The digital advertising campaign dedicated to the PGI (Protected Geographical Indication) Sicilian Lemon will be active until January 5, 2025. The color yellow will illuminate the maxi-led screens at Milan Central Station, Rome Termini, and Rome Tiburtina. Promoted by the Consortium for the Protection of PGI Sicilian Lemon, it is co-financed. read more

There is a massive presence of clementines in the markets, which are overshadowing the demand for mandarins; as for oranges, the demand is shifting towards the Tarocco variety. There is also a growing commercialization of some traditional Christmas products, such as pineapples, puntarelle, and dried lentils. read more

A new format to better showcase organic fruits and vegetables in retail stores. And a new approach to communicate organic products to the public, especially targeting those consumer groups that still engage too little with organic produce. Presenting this innovative formula are... read more

Very satisfactory numbers for the summer fruit liquidation of Apofruit, stone fruits (cherries, apricots, peaches, nectarines, and plums), pears, potatoes, onions, and seasonal vegetables, communicated to the members in four different meetings, held in Cerignola, Scanzano Jonico, Aprilia, and Vignola. read more

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Stable volumes and a 2% value growth, with a slight inflationary effect still present. These are the data from the Market Observatory of Cso Italy on fruit and vegetable consumption in the first eight months of 2024. Nectarines showed a double-digit performance, with a growth of +12%. read more

New labels for soups, purees, and velvety products for further protection of product safety and consumers. This seems to be the mandatory direction indicated by the note from the general directorate for hygiene and food safety and nutrition (Dgsan) of the Ministry of Health. read more

The renewed eating habits of consumers are strengthening departments such as produce, and in particular categories like dried fruits, which fall into this trend and seem to have shown an interesting growth trend in recent years. This sector has indeed gained ground. read more

Exotic fruit is playing an increasingly important role in Italian food habits. Dole Italia suggests bringing newness, creativity, freshness, and color to Christmas dishes with products like mango, avocado, and papaya. A perfect blend of tradition and innovation. Dole is leading the way. read more

The first commercial campaign of the Emiliano Apennine Chestnut-Mountain Flavor has started, the result of a supply chain project and aggregation between consortiums: there is a great availability of product (+65% compared to 2023). A brand that brings together three consortiums, led by Fabio Ferrari (Coop Italia). read more

Strong presence in the clementine markets, mainly sourced from Calabria. Decreased demand for blond oranges, Navelina cultivar, with a shift in interest towards red-fleshed varieties. The campaign for Sicilian Avana mandarins started early. Frosts and bad weather have... read more

Engage with the followers of your community and participate in podcasts. The Ambrosia apple is changing digital communication and social media. A success story from Rivoira and Vip. read more

The communication of the envy apple continues to surpass the standards of the fruit and vegetable sector, embracing those of luxury and fashion. It will be the first apple to walk the runway during Milan Fashion Week. The accessory will be designed by students of Product and Visual Design courses. read more

Fourth range and evolved fourth range, fruit snacks and fermented functional foods, fresh-like juices and snacks made from vegetable scraps and by-products. There is great curiosity for the novelty of The Healthy Food Show, the experiential arena of foods for health and well-being, which will debut at. read more

Last year, apples from Val Venosta were displayed in 74 Famila and Emisfero stores. The collaboration between Vip and Unicomm (Selex) has been renewed this year with new activities planned. Once again, the apples were featured in the retail outlets. read more

Accelerate the export of fruit and vegetables. In the first nine months of 2024, data from Istat processed by Fruitimprese show an increase of 8.9% in volume (2,790,628 tons) and 5.7% in value (over 4.2 billion euros) compared to the same period of the previous year. A trend that is estimated to continue. read more

It is a rather long story that has seen Bimi, the promising baby broccoli developed in the 1990s in Japan by Sakata Seed Company, trying to enter the Italian market. Just by scrolling through our archives, we can discover that they tried in Maremma in 2017. read more

New Zealand kiwi producers Zespri have approved the expansion of Zespri Global Supply (ZGS), agreeing to allocate a maximum of 420 additional hectares of SunGold per year for six years in Italy, France, Japan, South Korea, and Greece. The allocation and... read more

An agreement has been signed between Melinda Lab, a business unit of the Consortium dedicated to developing 100% natural processed fruit-based products, and New Factor. The company in Cerasolo (Rimini) has been tasked with marketing them in the vending machine segment, a channel that is making a comeback. read more

The clementine campaign continues with a certain stability and regularity. Most of the oranges are still of the blonde pulp variety, but the interest is in the Tarocco variety, which is not yet available in high quantities and with medium-small sizes. The artichoke market is lively with prices. read more