberry varieties
2025-09-26 00:00
Coviro SRL, a nursery company specializing in the production of strawberry and asparagus plants, will be participating in Fruit Attraction for the second year in a row. "We have invested a lot in this trade fair," explains sales manager Marcello Sbrighi. "After many years as visitors, last
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Sormac will be showcasing its fresh-cut machines at autumn events.
2025-09-26 00:00
Sormac, producent maszyn do przetwarzania owoców i warzyw, będzie prezentować swoje najnowsze urządzenia na targach Pack Expo w Las Vegas (29 września – 1 października 2025) oraz na targach Fruit Attraction w Madrycie (30 września – 2 października 2025). Na obydwu wystawach firma zaprezentuje BSM Belt Slicer.
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Advances in blueberry genetics are being highlighted in Madrid.
2025-09-26 00:00
At Fruit Attraction 2025 in Madrid, Spain, Fall Creek® Farm & Nursery, Inc. will showcase advancements for growers, such as Sekoya®'s success in achieving year-round availability in key markets through its global network of members. The company will also feature Arabella Blue®.
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France's Interfel brings Parisian spirit to Fruit Attraction.
2025-09-25 17:00
Ponad 50 francuskich firm będzie stanowić francuską delegację prezentowaną przez organizację międzyzawodową na targach Fruit Attraction w Madrycie, z interaktywnymi grami francuskimi, kucharzami i występami na żywo dla zwiedzających.
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Innowacje dla świeżości i efektywności w pakowaniu
2025-09-25 00:00
Bardziej efektywne, bardziej połączone, bardziej inteligentne - to jest motto pod jakim TopControl zaprezentuje swoje najnowsze rozwiązania na Fruit Attraction. Firma, specjalista w technologiach ważenia, etykietowania i pakowania połączonych z potężnym oprogramowaniem, zaprezentuje swoje innowacje dla.
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The French interprofessional association for fresh fruit and vegetables (INTERFEL) is participating in Fruit Attraction 2025 in Madrid, representing approximately 90% of the French sector and organizing a delegation of over 50 companies. Export developments show that Europe remains the primary destination for French produce.
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With Andalusia as the main sponsor, Fruit Attraction returns for its 17th edition from September 30 to October 2, organized by Ifema Madrid and Fepex. This year's edition will host 2,460 exhibitors from 64 countries, representing an 8.4% increase compared to 2024.
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