Not just salad. The HoReCa and food processing industry are also driving the demand for fourth-range potatoes, carrots, onions, and sugar. A segment that Naturitalia is developing thanks to synergy with the associated cooperative Patfrut and investments. read more

In the Official Journal of the European Union dated 05/11/2025, the name "Fragola della Basilicata IGP" was registered. According to updated data from the Qualivita Observatory, the food sector made in Italy includes 331 PDO and PGI designations, of which 128 are for fruits and vegetables. read more

The OrtoRomi project returns to schools, an educational initiative that has been successfully accompanying children and teachers in discovering the themes of healthy eating and sustainable agriculture for years. The new feature of the latest edition is the introduction of a guidance activity. read more

From November 27th to 29th, 2025, the SiciliaFiera pole in Misterbianco (Ct) will host the second edition of Frutech-Mediterranean Fruit & Vegetables Expo, the event dedicated to innovation, sustainability, and internationalization of Mediterranean fruits and vegetables. Three intense days with read more

Change at the top of the Vignola Consortia. Following the passing in September of Andrea Bernardi, a historic president of both, Pier Giorgio Lenzarini has been appointed as president of the Vignola PGI Cherry Protection Consortium, while at the helm of the Cherry Consortium. read more

Apofruit Italia reports that in 2025 it registered a 20% increase in the number of employees compared to 2024 in its ten facilities spread throughout the Peninsula, with approximately 2,000 people employed in the processing centers. "In a complex economic environment, we have chosen to invest." read more

Del Monte Italia and Spreafico, active players in the production, sale, and distribution of fresh and cut fruit, are starting a partnership where Spreafico will commercially develop Del Monte branded products in Central North Italy and Sardinia. read more

One brick at a time, like building with Lego, to look towards the future of a strategic product in the fruit and vegetable department, starting from the keywords expressed by participants at the Watermelon Summit organized in Rome by Basf Nunhems, the seed brand of the German multinational. read more

This winter Halaesasi is preparing for its first harvest of Sicilian-grown avocados. A organic product, from a controlled supply chain, from owned lands. The goal for 2029 is ambitious: to reach 500 hectares cultivated, covering 10% of the Italian consumption of the sales superstar fruit. read more

The harvesting of Italian Hayward kiwis has started, while the sale of the New Zealand-branded product is about to finish. The new campaign for Italian blonde oranges has also started early. The current heat is not favoring the quality and demand for clementines and artichokes. It's getting busy. read more

In Sicily, a new brand has been born, called Unica, which adopts the every day low price commercial formula, focusing on continuous affordability throughout the year. The first store was inaugurated by the company. read more

The deadline for free submission of candidatures for the Fruit Logistica Innovation Award in the Fresh Produce and Technology categories has been extended to November 7, 2025. Fruit Logistica will take place from February 4 to 6, 2026 in Berlin. There will be two categories, two juries, and ten disruptive innovations. read more

Preserving the quality of apples after harvest is a crucial challenge for the fruit and vegetable sector. During the storage and transportation of apples, maintaining crispness, flavor, and freshness is essential to ensure consumer satisfaction and reduce food waste. read more

The new commercial season for Jingold has started. It is in line with the best performances of recent years, with the distribution of sizes remaining stable compared to the previous campaign. There is an increase in volumes for both yellow and red flesh varieties. Yellow kiwi. read more

With a tripled production estimated at around 1,800 tons from approximately 360 cultivated hectares, Dulcis inaugurates the new commercial season with a significant growth compared to the previous year. Calabria is a new strategic cultivation area, with the first test supplies being sent abroad. read more

New ideas for tasting California Prunes thanks to the meeting with the world of mixology and chocolate art. The project comes from the collaboration between Stefano Collomb, master chocolatier for the California Prune Board in Italy, and Benjamin Cavagna, bar manager of... read more

The trend of decreasing loose produce continues in the fruit and vegetable sector, while packaged products are on the rise, a purchasing method that has been favored by the pandemic. This trend is confirmed by a YouGov study. The situation for fruit and vegetables: packaged products are increasing. read more

The modern distribution will introduce the Rojo Brillante variety of firm-fleshed persimmons, marketed under the premium brand of Agribologna This I did. They will be available until early December. Varietal innovation, quality, and sustainability. The production is of. read more

Madama Oliva's selection of first fresh olives is back on the market, the result of the 2025-26 harvest. A seasonal delicacy, a product for the more label-conscious consumer, available at Italian supermarkets' fruit and vegetable counters from the end of October onwards. read more

From the end of October, the Envy apple is back on the shelves, ready for a new communication campaign based on its strong connection with the world of fashion. Once again, it will be a star at Milan Fashion Week, walking down the runway. read more