The project "Nutritionists among shopping carts," launched in 2019, has entered a new phase: from training retail professionals, it now shifts to companies in a B2C perspective. The initiative of the Italian Association of Nutritionists in the Kitchen (Ainc), involving around fifty members. read more

A renovated and expanded retail store to introduce a wider range of products and ensure a more functional layout of the spaces. Basko, a brand of the Sogegross Group (Agorà), has reopened the supermarket on Via Barchetta, in Genova Bolzaneto, expanded by about 200 square meters and now extended to read more

The new campaign for netted melons has started, with Sicilian products already available, while the asparagus campaign is picking up. With the Easter holidays approaching, the demand for artichokes and broad beans is increasing. Italian green beans have had a good start, as the commercial season continues. read more

The new edition of Lemons for Research has ended with very positive results once again: almost two million fruits sold, which is over 430,000 retinas, allowing to raise 172,705.20 euros to finance high-profile scientific research. read more

Zespri Kiwifruit is expecting another year of growth in Europe, with the first ships set to arrive at the ports of Zeebrugge, Tarragona, and Vado in mid-April. Over 205 million trays are anticipated. read more

70% of consumers do not know the real meaning of organic, only 20% are satisfied with the product information they find at the point of sale, and 20% do not regularly consume fruits and vegetables. These are some surprising data from a research study on fruits and vegetables. read more

The autumn 2024 campaign of Apofruitsi closes with decidedly positive results. "It was a campaign marked by a return to normality in terms of quantities delivered, after a particularly complex 2023 in this respect," commented President Mirco Zanotti. The settlement read more

Over 20 families, with children, participated in the Art in the Orchard day organized by Pink Lady at the apple orchards in the countryside near Faenza. An exciting moment of beauty combined with creative activities. read more

Among the international symposia organized by Macfrut 2025, there is also a Round Table discussion scheduled for Wednesday, May 7th, as part of the Spices & Herbs Global Expo, the exhibition dedicated to spices, medicinal and aromatic herbs. The herbal supply chain: a guarantee of quality for. read more

Italian nursery gardening is an excellent sector. An example of its quality and dynamism comes from Vivai Bacchetto, a company based in Chioggia (Ve) with a constantly growing total production, 25% of which is exported. Over 50 plant species are marketed, totaling 700 million plants. read more

Significant increase in strawberry prices at the beginning of this week: demand remains high, focused mainly on the Lucanian product. Quantities of new Italian potatoes, mainly from Sicily, and artichokes are increasing. Demand for asparagus remains stable. read more

Everything is ready for the new Milan Design Week 2025. Fresh Del Monte, thanks to a format created by the agency ZooCom, will offer a fully enjoyable experience at the charming Verzeratt, a historic Milanese kiosk deeply rooted in the city's fruit and vegetable tradition, nestled in the heart of the city. read more

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The campaign for Angys pears, produced and distributed exclusively in Italy by Spreafico Francesco & F.lli, continues to be appreciated by consumers and is supported by initiatives in-store and on social media. This year, Angys pears can be enjoyed until late spring. read more

From Tuesday 6th to Thursday 8th May 2025, the 42nd edition of Macfrut will take place at the Rimini Expo Centre. The event will see growth in numbers: +6% in exhibition space, over 1400 exhibitors, with 40% of them being international, 1500 top buyers, three World Symposia, Egypt as the partner country, Lazio as the featured region, focusing on potatoes. read more

From the experience and passion for apples of the Belfiore Fruit and Vegetable Consortium, in the province of Verona, the Cento per Cento juice line is born: nine flavors, seven with only one fruit variety. read more

In line with the commitment, repeatedly declared, to enhance the excellence of the territory, Lidl includes in the fruit and vegetable department of its stores the avocado grown on the slopes of Mount Etna, bearing the quality seal Signed By Italian Farmers. read more

Direct storytelling, real-time experiences, and active and direct involvement of the farmers who are the protagonists of the Apple Paradise. A new communication approach by Vip. The producers share their stories through Farmer Life. Social media sharing becomes strategic. read more

The tour of presentations for Macfrut 2025 was concluded with the mission to Sao Paulo in Brazil. The presentations covered the main countries of fruit and vegetable production in the world. In 2024, Brazil imported over 100,000 tons of apples from our country. There is a significant presence in large-scale retail distribution. read more

Kanzi is increasingly positioned towards the young and dynamic consumer target. In March, the collaboration between the energy apple and Buddyfit, the app for maintaining physical and mental fitness, with social content developed by trainers, entered full swing. The Energy Contest Ai Kanzi has returned. read more