Macfrut 2025 hosted the first edition of the International Symposium on Biotechnological Tools in Horticulture, the global symposium dedicated to biotechnologies applied in horticulture. The event was promoted by the International Society of Horticultural Science (ISHS). read more

The 2025 edition of Macfrut was a edition of change for OP CONSORZIO FUNGHI DI TREVISO, which presented itself at the fair with a renovated stand in terms of graphics and vision: fresher, more welcoming, designed to enhance dialogue with buyers and tell the story. read more

With the 2025 edition of Macfrut now over, there is no denying the palpable interest shown in the solutions offered by the Cartonpack Group. This interest can be attributed to two key innovations: the BK1 with resealable top seal and heart-shaped dispenser hole, and the FMKX6 flat cardboard tray from Fimat. read more

Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American WestRock, has become the world's leading group in the paper-based packaging solutions sector. At Macfrut 2025, their presence was prominent, with the CEO of Smurfit. read more

COT International attended Macfrut last week to introduce its new varieties of apricots, cherries, and plums. The event also served as a platform to emphasize the company's goals regarding varietal selection, which are centered around productivity for producers and taste for consumers. read more

Mariusz Och, sales manager for the Polish machinery manufacturer Green Sort, stated that determining whether a blueberry is hard or soft has been simplified with the use of a blueberry sorting machine that relies on infrared light technology. "During MacFrut, we showcased our blueberry sorting machine," he said. read more

During Macfrut 2025, at the La Grande Bellezza Italiana booth, a conference organized by the Women in Retail Association titled "Wellness, health, and storytelling, the new fruit and vegetable sector #female in retail", was held. The event was moderated by Cristina Lazzati, director of Mark. read more

On Tuesday, May 6th, the new project P.A.T.A.T.A. was presented at the Macfrut fair in Rimini. P.A.T.A.T.A. stands for "Produrre Aggregando Tecnici e Agricoltori, Tutelando l’Acqua" and is aimed at revitalizing the potato farming sector in Emilia-Romagna in a sustainable and innovative way. read more

A non-exclusive partnership agreement was signed last week at Macfrut between Sofruileg SA, chaired by François Lafitte, and Orbita Soc. of Lagnasco, Ortofruit Italia of Saluzzo, and the Lagnasco Group cooperative. "The contract covers the development of the new Haegum yellow kiwi variety. read more

Chiquita made its first appearance at Macfrut, at the stand named "More taste 10 and praise", with the social icon Miss Chiquita, to talk about the product quality, as told by Vaje Haka, brand manager of Chiquita Italia. Starting with innovation, featuring the Yelloway project. read more

"We also enhanced our presence at Macfrut 2025 this year, which was a significant opportunity to strengthen our market position and explore new business opportunities on a global level. During the event, we highlighted our leading products, such as the freshest batches of artichokes and late-season ..." read more

Last week at Macfrut, Star Fruits introduced its new rootstock for cultivating kiwis, potentially sparking a small revolution in a sector that had experienced little innovation recently. Before delving into the details, it's worthwhile to trace the history of kiwi cultivation in Europe to comprehend why. read more

Variety Innovation B.V. has announced a significant new partnership with Vivai Milone nurseries in Italy. The announcement was made on Wednesday, May 7, 2025, at Macfrut during the citrus session of the international symposium, "V.I.P. - Varieties International Project". Peter Turner (Director) read more

After presenting the Alegra Group at the Connessioni event in Cesena, during the last Macfrut, we met Enrico Bucchi, general manager of Valfrutta Fresco and vice president of Alegra, who introduced the group for the first time at NielsenIQ's Linkontro event. read more

Ciarciello Group's debut at Macfrut was a strategic opportunity. "We chose this occasion to launch a novelty in which we believe a lot," explained Sara, Michele, and Giovanni Ciarciello. The highlight of the fair was an innovative line of three packaged, unwashed products in both organic and... read more

There is a material that, despite being one of the oldest used in the fruit and vegetable sector, does not emerge underestimated in the debate on the sustainability of the supply chain: wood. It is precisely to overturn this perception that the Ripack Consortium has chosen to present itself at Macfrut 2025 with a clear read more

Trapview participated in the 42nd edition of Macfrut. Among the novelties was the official launch of Trapview Scouting, the new app designed for digital monitoring of pests with manual traps. Towards more sustainable crops. read more

The Macfrut trade fair, which took place last week in Rimini, was a good opportunity to examine the market for berries in Italy - of course on a micro scale. During the fair, I also visited several shops in Rimini to check out their selection, prices, read more

With an increasingly technology-driven focus on efficiency, digitalization, and sustainability, ULMA Packaging confirms its position as one of the main players in the transformation of packaging for the fruit and vegetable sector. This is also evident in their participation in Macfrut 2025. read more

What development strategies for the next five years? Jingold was asked for Macfrut 2025, where it promoted a private meeting with its members (Road to 2030: a road to travel together). The brand, during the fair, was also the protagonist of the format The Healthy Food Show. read more