The premium envy apple strengthens its lifestyle positioning and returns to the spotlight at Milan Fashion Week. On February 27th, during Marco Rambaldi's fashion show, a capsule collection inspired by the sensory universe of the brand will be presented on the runway, marking a read more

Diverse representatives from the modern distribution sector will participate in Macfrut this year, signaling a growing interest of retailers in fresh fruits and vegetables and direct relationships with the supply chain. Among them, for the first time, even the VéGé Group will be present. Fruits and vegetables account for 65% of... read more

At Macfrut 2026, the Healthy Food Area expands its offerings and triples the options for professionals in the fruit and vegetable sector. The themed areas... read more

Rewe takes a new step in the digital transformation of fresh product logistics by opening a fully automated distribution center dedicated to fruits and vegetables in Oranienburg, in the metropolitan area of Berlin. The project, developed in collaboration with Cimcorp, is aimed at improving efficiency and accuracy in the handling of fresh produce. read more

The issue of reciprocity when it comes to products from third countries, which was also prominent in the agreement with Mercosur, is back in the spotlight following a report from the Rapid Alert System for Food and Feed (RASFF) regarding oranges originating from read more

The supply of strawberries is increasing: the latest varieties to enter the market are Inspire and Sabrosa. Rain and bad weather have reduced the availability of various products from the South, from oranges to eggplants. The lemon market is lively, especially for the Primo Fiore variety from Sicily. Good market also for... read more

The economic sustainability of the horticultural supply chain today inevitably hinges on the ability to meet a structural challenge: the shortage of labor. In the industrial tomato segment, the transition to mechanization occurred decades ago, but for bell peppers, harvesting... read more

After the damage caused by the hurricane Harry, the Consortium for the Protection of Sicilian Red Oranges IGP shines a spotlight on the resilience of the supply chain and launches a communication campaign spread across its social channels and various media. The slogan Stronger than the wind, more. read more

Ombre. It is the word that best describes some fundamental chapters of European politics, from the Common Agricultural Policy (Pac) to Mercosur. Cristiano Fini, President of Cia-Agricoltori Italiani, expressed his views on these topics during a talk that took place at Fruit Logistica (Perspectives of the Pac 2027) at the Italian Fruit. read more

In recent days, an intense wave of Atlantic bad weather has hit France, the Iberian Peninsula (Spain and Portugal), and the Alpine region, with strong winds, widespread rain, floods, and rough seas causing significant damage to fruit and vegetable crops. Fields and greenhouses are among the most affected areas. read more

At Fruit Logistica 2026, HM.Clause has confirmed its leading role in the seed sector by presenting a diverse portfolio of varieties that combine two fundamental needs of the modern supply chain: production safety, ensured by advanced genetic resistance packages, and... read more

From Sicily comes Jonny Tarocco, the new brand of top-quality Tarocco oranges signed by the Caruso Cousins. The project combines the citrus tradition of the Etna region with a contemporary market vision, aiming to enhance the product through quality and ethics. read more

Dosk, Afg and World Wide Fruit join forces with Voge Vip in the European production of Cosmic Crisp apples. The new partnerships will ensure strategic growth of the game-changing apple in the premium segment. The announcement was made during Fruit Logistica 2026. The hectares of Cosmic Crisp will... read more

In Europe, volume growth remains modest, while opportunities are concentrated in higher value-added categories, such as small fruits and tropical fruits. What will make a difference is the ability to ensure consistent quality, offer a coherent product range, and provide a satisfying consumer experience. read more

In times of consumer's shift towards plant-based products, where taste cannot stand without the other side of the coin, health, even love and passion must conform to well-being and fitness. And Valentine's Day lends itself to unique fruit gifts, where fruits take center stage. read more

An important "off-site" event has been confirmed, the fourth edition of Mit - Meet Italian Taste, took place on Thursday, February 5, 2026 in the heart of Berlin. Organized concurrently with Fruit Logistica, the event transformed the prestigious read more

From the Fruit Logistica 2026 stand to the catwalks of Milan Fashion Week: Pink Lady unveils its new positioning strategy. At the heart of it, an exclusive collaboration "Apple Crush" with the brand Gcds and a multisensory campaign that has led to an organic growth in volumes. read more

The effects of the Harry storm on various fruit and vegetable productions are still being felt, with damages, decreased quantities, and lower quality, along with rain and frosts. Oranges, artichokes, and eggplants are particularly affected. There is a high demand for strawberries ahead of Valentine's Day. read more

Sub-zero temperatures and airport blocked, if the first element refers to the glory days of the past Fruit Logistica, the second is a snapshot of how German efficiency has dissolved in the face of a problem that has caused many issues for those who had to arrive and depart from Berlin. read more

Brio (a company within the Alegra Group specializing in organic fruits and vegetables) and Alce Nero have renewed their historic collaboration. A new five-year agreement has been signed, confirming Brio as the exclusive licensee for premium fruits and vegetables under the Alce Nero brand. read more