Cross merchandising to enhance wine and chestnuts in fruit and vegetables
Chestnuts are the seasonal product par excellence. We use them during a limited period of the year, they lend themselves to numerous uses in cooking and characterise this period, making it distinctive. In the South in particular, it is customary to find roasted chestnuts in various corners of the city. Retailers have also dedicated ad hoc assortments and displays to chestnuts to enhance the
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