It is not only climate change and curiosity that are bringing exotic fruits closer to Italians: there is also the strategy of brands to offer a wider range of products, including tasty, nutritionally beneficial, and versatile options. read more

The quality of the Melinda product for the 2025/2026 campaign is expected to be excellent, as emphasized by Ennio Magnani, a member of the Melinda Consortium's Board of Directors: "The quality of this year's product is excellent, and I'm not saying this as a formality, but because it is the reality of the situation." read more

On the occasion of Fruit Attraction, Fresh Del Monte launched a spectacular activation in the Madrid metro to celebrate Del Monte Honeyglow bananas. A sensory journey dedicated to taste and quality. read more

Nova Siri Genetics, a research and innovation company specialized in strawberry and small fruit varieties, also participated in Fruit Attraction this year. Nicola Tufaro, a breeder at Nsg, tells us about the new proposals and growth strategies. What new developments did Nova Siri Genetics present this year? read more

In the Sibari Plain, the pomegranate campaign of Op Agricor from Corigliano Rossano (Cosenza) has started, marketed in Italy and abroad under the Gallo brand or under the distributor's brand. "The start is exceptional from a quality point of view," guarantees the president. read more

The Fruit Attraction fair represents a strategic moment, coinciding with the conclusion of the previous campaign and the beginning of the new one. "It is precisely in these days that we are finishing our Golden Delicious, which we now cover all year round, while the new [variety] arrives," read more

With a successful season behind and optimistic forecasts for the future, Pink Lady Europe is gearing up for a significant evolution in its communication strategy, aiming to strengthen the emotional bond with consumers. The past season ended with a growth of read more

The new corporate identity and international interest in premium varieties, also the subject of club projects, such as kiwi and table grapes. This is the legacy of Fruit Attraction for Naturitalia, which participated in the 2025 edition. "The goal is to strengthen the presence. read more

At Fruit Attraction, Del Monte Italia and Spreafico have announced a strategic partnership: Spreafico will lead the commercial development of Del Monte branded products in the Italian market, across all distribution channels in Central-North and Sardinia. A win-win agreement. read more

Cpr System strengthens its presence in Spain and completes the renewal of its reusable crates for fruits and vegetables, confirming a growth trend for the sector both in Italy and on the Iberian Peninsula. Present on the Spanish market for five years with Cpr Iberia, read more

Sorry, I don't understand the content of your message. Could you please provide more context or clarify your request? read more

It is described as a "bet" because after 40 years of history, Esasem - a medium-sized Italian seed company - is embarking on a new path: the opening of its first branch in Spain, Esasem Iberica. read more

Corporate social responsibility is the driving force behind Joinfruite Alpina Intimo, a historic Piedmontese brand of intimate and nightwear. Since 1926, the brand has been synonymous with tradition, family, care, and trust, leading to a unique collaboration. At the heart of this initiative is a line of jams. read more

For years, Tesco has been committed to ensuring the consumption of fruits and vegetables in schools through various initiatives. For the second year in a row, they have launched the Fruit and Vegetable for Schools program. "Schools have told us about the positive impact that the Tesco Fruit and Veg for Schools program has had". read more

The demand for pumpkins is increasing, with different varieties such as Butternut, Lunga Violina, Moscata, and Tonda delica available on the markets. The campaign for Emilian pears has started, including Abate Fetel, William, and early Decana varieties. The sale of Spanish apple persimmons has begun, while the demand for regular persimmons remains stagnant. read more

On the occasion of Breast Cancer Prevention and Awareness Month, retailers, manufacturers, and industries are engaging in targeted initiatives to support research funding, promote healthy eating habits, and raise awareness about the importance of regular check-ups. read more

Reducing waste by valuing fruit with aesthetic defects but intact organoleptic qualities. With this goal in mind, All Citrus is launching a special campaign for its Ugly but Happy citrus fruit line. And with the arrival of autumn, they become Halloween Citrus: frighteningly good! read more

Nova Siri Genetics, a research and innovation company specializing in strawberry and small fruit varieties, presented new strawberry selections, NSG142, NSG48, and NSG161, at Fruit Attraction. The importance of the tests... read more

To propose tailor-made, technologically advanced, and truly sustainable packaging solutions capable of protecting products is the mission that has always guided the Guillin Group. "At Fruit Attraction, one of the three important events we participate in, we are here to reaffirm this commitment". read more

The innovative proposal of Insalata dell’Orto at Fruit Attraction has generated great interest, as they have launched the world's first high protein line in the fruit and vegetable sector, MisSalad High Protein. Three classic products to cook, Pumpkin Cubes, Vegetable Spaghetti, and Minestrone, have been revisited in this line. read more