Metis, quality and size make up for the 30% drop in fruit and vegetable production #fruitandvegvoices
2025-07-21 00:00
Source:
Freshpointmagazine.it
At the end of June, the new Metis campaign kicked off, featuring premium plums resulting from the natural crossbreeding of different plum and apricot varieties. These products have been on Italian and European shelves for over ten years. Let's catch up with Antonio Zani from the sales office.
Freshpointmagazine.it

Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.
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