For about a century, VCR (Vivai Cooperativi Rauscedo) has been a world-leading company in the viticulture nursery sector, specializing in the production of grapevine cuttings for wine production with an annual output of around 100 million units. The company places a strong emphasis on innovation, especially in the field. read more

The sale of green asparagus from Campania has started, and the campaign for agretti is in full swing. Strawberry production is going at a high pace, with demand for mandarins at good levels. The new potatoes from Siracusa are on their way. Demand for fennel is still stagnant. read more

The fruit and vegetable department of the new Lidl store opened today in Milan, at Viale Giovanni Da Cermenate 61, follows the format launched over a year ago in Italy, which has also served as a model for fruit and vegetable departments abroad. read more

The ninth edition of Lemons for Research, the project of the Umberto Veronesi Foundation ETS realized exclusively with the Benefit Corporation Citrus l'Orto Italiano, has kicked off. This year it was sponsored by the Ministry of Agriculture, Food Sovereignty and Forests. read more

A new image is being given to Colle d'Oro, a historic Sicilian company specialized in zucchini and a partner of modern Italian and foreign distribution, which is renewing its logo, packaging, and website. "A renewal that goes hand in hand with the ongoing generational change, at various levels, within the company. read more

The seedless snacking pepper Angello has a new partner, Coop Sole (Mediterranean Group-Gruppo Apofruit), which will be responsible for production in Campania of the premium variety developed by Syngenta Vegetable Seeds and marketed under the brand Solarelli. The goal is to expand the market for this variety. read more

Battaglio acquires a 500-hectare farm located in the canton of San Carlos, Costa Rica, one of the most renowned regions for pineapple production. Partnership with the Corrales family. read more

With the end of the Italian common clementine campaign, demand has shifted to Sicilian mandarins. The sale of the Sabrosa strawberry from Basilicata has begun. Demand is low for various productions such as radicchio, zucchinis, tomatoes, eggplants, and lettuces. Prices are plummeting. read more

Since February, the European website of the Cosmic Crisp apple has been completely renewed. It is a virtual space that opens up new horizons of interactivity and engagement, aiming to become a brand community. A disruptive website for the apple category. read more

Since February, the European website of Cosmic Crisp apple has been completely renewed. A virtual space that opens up new horizons of interactivity and engagement, aiming to become a brand community. This disruptive website is changing the game in the apple category. read more

The largest European producers of strawberries and small fruits - in descending order Spain, Italy, France, and Portugal - will request direct dialogue with European institutions to define a common policy for the sector that harmonizes primarily within the EU. read more

Dole Italy continues its commitment to support various sports events in our country. This year, for the fourth consecutive time, the producer will provide its bananas to the athletes running in the half marathon in Naples, the event that will take place on the 23rd. read more

Dulcis is the commercial name of the new variety of kiwi made in Italy, developed by New Plant in collaboration with the University of Udine and the University of Bologna. Its production and commercial distribution are a worldwide exclusive of Dulcis Kiwifruit Company. The company, of which it is part, is read more

The 2023-2024 pear campaign was an exceptional season in terms of prices. Among the last three campaigns, it recorded the highest prices. When analyzing the data related to national volumes, it was also, along with 2021, the poorest year. read more

Time for the first balance sheet for Enjoy Dolce Frutta, the European campaign of Op Armonia that promotes fresh fruit made in the EU, such as strawberries, kiwis, clementines, nectarines, cherries, grapes, and mandarins. The first year has concluded, full of diverse initiatives and aimed at read more

The Dolce Passione Consortium aims to develop foreign markets, with a share of the product exceeding 40% of production, focusing not only on Europe but also on the United Arab Emirates. The announcement will be made at Fruit Logistica 2025. The surfaces will increase to 400 hectares. read more

The new campaign for agretti has started, with the first arrivals for the Sabrosa Lucana strawberry. The commercialization of oranges continues, with a preference for smaller sizes. There is an increasing demand for cauliflower and broccoli. The campaign for common clementines from the South is coming to an end. read more

Pink Lady also finds space in gourmet restaurants and in the most innovative creations. The famous pizza maker Gino Sorbillo has chosen the heart-shaped stickered apple as the main ingredient for his new gourmet creation, the Pink Lady Pizza. read more

Give space to creativity with the competition "My Dop Recipe," promoted by the Consortium for the Protection of Bologna Dop Potatoes. Prepare your recipe, tell its story, take a photo: three simple steps to enhance an excellent product. How does it work? read more

At Biofach, the most important international trade fair for organic food held in Nuremberg from February 11 to 14, Vog-Home of Apples was present, highlighting its strategic plans. New taste experiences. read more