Preserving the quality of apples after harvest is a crucial challenge for the fruit and vegetable sector. During the storage and transportation of apples, maintaining crispness, flavor, and freshness is essential to ensure consumer satisfaction and reduce food waste. read more

The new commercial season for Jingold has started. It is in line with the best performances of recent years, with the distribution of sizes remaining stable compared to the previous campaign. There is an increase in volumes for both yellow and red flesh varieties. Yellow kiwi. read more

With a tripled production estimated at around 1,800 tons from approximately 360 cultivated hectares, Dulcis inaugurates the new commercial season with a significant growth compared to the previous year. Calabria is a new strategic cultivation area, with the first test supplies being sent abroad. read more

New ideas for tasting California Prunes thanks to the meeting with the world of mixology and chocolate art. The project comes from the collaboration between Stefano Collomb, master chocolatier for the California Prune Board in Italy, and Benjamin Cavagna, bar manager of... read more

The trend of decreasing loose produce continues in the fruit and vegetable sector, while packaged products are on the rise, a purchasing method that has been favored by the pandemic. This trend is confirmed by a YouGov study. The situation for fruit and vegetables: packaged products are increasing. read more

The modern distribution will introduce the Rojo Brillante variety of firm-fleshed persimmons, marketed under the premium brand of Agribologna This I did. They will be available until early December. Varietal innovation, quality, and sustainability. The production is of. read more

Madama Oliva's selection of first fresh olives is back on the market, the result of the 2025-26 harvest. A seasonal delicacy, a product for the more label-conscious consumer, available at Italian supermarkets' fruit and vegetable counters from the end of October onwards. read more

From the end of October, the Envy apple is back on the shelves, ready for a new communication campaign based on its strong connection with the world of fashion. Once again, it will be a star at Milan Fashion Week, walking down the runway. read more

The campaigns for leeks and radicchio from the Veneto region are gaining momentum. With the push of Halloween, pumpkin is the undisputed star of the week. The still warm weather is slowing down the demand for different products such as chestnuts and clementines. Prices are also up by as much as 10% compared to last year for these. read more

After the success of Fragola Matera, from Basilicata comes Kiwy Matera, the yellow kiwi of the Top Gold variety, cultivated using sustainable agricultural techniques by Nicofruit, a brand of the Frutthera Growers producers' organization. Harvested at perfect ripeness, produced with. read more

The merger of Fruit Modena Group into Agrintesa became a reality: during the extraordinary assembly on October 24, in the presence of the Emilia-Romagna Agriculture Assessor Alessio Mammi, one of the most significant cooperative aggregation operations in the fruit and vegetable sector was approved. read more

It is said that the demand for gold increases particularly in times of crisis, as is fitting for safe-haven assets. But there is a "gold" that transcends global economic conditions, an "autumn gold" that goes by the name of persimmon: not just a fruit in the land of Romagna, but a deeply significant element. read more

Vip - Association of fruit and vegetable cooperatives in Val Venosta confirms the vitality of the organic sector: for the 2025 season, it expects a 10% increase in harvest volumes compared to the previous year, reaching for the first time over 50,000 tons of apples. read more

From success in national markets to international ones: in 2025, the production of Leonforte Igp Peaches has increased, and demand has exceeded supply. There are also exports to Germany and Spain. President Di Stefano. read more

The Mantovano IGP melon stored a satisfying production season which was enhanced by the success of the first symposium. Despite a climate marked by frequent temperature fluctuations and irregular rainfall, the production maintained high quality standards, with an increase of. read more

The main Italian wholesale markets generate over 11 billion euros in turnover and involve more than 26,000 employees in 22 facilities located throughout the country. Approximately 80% of the estimated turnover is concentrated in the fruit and vegetable sector. read more

Kanzi was the protagonist at the Deejay Ten in Milan, the running event organized by Radio Deejay that animated the heart of the city on Saturday, October 12th, with a renewed stand, engaging activities, and a creative concept entirely dedicated to energy. read more

The clementine season has started, with the first arrivals of the Italian product. The new artichoke campaign is also underway. The sale of apples is going well: the Golden variety is in high demand, as well as the first batches of Annurca apples. Pumpkins remain popular, especially the ornamental variety for the holiday season. read more

The Italian kiwi supply chain, a national excellence brought to its knees by the "die-off", is looking to space to save the crops. In Rome, in the presence of Italian and New Zealand institutional representatives, including the Minister of Agriculture Francesco Lollobrigida. read more

The Macfrut team is reinforced with the appointment of Paolo Borgio as the Event Manager of the Fair. "I enthusiastically accept this new challenge," says Paolo Borgio. "Our goal is to make Macfrut an increasingly strong global hub for fruits and vegetables, expanding networking opportunities and..." read more