The agricultural cooperative I campi del sole, established in 2016 in the Piana di Sibari, in the province of Cosenza, and active in the production of citrus fruits, peaches, and apricots, has embraced the project of the Turin-based start-up Lai-Bds Sigillo Digitale, fully tracking in blockchain. read more

In general, dried fruit consumption is increasing in Italy, as there is a shift towards healthier eating habits. Many retailers have adjusted to these changes by emphasizing the presence of these products within their stores. read more

First batches of blond oranges from the Washington Navel variety are replacing Navelina oranges. Decreasing production phase of Calabrian clementines. Good demand for the yellow kiwi variety and a slight interest in the new red variety. Increasing demand for cabbage. read more

In the words of Salvo Garipoli, director of SG Marketing, a summary of the two-day Marca Fresh event, the area at Marca 2025 dedicated to the meeting between fruit and vegetable companies and production, which saw the participation of over 50 companies, a number that has grown compared to the past. read more

The Alegrasi Group is presented at Marca 25 with an expanded exhibition space and a relaunch project for Valfrutta's Cornelio pepper. read more

Romagnoli F.lli, who in 2024 developed new agreements in the fruit and vegetable sector, presented at Marca 25 with the new line called Vita Armonia Gourmet, featuring new cultivars resulting from genetic innovation. Monique, the latest addition, has yellow skin and firm, intense yellow flesh. read more

The initiative by Citrus l'Orto Italiano to support research and the Umberto Veronesi Foundation is back. The activity "Broccoli for research," initially planned for November 2024, has been postponed due to limited product availability and is currently taking place. read more

In the latest issue of Marca Fresh, we meet Ernesto Fornari, general manager of Apofruit, who presents us with the news, starting with the Dulcis kiwi, which is being showcased at the fair. "We are not a single-product company and have researched club varieties throughout the fruit and vegetable supply chain. The Dulcis kiwi is gaining popularity." read more

The data on the fruit and vegetable market reported at Marca Fresh 2025 by SG Marketing during the conference "Fruits and Vegetables between experience and sustainability" organized by the Women in Retail Association show substantial stability. "The pie has remained the same," said. read more

Syngenta Vegetable Seeds is fully entering the elongated tomato market, specifically the San Marzano type, with Baroncino, a variety developed specifically to meet the needs of the Campania region through close collaboration with local experts and producers. This is a new development. read more

How to increase fruit and vegetable sales in light of stagnant consumption? During the first day of Marca Fresh, four retail managers discussed strategies to be implemented in a roundtable moderated by Salvo Garipoli, director of Sgmarketing. The overall picture Salvo read more

Maria Luisa Cinquerrui, sole director of Smartisland Group, is the winner of the 2025 Danila Bragantini Award, the innovation Oscar promoted for the seventh consecutive year by the National Association of Women in the Fruit and Vegetable Sector. The founder of the startup has been awarded. read more

Starting from January 14th, the Cosmic Crisp apple, a Voge Vip apple with a celestial taste, is once again available in European markets, bringing with it a multi-channel advertising campaign. Volumes have increased to 21,000 tons. read more

Romagnoli F.lli, which in 2024 developed new agreements in the private label sector with large-scale retail distribution, will be present at Marca Fresh 2025 (pavilion 29, stand B75) to showcase the latest innovations. Among these is the new variety of potatoes Monique, which will make its official debut in the first range Vita-Armonia Gourmet. read more

87% of consumers in 5 major European countries (Italy, France, Germany, Spain, Netherlands) are in favor of eliminating taxes on fruits and vegetables to make their consumption easier, considering the positive preventive effects on health. This is one of the key points that emerges. read more

Full production for Tarocco oranges, the sale of late Sicilian tangerines has started, while the campaign for clementines is nearing its end. There is a strong demand for lettuce, with a good level also for turnip tops; artichokes, however, are below par. read more

The winter campaign of Tango Fruit, the premium seedless mandarin resulting from the exclusive partnership between Spreafico and the brand itself, is back. Starting in January and running until May, it will feature the first significant Italian production, complemented by that from Spain. Communication on this topic is imminent. read more

The Green Deal is imposing increasing responsibilities on the supply chain in terms of environmental sustainability. Moreover, it is up to large companies to publish reports that tell, through data, the results on the famous three Pillars. So even the read more

Using football slang, Syngenta Vegetable Seeds has defined the "top-class" team that will lead the Champions Syngenta campaign in the 2024-2025 industrial tomato catalog. Based on their performances, Tolerix becomes "The Rock", Miceno "The read more

At the Fresh Brand booth (12 square meters, pavilion 29, F64), The Great Italian Beauty will also be present, the business network that brings together six historic fruit and vegetable production companies in the national landscape (Odorizzi, Coofrutta, Join Fruit, Op Geofur, Bergonzoni, Frutta, Perusi). read more