Presented in Rome, at the Ice Agency, the 40th edition of Macfrut, scheduled at Rimini Expo Centre from 3 to 5 May. Record numbers: 1100 exhibitors, +35% of exhibition areas (and +20% compared to 2019, with two more pavilions), +50% of foreign exhibitors (30% of the total), two
read more

Bonduellerivoluates the world of the fourth range and launches the new Protein Salad line, legume and vegetable salads that naturally contain protein. In 2023 the consumption of legumes will grow by 27%. read more

The asparagus harvest has started in Apulia and Sardinia, as well as Campania: high volumes have led to a fall in prices. Demand for artichokes increased, with positive effects on quotations. Strawberry prices rose sharply. Sicilian pepper production did not
read more

Barbera International bets on the quality ripe melon. In the group's objectives it will become one of the strong references, together with oranges, table grapes and prickly pears. Alessandro Barbera, the general manager, tells us about the product that has just hit the shelves and future strategies.
read more

Great response forFruit Attraction 2023: for the 15th edition, scheduled from 3 to 5 October in Madrid, 1800 exhibitors and 90 thousand professionals from 135 countries are expected to participate. Eight pavilions and six exhibition areas, focus on lettuce read more

Sustainability and seasonality are among the drivers of the Poli Group, which realises these assets through consumer-friendly choices and category initiatives, side by side with producers. read more

Until the end of April, yello, the deep yellow, crisp apple with an exotic aroma and hints of pineapple and banana, can be found on the markets. From Japan to South Tyrol thanks to Vog and Vip read more

On Saturday 15 and Sunday 16 April, the Umberto Veronesi Foundation returns to Italy's main squares with the sixth edition of Tomatoes for Research. Good for you, good for the environment. The proceeds of the fundraiser will finance cures for acute myeloid leukaemia, a rare tumour
read more

After a dry winter, polar air has brought frost and hailstorms to Central and Southern Italy, which threaten to have further blows throughout Holy Week. And the damage is being counted. Crops affected and damage estimate read more

In all Decò and SuperConveniente points of sale in Sicily and in the province of Reggio Calabria, Sicilian lemons for prevention will be available from 11 to 20 April 2023, on sale in 750 g nets at the price of 1.60 euro, the proceeds of which will go to support
read more

The market for edible flowers is growing, and not only in view of Easter. Insalata dell'Orto, which is the leading European producer and has dedicated a specific brand, Metti un Fiore (Put a Flower), to these references, registers an annual growth of 15% on its dedicated online shop. Sixteen different
read more

A satisfying end to the season for Jingoldas harvesting has begun in the Southern Hemisphere. Production development plans allowed for a 40 per cent increase in quantities in 2022-23 to cope with demand exceeding supply. "We have achieved the target
read more

In selected sales outlets of the Poli Group, operating with the Poli and Orvea brands in the Nielsen 2 area, initiatives have been set up to promote Pinova della Val Venosta, the apple from integrated and organic farming. Tastings in the stores read more

The Green Line launches a large assortment of summer novelties under the DimmidiSì brand name in the name of naturalness, taste and health innovation. The Fresh Dishes line focuses on the positive rice trend The new Pink Tonic read more

The strong cut that the EU, with the Green Deal, demands of Italy by 2030 in the use of herbicides stimulates conversions to organic farming and mechanisation in the field as alternatives to synthetic agrochemicals. The offer of Oliver Agro, based in Salizzole, goes in this direction.
read more

The Roman artichoke campaign is in full swing, but demand is struggling to take off despite the approaching Easter festivities. Agretti production is in full swing. Asparagus prices are rising due to a lack of product. Strawberry prices, on the other hand, are plummeting due to
read more

Leni's Doypack, the practical packaging designed for the children's target group, which contains only apples from Trentino-Alto Adige, with no added sugar, is a success. A convenience and health snack proposal read more

For the second consecutive year Wonderfuls will be the official Pistachio of the Giro d'Italia, which will start in Abruzzo on 6 May, arriving in Rome on 28 May. A classic and digital adv campaign will be launched read more

Agriculture in the sandy soils of the Ferrara region is already a long-established reality and may soon become a real district with an umbrella brand. read more

Tigullio is back in communication on the main TV and digital channels to announce the 100% sustainable nature of the basil used for its pestos alla genovese. Traceability on harvesting and processing methods and protection of biodiversity read more