Debut at Macfrut 2025 for Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American Westrock. The world's leading group in the paper-based packaging solutions sector boasts incredible figures: over 20 million tons of. read more

With a production reaching almost 9 million kilograms (2024), generating a turnover of over 30 million euros, the Pachino Tomato IGP Consortium presented itself at Macfrut, playing the sustainable growth card, with a series of projects focusing on green certifications. read more

The projects related to category management, synergy with producers, and enhancement through dedicated actions are often successful in the fruit and vegetable sector. Products like apples are available in the department for most of the year. Periodically, retailers find solutions to enhance this. read more

Innovation not only as a set of technologies, but also as a management model. This is the vision of Joinfruit shared at Macfrut. The fruit and vegetable producers' organization, founded in 2015 and based in Verzuolo (Cuneo), is made up of 200 members managing 1,800 hectares of land. read more

The success story of the Red Onion of Tropea PGI was presented at Macfrut, at the Calabria Region's stand, in a meeting moderated by Luca Moroni, journalist for Fresh Point Magazine, Mark Up, and Gdoweek, which brought together the Consortium and some retailers that have promoted it. read more

Macfrut, the trade show for the fruit and vegetable supply chain, whose 42nd edition is currently taking place in Rimini, once again confirms its international vocation. At the center of the second day, which saw an increase in attendance compared to the opening day but on a smaller scale, there is... read more

Matching the record figures of the past edition was truly an impossible feat. Additionally, other trade shows in the food industry sector coincided with ours, and a last-minute train strike (the last one is always the next one) certainly played a role. read more

The cucumber season has started, while the green bean season is in full swing. The first strawberries from Veneto are being harvested, and tomato production has begun in various Italian regions. There is a good level of demand for peas, as they are in peak production. The campaign for Sicilian netted melons continues. read more

The Mazzoni Group (Pavilion B1, Stand 115 and joint exhibitor at Pavilion B4, Stand 003 with the Dolce Passione Consortium) will be at Macfrut where they will showcase their excellent products. Ondine, volumes at full capacity; excitement for the Giotto black skin watermelon. read more

The Cauliflower from the Sele Plain Sweet Clementina are presented in a GDO with an innovative packaging, certified according to the Vaschette Bestack protocol. This ensures compliance with the strictest parameters of food safety and environmental sustainability. read more

Crunchy, juicy, and refreshing, with a renewed and impactful visual identity, Joya® the Italian red apple continues to be the ideal choice for consumers looking for energy, pleasure, and daily well-being. read more

The Great Italian Beauty, the business network that brings together six historical productive realities of the national fruit and vegetable landscape (Odorizzi, Coofrutta, Joinfruit, Op Geofur, Bergonzoni, Frutta, Perusi) will be present at Macfrut 2025 (Hall B2, booth 01), playing a leading role. It will animate, read more

The campaign for Sicilian netted melons is proceeding at a good pace, similar to the one for strawberries in Southern Italy: the less sought-after Campania and Sicilian varieties compared to the popular Sabrosa under the Candonga Lucana brand and Inspire Matera. There is a high demand for eggplants, while demand for read more

Vegetable and fruit excellences from the most renowned areas of the country, premium national and international projects, supply chain initiatives: Alegra Group confirms its presence at Macfrut 2025 (Hall D3, Stand 116) where it will present some novelties. Debut for the summer marketing campaign and the new slogan. read more

Dole Italia will once again be a protagonist at the 42nd edition of Macfrut, scheduled from May 6th to 8th at the Rimini Expo Centre. An ideal context to enhance the company's identity and its latest communication campaign Doooolè! La Frutta col gusto esclamativo. read more

The collaboration between Frullà and Pink Lady is being strengthened, a successful co-branding that combines the specialist in fruit smoothies with the apple "with the heart-shaped sticker". read more

The campaign of Spanish medlars is starting, with increasing quantities of Sicilian Retati melons. Good quality and high quantities for strawberries, with a growing interest in Lucanian varieties; also, high quality for asparagus. The campaigns are coming to a conclusion. read more

The success of Ribera Dop oranges continues to grow: in the 2024-2025 season, there was an 11.4% increase in sales compared to the previous year, consolidating a positive trend. The data was announced by Salvatore Daino, president of the Protection Consortium. read more

New Yoga. The innovative proposal from the brand, an icon of fruit juices, is called Yoga Fruit pro 20g, a juice designed for health-conscious and wellness-oriented audience, but above all for those who love to exercise and stay active. read more

The new wind blowing in Brussels on sustainability issues is well received by different industry associations. However, there are still several important issues on the table that could boost the fruit and vegetable sector: from the issue of the possible revocation of many active ingredients to the new developments. read more