Prices always high for cherries: the Ferrovia della Puglia cultivar and the first Italian Durone cherries have entered the market. The new campaign for Sicilian table grapes has started early, with the Vittoria and Black Magic varieties. There is a growing demand for watermelons. The sale of melons has also begun. read more

Vipra strengthens collaboration with EcorNaturaSì. An alliance that has brought new varieties of organic apples to the sales points, enhanced by activities such as tastings and informative materials. "Today, more than ever, the sales point is crucial. We must act there to make our presence visible." read more

"Our goal? To reach 500 hectares by 2030, establishing ourselves as one of the leading European companies in the production of organic avocados. A milestone that we intend to achieve through regenerative farming practices - based on soil respect - and" read more

Digitize the productive management of kiwi through the development of a dedicated Decision Support System (DSS-Kiwi) for the cultivation. Quality Kiwi was born, a project promoted by Apofruit Italia, with the contribution of Ri.Nova, Crea, and scientific and technological partners. read more

Trend reversal for domestic consumption of fruit and vegetables: in the first quarter of 2025, there is a 2% increase compared to the first quarter of 2024, reaching approximately 1.29 million tons. The value generated from purchases reaches 3.15 billion euros, a 5% increase, supported by a rise in. read more

Italy confirms itself as a global player in the industrial tomato sector, a sector that, despite facing new challenges, continues to innovate and generate value. In the latest episode of #freshtalks, Alberto Achilli, key account manager for industrial tomatoes in the central-northern region, discusses this topic. read more

Italian production of netted melons is on the rise, with smooth melons also starting to be sold. Cherry production is at its peak, but prices are still high and are slowing down demand. Apricots are off to a slow start, as their quality is not yet at good levels. read more

Positive balance and accounts in order for the Cesena Fruit and Vegetable Market, which closed 2024 with a turnover of over 1 million euros (+11%). The Assembly has confirmed Alessandro Giunchi at the helm of the company for the next three years. "For's balance sheet is healthy, with read more

The first self-service TuDay Conad supermarket debuted in Olbia (Sardinia), located inside the Conad Self 24 service station. It is a retail store designed to offer maximum flexibility, accessibility, and quality, operational 24 hours a day, 7 days a week, designed to read more

Productive dynamics, consumption trends in Italy and in Mediterranean countries, and varietal innovation will be the key topics of the first symposium of the Melon Mantovano Igp, scheduled from July 22 to 24 in Mantova. The event is organized by the Consortium for enhancement and protection. read more

The new glue is the key element that makes the paper label applied to Zespri kiwis compostable. Developed in collaboration with Sinclair, it has been progressively applied since last year on green and yellow kiwis marketed worldwide by the multinational. read more

Developing and marketing sustainable biological fungicides for post-harvest use to meet the strong demand driven by Green Deal policies. This is the goal of the collaboration between Biotalys (Euronext-BTLS), an AgTech company that develops solutions for read more

Intermediate resistance to ToBRFV, excellent shelf-life, elegant cluster with intense red fruits, cost-effective labor optimization, quality Made in Italy production. These are the main characteristics of TIPM24-3104, the new cherry tomato resistant to Tomato Brown Rugose Fruit. read more

In the last season, the Ribera Dop Orange has achieved excellent results, as highlighted by Paolo Parlapiano, sales and marketing manager of Parlapiano Sicilia, whom we met at the Macfrut 2025 stand. Despite the season ending a month ago. read more

Good start for watermelons, with quality noticeably improving. Cherry prices significantly down: sales of Italian cultivars Giorgia and Ferrovia have begun. The campaign for Italian netted melons is progressing smoothly: new production from Northern Italy has started. Green beans are available. read more

Iper La Grande i (a brand of the Finiper Canova group) at Milano Portello has renovated the store, both inside and outside. Before entering, customers are greeted by a fruit and vegetable department in a semi-open area under a covering. The store's offering is characterized by... read more

The Gros Group (Selex) operates in the Nielsen area 3 with multiple banners and a shared philosophy. Giancarlo Amitrano, the purchasing manager for fruits and vegetables at Cedigros, clarifies the choices that concern categories such as the IV range, which is now an important segment in the fruits and vegetables department. read more

DalWrap to rap, passing through a disruptive language that targets young people. The Linea Verde also revolutionizes communication in the world of fruits and vegetables. And it launches the first music video with a real original song in support of the new category of DimmidiSì Wrap Kit. read more

Smurfit Westrock, a new global entity resulting from the recent merger between the Irish Smurfit Kappa and the American WestRock, has become the world's leading group in the paper-based packaging solutions sector. At Macfrut 2025, their presence was prominent, with the CEO of Smurfit. read more

Joinfruitinvests in the development of the supply chain. In Brussels, the workshop of the European project AgriFoodSkills was held, born from the collaboration between the University of Turin and Confragricoltura with the aim of defining the EU Observatory on agri-food skills, in accordance with the. read more