Macfrut 2025 confirms its international vocation
2025-05-08 00:00
Macfrut, the trade show for the fruit and vegetable supply chain, whose 42nd edition is currently taking place in Rimini, once again confirms its international vocation. At the center of the second day, which saw an increase in attendance compared to the opening day but on a smaller scale, there is...
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Warm but sparkling start for Macfrut 2025
2025-05-07 00:00
Matching the record figures of the past edition was truly an impossible feat. Additionally, other trade shows in the food industry sector coincided with ours, and a last-minute train strike (the last one is always the next one) certainly played a role.
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Fruit and vegetable prices trend in Italy on May 5th.
2025-05-05 00:00
The cucumber season has started, while the green bean season is in full swing. The first strawberries from Veneto are being harvested, and tomato production has begun in various Italian regions. There is a good level of demand for peas, as they are in peak production. The campaign for Sicilian netted melons continues.
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The Mazzoni Group (Pavilion B1, Stand 115 and joint exhibitor at Pavilion B4, Stand 003 with the Dolce Passione Consortium) will be at Macfrut where they will showcase their excellent products. Ondine, volumes at full capacity; excitement for the Giotto black skin watermelon.
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The Piana del Sele Igp Cauliflower and DolceClementina in certified pack Vaschette Bestack.
2025-05-02 00:00
The Cauliflower from the Sele Plain Sweet Clementina are presented in a GDO with an innovative packaging, certified according to the Vaschette Bestack protocol. This ensures compliance with the strictest parameters of food safety and environmental sustainability.
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Joya®, the Italian red apple conquering the warm months
2025-04-29 00:00
Crunchy, juicy, and refreshing, with a renewed and impactful visual identity, Joya® the Italian red apple continues to be the ideal choice for consumers looking for energy, pleasure, and daily well-being.
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The Great Italian Beauty sparks debate at Macfrut 2025.
2025-04-29 00:00
The Great Italian Beauty, the business network that brings together six historical productive realities of the national fruit and vegetable landscape (Odorizzi, Coofrutta, Joinfruit, Op Geofur, Bergonzoni, Frutta, Perusi) will be present at Macfrut 2025 (Hall B2, booth 01), playing a leading role. It will animate,
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Price trend of fruit and vegetables in Italy as of April 28th.
2025-04-29 00:00
The campaign for Sicilian netted melons is proceeding at a good pace, similar to the one for strawberries in Southern Italy: the less sought-after Campania and Sicilian varieties compared to the popular Sabrosa under the Candonga Lucana brand and Inspire Matera. There is a high demand for eggplants, while demand for
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Vegetable and fruit excellences from the most renowned areas of the country, premium national and international projects, supply chain initiatives: Alegra Group confirms its presence at Macfrut 2025 (Hall D3, Stand 116) where it will present some novelties. Debut for the summer marketing campaign and the new slogan.
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Dole Italia at Macfrut 2025 with exotic fruit in the foreground
2025-04-28 00:00
Dole Italia will once again be a protagonist at the 42nd edition of Macfrut, scheduled from May 6th to 8th at the Rimini Expo Centre. An ideal context to enhance the company's identity and its latest communication campaign Doooolè! La Frutta col gusto esclamativo.
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Blend Pink Lady, here comes the premium bi-pack format.
2025-04-24 00:00
The collaboration between Frullà and Pink Lady is being strengthened, a successful co-branding that combines the specialist in fruit smoothies with the apple "with the heart-shaped sticker".
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Price trends of fruits and vegetables in Italy as of April 22nd.
2025-04-23 00:00
The campaign of Spanish medlars is starting, with increasing quantities of Sicilian Retati melons. Good quality and high quantities for strawberries, with a growing interest in Lucanian varieties; also, high quality for asparagus. The campaigns are coming to a conclusion.
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The success of Ribera Dop oranges continues to grow: in the 2024-2025 season, there was an 11.4% increase in sales compared to the previous year, consolidating a positive trend. The data was announced by Salvatore Daino, president of the Protection Consortium.
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Yoga Fruit pro 20g, the functional protein juice for sports.
2025-04-22 00:00
New Yoga. The innovative proposal from the brand, an icon of fruit juices, is called Yoga Fruit pro 20g, a juice designed for health-conscious and wellness-oriented audience, but above all for those who love to exercise and stay active.
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Vernocchi (Apo Conerpo): "More EU funds for OPs that want to grow" #voicesoffruitandvegetables
2025-04-22 00:00
The new wind blowing in Brussels on sustainability issues is well received by different industry associations. However, there are still several important issues on the table that could boost the fruit and vegetable sector: from the issue of the possible revocation of many active ingredients to the new developments.
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The netted Barbera melon is already on the market.
2025-04-18 00:00
A new campaign for "retati" melons has started, with the Sicilian product already on the market. Thanks to the mild climate in March and April, Sicily boasts the earliest production in Europe, with a one-month advance compared to other continental cultivations. Cultivated in the region...
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Italmark (Selex): emotional content in the fruit and vegetable section to showcase the #Repartofresh offer
2025-04-18 00:00
Italian supermarket Italmark (Selex) in Carpenedolo (BS) has been renovated following damage caused by extreme weather events 18 months ago. The store covers a total area of 2,476 square meters, with approximately 200 square meters dedicated to fruits and vegetables, offering a new look as reported in Gdoweek.
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Trentino apples, Apofruit liquidations are increasing.
2025-04-18 00:00
Apofruit has recently completed the settlement of the autumn 2024 campaign for the apples delivered by members from the Trentino region, which represents a significant portion of the cooperative's production. Over 7,000 quintals of autumn apples were delivered from this area.
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Jingold closes the Northern Hemisphere season with 30,000 tons.
2025-04-17 00:00
With about 30 thousand tons of kiwis marketed, the campaign of the Northern Hemisphere kiwi Jingold has essentially ended.
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Santàl launches Santàl Fruitz!, a new line of lightly sparkling non-alcoholic fruit drinks. The brand from the Lactalis Group, targeting the fruit-based beverage market, expands its portfolio by entering the aperitif world. A range of zero-alcohol products,
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