Vip Val Venosta: how we produce up to 18 apple varieties
"An organisation that has continued to grow steadily, prioritising innovation and always keeping the focus on the consumer". This is how Martin Pinzger, general manager of the Vip-Association of Fruit and Vegetable Cooperatives in the Vinschgau Valley, explains the successful marketing and production strategy of the important South Tyrolean fruit association
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Fresh Point Magazine is a magazine aimed at professionals in the fruit and vegetable market. It covers topics related to market flows, from field to retail trade, examines market expectations and promotes its development from a Mediterranean perspective, but also taking into account markets and products from other countries.
The magazine is available in two languages: English and Italian. The digital edition, Fresh Point Digital Magazine, is an innovative version of the printed magazine that covers topics such as innovation, promotion, logistics, and packaging.