From the experience and passion for apples of the Belfiore Fruit and Vegetable Consortium, in the province of Verona, the Cento per Cento juice line is born: nine flavors, seven with only one fruit variety. read more

In line with the commitment, repeatedly declared, to enhance the excellence of the territory, Lidl includes in the fruit and vegetable department of its stores the avocado grown on the slopes of Mount Etna, bearing the quality seal Signed By Italian Farmers. read more

Direct storytelling, real-time experiences, and active and direct involvement of the farmers who are the protagonists of the Apple Paradise. A new communication approach by Vip. The producers share their stories through Farmer Life. Social media sharing becomes strategic. read more

The tour of presentations for Macfrut 2025 was concluded with the mission to Sao Paulo in Brazil. The presentations covered the main countries of fruit and vegetable production in the world. In 2024, Brazil imported over 100,000 tons of apples from our country. There is a significant presence in large-scale retail distribution. read more

Kanzi is increasingly positioned towards the young and dynamic consumer target. In March, the collaboration between the energy apple and Buddyfit, the app for maintaining physical and mental fitness, with social content developed by trainers, entered full swing. The Energy Contest Ai Kanzi has returned. read more

82 fruit and vegetable companies "are coming together" around the idea that in Italy there is a need for a change in the trade show proposal for the sector: a fair that can go beyond the business to business (B2B) formula to also open up to the consumer world (B2B2C). read more

Orsero strengthens its position in the Canarian banana supply chain thanks to an agreement signed between Hermanos Fernández Lopez ("Fernández") - a Spanish company within the Group and the second national operator in terms of turnover in the distribution of fresh fruit and vegetable products - and the. read more

It is a crucial moment that the fruit and vegetable sector is currently going through, both at national and European level. It is a moment marked by epochal challenges where the stakes are no longer just a negative economic situation or a losing year, but the very survival of a sector. read more

The strawberry campaign continues, characterized by high quality and abundant production. The Sabrosa branded Candonga and the Inspire branded Matera are in high demand. Asparagus also has good production and quality, while broad beans are currently in full swing. Sicilian lemons are selling reasonably well. read more

Joya Europe kicks off the 2024-2025 season with a record marketable volume of 20,000 tons of apples, a 17% increase compared to the previous season. In Italy, the results of the last two seasons have shown a positive sales trend: for the new season, the goal is to. read more

Starting from March 31st, the iSuccosi guaranteed juiciness oranges will be the protagonists of a new radio campaign on the main broadcasters of Triveneto region, both live and streaming. The mascot Joy will also animate the fairs where the radio spots will be broadcasted. read more

The first year of LemOn has concluded, the project aimed at promoting the Protected Geographical Indication (PGI) Sicilian Lemon, co-financed by the Consortium for Protection and the European Union. The numbers are impressive, with 102 million consumers reached in the target countries of Italy, Poland, and Romania. read more

The Sipo price list expansions continue. After the recent launch of the colorful Sipomodoro cherry tomatoes, it is now the fresh vegetable pestos that are expanding the range, with the introduction of two new varieties, the cherry tomato pesto and the cauliflower floret pesto. This range now includes 8 varieties. read more

Melinda supports the activities of Lilt, the Italian League for the Fight against Cancer. For some weeks, the Consortium has been engaged in providing complimentary supplies of its Renetta apples, one of the three PDO varieties from Val di Non, to accompany the activities organized by the organization. read more

In the last three marketing seasons, potatoes have experienced two seasons with prices higher than average, both for Italian and other European producing countries. In the past, every 5-8 years or so, there could be a season characterized by read more

In the last three marketing seasons, potatoes have experienced 2 seasons with prices above average, both for Italian and other European producing countries. In the past, every 5-8 years or so, there could be a season characterized by read more

Decrease in demand for strawberries after the beginning of March festivities. Asparagus still not very consistent, as well as broccoli and zucchini. First arrivals of new Italian potatoes. Conclusion of the campaign for Emilian pears and Tarocco and Navelina oranges is approaching. read more

Zespri is expecting an important season in terms of volumes and yields for growers. The CEO, Jason Te Brake, estimates a total of over 205 million trays, equivalent to 738,000 tonnes. "Our first charter ships have departed successfully, with improvements also in sizes. read more

In a difficult context, amidst armed conflicts and geopolitical tensions, rising logistics costs, with the risk of a dangerous increase in protectionist barriers, fresh fruit and vegetables set a record for Italian exports in 2024, surpassing read more

On the occasion of World Water Day, celebrated every March 22nd, the potato supply chain emphasizes the fundamental role for water conservation. So much so that the European Union has decided to promote it through the Potatoes Forever! project, which aims to inform the final consumer about. read more