From February 4th to 6th, 2026, the new edition of Fruit Logistica, the largest international summit dedicated to fresh fruit and vegetables, will open its doors in Berlin. The numbers from the 2025 edition testify to the scale of the event: 91,000 professional operators from all over the world attended. read more

To go beyond the fruit category and establish itself as a lifestyle brand in the consumer goods world with a "more than premium: iconic" positioning. Pink Lady launches a global communication campaign in 11 European countries, with a headline that looks at new trends and the youth target: So. read more

During the expansion phase, the orange campaign is starting, with the first arrivals of the Tarocco variety. Demand is still low for clementines, while the first mandarins are being reported. Artichoke demand is beginning to rise, with high volumes for turnip tops, but the demand is still static. read more

Among the projects that Lidl Italy is carrying out for the fruit and vegetable department, the one related to avocados is certainly one of the most significant. And not by chance. National per capita consumption has exponentially increased from 100 to 800 grams per year in ten. read more

There is a need to create a network around the Piana del Sele Igp Cauliflower, appreciated for its health benefits and versatility in the kitchen. This is why the Consortium has launched an initiative to celebrate it every November 28th. The goal is to raise awareness among the public about its value, which also includes health care. read more

The quality of Val Venosta Apples arrives in the Veneto region with a multi-channel and cross-selling project. In addition to a new stage of the Applepairing project, Veneto will be involved in a brand awareness campaign and a prize competition to tell a journey made of taste. read more

The 2024-25 budget of Apot (Association of Trentino fruit and vegetable producers) has been presented. With a total production of approximately 450,000 tons of apples, the commercial season, including the entire range of fruit and vegetable products, ended with a gross turnover of nearly 400 million. read more

A natural bio-fungicide derived from amoebas, single-celled microorganisms, capable of protecting crops against the growing problem of pest resistance. read more

Bimi, the tender hybrid brassica that is less fibrous and sweeter than broccoli, is the result of a natural cross developed in Japan by the Sakata Seed Company over twenty years ago. The formulation is obtained through the crossbreeding of broccoli and kailan, making it extremely. read more

In the world of food fairs undergoing major changes, including the shifting of Macfrut to April and the departure of Renzo Piraccini, an interesting announcement comes from Fiere di Parma, which has been managing the Milan edition of Tuttofood since last year. It will be called. read more

The future of fruit and vegetable production and post-harvest management will be at the center of attention at Fruit Logistica 2026 with the Frutic scientific symposium, which will take place on February 6, 2026 from 10:00 to 14:30 on the Farming Forward stage. From cold storage management to... read more

The supply of larger-sized blonde oranges is increasing, while the demand for clementines remains at medium levels. The new Italian production of Hayward kiwi is starting. Apples are in full swing with a growing interest in Kissabel. Volumes of black cabbage and fennel are on the rise, with demand also increasing. read more

We continue our overview inside the fruit and vegetable department with the second episode where we have gathered experiences shared by buyers from some important realities of the Italian retail sector, always with the aim of providing producers with ideas and insights to manage effectively. read more

The Applepairing journey continues, a project by Vip-Association of fruit and vegetable cooperatives of Val Venosta that brings to light perfect pairings with the food excellences of local traditions. Next stops in Veneto, Piemonte, Toscana, Campania, and Sicilia. read more

With the ATP Finals in full swing, Turin has been painted orange thanks to the special operation conceived by the Armando Testa agency and DimmidiSì to celebrate the restyling of the brand's fresh soups. The DimmidiSì promotional initiative focuses on creative marketing. read more

The continued warm weather is affecting the demand for many fruit and vegetable products. The pomegranate campaign is in full swing, with volumes still not very high for persimmons but increasing for clementines. The quantities of Italian Navel oranges and chestnuts are also on the rise, with abundant supplies for the... read more

The international presentation stages of Macfrut 2026 continue. In November, the fruit and vegetable fair (scheduled from April 21 to 23, 2026 at the Rimini Expo Centre) will be introduced in Central and South American countries. Patrizio Neri highlights the support of Ice. read more

Fruit and gastronomy are the flagship departments of the Superò chain, a low-cost brand by Megamark (Selex), active in Naples and surrounding areas with 19 stores. The most recent opening was in via Posillipo 337, covering an area of 450 square meters. read more

Enhancing an excellent product like mountain cherries through a collaboration along the supply chain. This is the goal of the agreement signed between the Melinda Consortium and Vip-Association of Fruit and Vegetable Cooperatives of the Val Venosta, with immediate effect starting from. read more

Fresh Del Monte has launched Bob, a friendly and interactive robot designed to animate the fruit and vegetable department of the supermarket. The activation at the Intermarché store in Gif-sur-Yvette, France, is enjoying great success. The goal is to expand this initiative. read more