Quality, sustainability, varietal innovation. With these fundamental principles, Apofruit Italia will participate in Fruit Logistica 2026 (Hall 2.2, booth A-40) with a wide range of products 100% made in Italy. An important novelty will be the Italian avocado project, currently in progress. read more

Brio, a company in the Alegra Group specializing in organic fruits and vegetables, presented the Organic Sicilian Red Orange PGI under the Alce Nero brand at Marca by BolognaFiere & Adm. This is a new addition to Brio's product range and is gaining popularity. read more

Sixty modern distribution signs will bring back red oranges for the Airc Foundation. However, there will be 11,000 retail points where over 1.2 million small nets will be sold to raise 600,000 euros for cancer research. For each... read more

The Mit-Meet Italian Taste event confirms its strategic significance for promoting Italian fruit and vegetable excellence and fostering professional relationships during Fruit Logistica. The fourth edition is scheduled for Thursday, February 5th at 8:00 PM at Frederick’s, a historic venue. read more

The Harry cyclone that hit Sicily and the bad weather in the South, with rain and frost, have caused variations in production and consequently in prices. Particularly affected were turnip greens, lettuce, artichokes, and oranges, the latter being the most impacted. read more

There are over 30 exhibitors who have joined the Italy Collective, coordinated by Cso Italy in collaboration with Fruitimprese, on the occasion of the 2026 edition of Fruit Logistica in Berlin from February 4th to 6th. read more

With over 600 square meters of surface area, in the heart of pavilion 4.2 (booth A12-A20-A30), the Italian Fruit Village, the promotional and internationalization format of Italian fresh produce, conceived by Consorzio Edamus, expands its strategic positioning at Fruit Logistica. read more

Tango Fruit, the premium seedless mandarin (bee-friendly), marketed by Spreafico, is back in the spotlight in Italian selling points. 2026 marks the third campaign in Italy and is characterized by significant quantities. The store is at the center of promotional activities. read more

Basko strengthens its presence in Genoa and the Quarto area with a 1,500 square meter supermarket, as reported by Gdoweek. The store is located on Via Carrara and offers a complete range of products, including serviced counters along the perimeter, which are one of the group's strengths, as well as a self-service fruit and vegetable section. read more

An innovative, environmentally friendly model that respects the fruits of the earth. The agricultural company Agroenergie, operating in the province of Ragusa, Sicily, a distinctive territory for greenhouse cultivation, is experimenting with an eco-friendly cultivation model based on... read more

Belgravia, an Italian company specializing in the cultivation of salads and fourth-range production, stands out for its short supply chain. On the occasion of Marca 2026, they presented the new Cuoci Insieme range, a combination of freshly cut hand vegetables with uncooked dry pasta. read more

"In Bologna, we bring new, different products capable of meeting the needs of modern distribution and consumers, with unique characteristics." With these words, Maurizio Bacchi, CEO and President of Cora Seeds, inaugurated the presence of the Cesena-based company. read more

It was the fourth edition for Vip, who participated in Marca 2026 introducing two novelties. "We are not talking about two new varieties, but about two new approaches," says Benjamin Laimer, Vip's marketing manager. "On one hand, we have Applepairing, which now concludes with the final stage,." read more

Good availability and quality of Tarocco oranges, but demand is not yet strong. Towards the end of the Calabrian clementine season with the first shipments of Spanish Hernandina and Tango varieties. Weak demand for spinach, while artichokes and fennel have been affected by the rains. read more

The fruit and vegetable department, as we have reiterated several times, is for many retailers the calling card of the fresh produce section and of the store in general. It immediately conveys a sense of freshness, often defining and embodying seasonality with specific choices. read more

In March 2026, Vogha presented its wide range of segmented grape varieties, where the added value is also the continuous offer for 12 months a year to meet the demand of every consumer. "Apple consumption is doing well and we are growing in both volume and value," says Hannes. read more

Spreafico has appeared at Marca Fresh 2026 for the third consecutive year, as explained by the marketing director, Stefano Aiello. “We are showcasing our flagship product lines, our main strengths that are recognized by the market and will see development in the coming years. read more

How much does private label products weigh in the total production of the main Italian fruit and vegetable companies? And above all: when a company produces private label products for a retail chain, are their own branded products also present in that same chain or not? A question with a solution yet to be found. read more

Good start: just over two years after its launch on the market, Dulcis, the new generation green-fleshed kiwi by Newplant and produced under the auspices of Apofruit, Alegra, and Orogel Fresco, has won over the Italian public. This is demonstrated by the survey conducted by Adacta. read more

For La Linea Verde-Dimmidisì, product innovation is a growth driver both in Italy and in Europe and around the world. "One of the ideas we are implementing," says Matteo Laconi, marketing and communication director whom we met at Marca Fresh, "is...". read more