Red Bull is celebrating the arrival of winter with the new Red Bull Winter Edition Sugarfree in the flavor of Fuji apple and ginger. read more

Let's go back to talking about Lidl, this time focusing on the group's fruit and vegetable department. Last week, we talked about the project dedicated to Sicilian avocados, which are included in the assortment of the group's stores. Today, Alessia Bonifazi, corporate affairs manager, will provide more information. read more

The fresh soup segment continues to grow and is now worth about 175 million. Among the proposals that combine quality and a clean label, the ones from OrtoRomi stand out, which invites you to try the two most beloved recipes from the Tradizione line, the Farmer's Soup and the Cabbage and Potato Soup. read more

Harald Weis is the new president of Vog, the Consortium of Fruit and Vegetable Cooperatives of South Tyrol, which brings together over 4,000 apple growers. He was unanimously elected by the General Assembly to succeed Georg Kössler after his 17-year term. read more

The Italy-Saudi Arabia Entrepreneurial Forum, in which Melinda participated, has concluded. The initiative was organized by the Ministry of Foreign Affairs and International Cooperation, represented in the Middle Eastern capital by its head, the Vice President. read more

The Protected Designation of Origin Melagrana Mollar di Elche, which accounts for over 75% of the national pomegranate production, is launching its Christmas campaign. This year, 200 crates will be distributed for free to people from the Valencian Community who live outside the region. read more

Focus on avocado and mango, new varieties, breeding, minor fruit species of tropical and subtropical origin, organic farming, rootstocks, plant patents, new commercial strategies. These are some of the topics at the center of Plant Nursery, the trade fair dedicated to innovation. read more

Digital agriculture as a response to the halving of Italian kiwi production in the last ten years, mainly caused by root diseases such as dieback, drought, and irregular rainfall. With this goal in mind, a partnership was established between Plantvoice, a benefit corporation based in Bolzano. read more

From February 4th to 6th, 2026, the new edition of Fruit Logistica, the largest international summit dedicated to fresh fruit and vegetables, will open its doors in Berlin. The numbers from the 2025 edition testify to the scale of the event: 91,000 professional operators from all over the world attended. read more

To go beyond the fruit category and establish itself as a lifestyle brand in the consumer goods world with a "more than premium: iconic" positioning. Pink Lady launches a global communication campaign in 11 European countries, with a headline that looks at new trends and the youth target: So. read more

During the expansion phase, the orange campaign is starting, with the first arrivals of the Tarocco variety. Demand is still low for clementines, while the first mandarins are being reported. Artichoke demand is beginning to rise, with high volumes for turnip tops, but the demand is still static. read more

Among the projects that Lidl Italy is carrying out for the fruit and vegetable department, the one related to avocados is certainly one of the most significant. And not by chance. National per capita consumption has exponentially increased from 100 to 800 grams per year in ten. read more

There is a need to create a network around the Piana del Sele Igp Cauliflower, appreciated for its health benefits and versatility in the kitchen. This is why the Consortium has launched an initiative to celebrate it every November 28th. The goal is to raise awareness among the public about its value, which also includes health care. read more

The quality of Val Venosta Apples arrives in the Veneto region with a multi-channel and cross-selling project. In addition to a new stage of the Applepairing project, Veneto will be involved in a brand awareness campaign and a prize competition to tell a journey made of taste. read more

The 2024-25 budget of Apot (Association of Trentino fruit and vegetable producers) has been presented. With a total production of approximately 450,000 tons of apples, the commercial season, including the entire range of fruit and vegetable products, ended with a gross turnover of nearly 400 million. read more

A natural bio-fungicide derived from amoebas, single-celled microorganisms, capable of protecting crops against the growing problem of pest resistance. read more

Bimi, the tender hybrid brassica that is less fibrous and sweeter than broccoli, is the result of a natural cross developed in Japan by the Sakata Seed Company over twenty years ago. The formulation is obtained through the crossbreeding of broccoli and kailan, making it extremely. read more

In the world of food fairs undergoing major changes, including the shifting of Macfrut to April and the departure of Renzo Piraccini, an interesting announcement comes from Fiere di Parma, which has been managing the Milan edition of Tuttofood since last year. It will be called. read more

The future of fruit and vegetable production and post-harvest management will be at the center of attention at Fruit Logistica 2026 with the Frutic scientific symposium, which will take place on February 6, 2026 from 10:00 to 14:30 on the Farming Forward stage. From cold storage management to... read more

The supply of larger-sized blonde oranges is increasing, while the demand for clementines remains at medium levels. The new Italian production of Hayward kiwi is starting. Apples are in full swing with a growing interest in Kissabel. Volumes of black cabbage and fennel are on the rise, with demand also increasing. read more