Identity, relationships, and quality at Macfrut 2026, which has just ended in Rimini, confirming itself as the most important trade fair in Italy for the fruit and vegetable sector, thanks to the increase in attending buyers, despite the difficult global situation we are currently experiencing. read more

Macfrut closes its 43rd edition, confirming itself more and more as a key event in the global fruit and vegetable industry. The balance of the three days at Rimini Expo Centre outlines a picture of extreme solidity: the event recorded an increase in visitors with a clear trend. read more

The 2026 edition of Macfrut has just concluded, a key event for the fruit and vegetable sector at a national and international level, capable once again this year of attracting thousands of professional operators, foreign buyers, and key players in the entire supply chain. read more

The 2026 edition of Macfrut, scheduled to take place in Rimini from April 21st to 23rd, represented a crucial opportunity for VIP Val Venosta to outline the strategic evolution of its production sectors and reaffirm its role as a dynamic partner in the fruit and vegetable sector. The goal read more

This year, Esasema Macfrut's participation is strongly focused on the bell pepper segment, with a renewed offering and a clear orientation towards international growth. Giovanni Denaro, the commercial director, provided an update during the event. read more

The next edition of the Italian trade fair Macfrut will take place in Rimini in April 2027, alongside Growtech Europe, as confirmed by the organizer Cesena Fiera. read more

The 2026 edition of Macfrut was a very successful event with extremely positive results for OP Agricola Campidanese, represented by its brand L'Orto di Eleonora within the stand reserved for the official delegation of the Sardinia Region. The large trade fair was a success. read more

Closing day of Macfrut (Thursday, April 23) filled with focus sessions, meetings, and workshops at the Rimini Expo Centre, focusing on the development opportunities for mango and avocado in Southern Italy, the tomato supply chain, and the use of robotics and drones in the field. Announcements were made. read more

Packaging remains one of the hottest topics for the fruit and vegetable sector at Macfrut, covering aspects of sustainability, safety, and distribution demands. In this context, the meeting with Marco Mercadini, responsible for retail contacts at Sorma, sheds light on the latest trends. read more

Nova Siri Genetics (NSG) participation in Macfrut, held in Rimini from April 21st to 23rd, has concluded, confirming the Italian breeding company as an international reference point in the varietal innovation of strawberries and berries. read more

During Macfrut, which took place from April 21st to 23rd in Rimini, VOG - Home of apples returned to the field with a team ready to face the second part of the season: a spring-summer lineup built to respond promptly to the needs of consumers and customers. read more

On the occasion of Macfrut, Bayer organized on Wednesday, April 22 in Rimini the meeting "Agrivision - Italian tomato between global competition and supply chain identity", a round table dedicated to the theme of tomato quality throughout the entire supply chain: from genetic choices to. read more

On April 21, an important discussion on phytosanitary matters took place within Macfrut, bringing together experts from research, institutions, and the production sector to provide an overview of the current state of plant protection amidst regulatory challenges and progress. read more

New varieties, increased resilience, and a positioning increasingly focused on the high-end market: these are the main strategic elements presented by Nsg at Macfrut 2026, where the Italian breeding company confirmed its international role in genetic development. read more

Record numbers and business contacts from all over the world: Macfrutsi confirms an unmissable event for the Romagna fruit and vegetable sector. The cooperative world is among the protagonists of the 43rd edition of the event, with one of the great novelties of this year: the presence among the exhibitors. read more

An institutional comparison dedicated to agricultural strategies and cooperativism between states, based on the experience of Lebanon and Syria. The debate, titled 'Cultivating cooperation: agricultural strategies and cooperativism for Mediterranean resilience', took place in the late read more

UNITEC celebrates its forty-year presence at Macfrut 2026, confirming its commitment to the development of highly technological solutions capable of generating value and concrete results for the global fruit and vegetable industry, with the increasingly central objective of meeting the read more

During the second day of Macfrut, the theme of sustainability in the fruit and vegetable sector returned to the center of the debate with the presentation of "Generazione Ortofrutta", the project promoted by Italy Ortofrutta in collaboration with CREA and the Producer Organizations (POs). read more

Focus on Avocado, Artificial Intelligence in agriculture, the market of herbal teas, and agroecological supply chain are some of the events of the second day (Wednesday, April 22nd) of Macfrut, which saw full attendance with the exhibition halls at Rimini Expo Center constantly bustling. read more

Yesterday, Tosca, in collaboration with Cabka, presented the new circular pallet Tosca CP 1208 at Macfrut, a next-generation solution designed to meet the needs of modern supply chains. The new pallet is positioned as a circular alternative to single-use packaging, offering a sustainable and reusable option. read more