On the last day of the Macfrut fair, Apofruit Italia welcomed the Undersecretary at the Ministry of Agriculture, Food Sovereignty and Forests (Masaf), Patrizio Giacomo La Pietra, to their stand. During the visit, the Undersecretary had discussions with the... read more

Debut at Macfrut 2025 for Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American Westrock. The world's leading group in the paper-based packaging solutions sector boasts incredible figures: over 20 million tons of. read more

The curtain falls on Macfrut 2025 and there is satisfaction within the Alegra Group - which brings together the three commercial companies Alegra, Brio, and Valfrutta Fresco – for an edition that has exceeded expectations, starting from the great participation of customers, partners, and stakeholders. read more

This year, the Antonio Ruggiero S.p.A. Group has once again participated in Macfrut, reaffirming its position as a reference point for the entire Italian potato supply chain. The 2025 edition marked an important evolution for the brand: a renewed booth, with doubled spaces and... read more

At the colorful Dole Italia stand, exotic fruits such as mango, papaya, avocado, passion fruit, lime, and ginger are showcased at Macfrut 2025. "The results are excellent," commented Cristina Bambini, marketing manager of Dole Italia. "We have successfully launched the..." read more

Macfrut 2025: an edition that has just ended with great success at the Rimini fair; a benchmark event for the international fruit and vegetable industry. This year's edition saw a record turnout of industry professionals, including national buyers and read more

The Macfrut 2025 trade fair in Rimini took place from May 6th to 8th. This was the 42nd edition of the event, which is one of the largest industry gatherings in the world, particularly important for companies from the Mediterranean region - but not only. Strong delegations were present. read more

The 42nd edition of Macfrut ended on Thursday, May 8, 2025. The new format that saw the event take place on Tuesday, Wednesday, and Thursday has already been confirmed for the 2026 edition as well, scheduled from April 21 to 23. The event showed clear signs of growth. The number of exhibitions was on the rise. read more

Od 6 do 8 maja BelOrta był obecny na targach Macfrut 2025 w Rimini we Włoszech. Według Maartena Verhaegena z BelOrta, Włochy stają się coraz ważniejszym rynkiem eksportowym, zwłaszcza dla pewnych odmian pomidorów, ponieważ zmiany klimatu sprawiają, że uprawa staje się trudniejsza w Południowej Europie, również we Włoszech. read more

At Macfrut, a virtuous partnership on paper packaging was discussed between a supplier and a user. The main players were Gianluca Castellini, CEO of Smurfit Westrock Italy, and Cristian Moretti, General Manager of Agrintesa. "Naturally Sustainable" was the title of the round table discussion. read more

At Macfrut 2025, the Cpr System presented itself with very positive numbers. In the last year, it handled 126 million Redea crates, and in the first four months of 2025, it recorded a 5% growth in handling compared to the same period in 2024. "This year in January..." read more

Perla Nera's participation in the 2025 edition of Macfrut, one of the important events for the international fruit and vegetable sector, was successfully carried out. read more

Will a potato save Europe? Maybe not, but it can certainly boost the agricultural exports of the European Union. Out of a total of 375 million tons produced annually worldwide, the EU with its 27 countries, producing 48.5 million tons annually, ranks third. read more

They certainly didn't go unnoticed: cloaks fluttering in the wind, proud looks, and... a decidedly tasty shape. They are the mascots of the Fruit and Vegetable Heroes, the vegetable superheroes who conquered Macfrut 2025 with selfies, laughter, and lots of curiosity. Bringing them to the stage is Op Natura Sicula. read more

Innovation not only as a set of technologies, but also as a management model. This is the vision of Joinfruit shared at Macfrut. The fruit and vegetable producers' organization, founded in 2015 and based in Verzuolo (Cuneo), is made up of 200 members managing 1,800 hectares of land. read more

Macfrut confirms its growth path. The 42nd edition of the three-day trade fair at the Rimini Expo Centre saw over 61,000 attendees, marking a 10% increase compared to 2024. This edition was characterized by enthusiasm and further solidified its international dimension. read more

Our publication stood by Renzo Piraccini when dark clouds loomed over Macfrut, believing that the Italian fruit and vegetable sector deserved an international trade show with its own identity, which only Macfrut could guarantee. Therefore, we are pleased that this edition. read more

Present all year on the shelves with 100% Italian product, carrots represent a certainty for the fruit and vegetable department. However, they do not always receive the attention they deserve from sector operators, despite the clear numbers: 11 thousand hectares cultivated throughout the Peninsula and... read more

The experience of Nova Siri Genetics (NSG) at Macfrut in Rimini, which took place from May 6th to 8th, has ended positively. The Italian company specializing in research and experimentation with new varieties of strawberries and small fruits participated in the event this year within the Berry Area. read more

The 80 years of VOG were celebrated at Macfrut 2025. At the international event in Rimini, from May 6th to 8th, the Consortium took stock of its current situation, from the positive sales trends to the latest brand innovations such as Marlene®, Cosmic Crisp®, and Giga®. read more