Smart agriculture solutions are growing, with a market worth 2.3 billion euros in Italy. The new integrated software for agriculture 4.0 is called Tyf (Trace your flow), which allows to manage not only field operations but also supply chain logistics. read more

Spreaficoha has signed an agreement with Eurosemillas (the company holding the rights to the cultivar) to acquire the last 100 hectares of available licenses for the Tang Gold/Tango mandarin. With this contract, the expected planting area limit for this variety will be reached. read more

It is born from the collaboration between Pink Lady and the innovative company Opi Fruttail, the new snack 100% Pink Lady apple freeze-dried. A crunchy, light product that preserves all the nutritional properties. read more

Sales have increased by 30% in the last six months by working on segmentation and variety selection, and ensuring that the potatoes were always of high quality. This was reported by Giulio Romagnoli, CEO of Romagnoli F.lli, mentioning the results of a project carried out in partnership with a retail chain. read more

The protocol allowing approved Italian companies and orchards to export plums of both varieties (Prunus domestica and Prunus salicina) to Brazil has been approved for the upcoming season. This was announced with satisfaction by Cso Italy, along with its relations office. read more

For about a century, VCR (Vivai Cooperativi Rauscedo) has been a world-leading company in the viticulture nursery sector, specializing in the production of grapevine cuttings for wine production with an annual output of around 100 million units. The company places a strong emphasis on innovation, especially in the field. read more

The sale of green asparagus from Campania has started, and the campaign for agretti is in full swing. Strawberry production is going at a high pace, with demand for mandarins at good levels. The new potatoes from Siracusa are on their way. Demand for fennel is still stagnant. read more

The fruit and vegetable department of the new Lidl store opened today in Milan, at Viale Giovanni Da Cermenate 61, follows the format launched over a year ago in Italy, which has also served as a model for fruit and vegetable departments abroad. read more

The ninth edition of Lemons for Research, the project of the Umberto Veronesi Foundation ETS realized exclusively with the Benefit Corporation Citrus l'Orto Italiano, has kicked off. This year it was sponsored by the Ministry of Agriculture, Food Sovereignty and Forests. read more

A new image is being given to Colle d'Oro, a historic Sicilian company specialized in zucchini and a partner of modern Italian and foreign distribution, which is renewing its logo, packaging, and website. "A renewal that goes hand in hand with the ongoing generational change, at various levels, within the company. read more

The seedless snacking pepper Angello has a new partner, Coop Sole (Mediterranean Group-Gruppo Apofruit), which will be responsible for production in Campania of the premium variety developed by Syngenta Vegetable Seeds and marketed under the brand Solarelli. The goal is to expand the market for this variety. read more

Battaglio acquires a 500-hectare farm located in the canton of San Carlos, Costa Rica, one of the most renowned regions for pineapple production. Partnership with the Corrales family. read more

With the end of the Italian common clementine campaign, demand has shifted to Sicilian mandarins. The sale of the Sabrosa strawberry from Basilicata has begun. Demand is low for various productions such as radicchio, zucchinis, tomatoes, eggplants, and lettuces. Prices are plummeting. read more

Since February, the European website of the Cosmic Crisp apple has been completely renewed. It is a virtual space that opens up new horizons of interactivity and engagement, aiming to become a brand community. A disruptive website for the apple category. read more

Since February, the European website of Cosmic Crisp apple has been completely renewed. A virtual space that opens up new horizons of interactivity and engagement, aiming to become a brand community. This disruptive website is changing the game in the apple category. read more

The largest European producers of strawberries and small fruits - in descending order Spain, Italy, France, and Portugal - will request direct dialogue with European institutions to define a common policy for the sector that harmonizes primarily within the EU. read more

Dole Italy continues its commitment to support various sports events in our country. This year, for the fourth consecutive time, the producer will provide its bananas to the athletes running in the half marathon in Naples, the event that will take place on the 23rd. read more

Dulcis is the commercial name of the new variety of kiwi made in Italy, developed by New Plant in collaboration with the University of Udine and the University of Bologna. Its production and commercial distribution are a worldwide exclusive of Dulcis Kiwifruit Company. The company, of which it is part, is read more

The 2023-2024 pear campaign was an exceptional season in terms of prices. Among the last three campaigns, it recorded the highest prices. When analyzing the data related to national volumes, it was also, along with 2021, the poorest year. read more

Time for the first balance sheet for Enjoy Dolce Frutta, the European campaign of Op Armonia that promotes fresh fruit made in the EU, such as strawberries, kiwis, clementines, nectarines, cherries, grapes, and mandarins. The first year has concluded, full of diverse initiatives and aimed at read more