How to increase fruit and vegetable sales in light of stagnant consumption? During the first day of Marca Fresh, four retail managers discussed strategies to be implemented in a roundtable moderated by Salvo Garipoli, director of Sgmarketing. The overall picture Salvo read more

Maria Luisa Cinquerrui, sole director of Smartisland Group, is the winner of the 2025 Danila Bragantini Award, the innovation Oscar promoted for the seventh consecutive year by the National Association of Women in the Fruit and Vegetable Sector. The founder of the startup has been awarded. read more

Starting from January 14th, the Cosmic Crisp apple, a Voge Vip apple with a celestial taste, is once again available in European markets, bringing with it a multi-channel advertising campaign. Volumes have increased to 21,000 tons. read more

Romagnoli F.lli, which in 2024 developed new agreements in the private label sector with large-scale retail distribution, will be present at Marca Fresh 2025 (pavilion 29, stand B75) to showcase the latest innovations. Among these is the new variety of potatoes Monique, which will make its official debut in the first range Vita-Armonia Gourmet. read more

87% of consumers in 5 major European countries (Italy, France, Germany, Spain, Netherlands) are in favor of eliminating taxes on fruits and vegetables to make their consumption easier, considering the positive preventive effects on health. This is one of the key points that emerges. read more

Full production for Tarocco oranges, the sale of late Sicilian tangerines has started, while the campaign for clementines is nearing its end. There is a strong demand for lettuce, with a good level also for turnip tops; artichokes, however, are below par. read more

The winter campaign of Tango Fruit, the premium seedless mandarin resulting from the exclusive partnership between Spreafico and the brand itself, is back. Starting in January and running until May, it will feature the first significant Italian production, complemented by that from Spain. Communication on this topic is imminent. read more

The Green Deal is imposing increasing responsibilities on the supply chain in terms of environmental sustainability. Moreover, it is up to large companies to publish reports that tell, through data, the results on the famous three Pillars. So even the read more

Using football slang, Syngenta Vegetable Seeds has defined the "top-class" team that will lead the Champions Syngenta campaign in the 2024-2025 industrial tomato catalog. Based on their performances, Tolerix becomes "The Rock", Miceno "The read more

At the Fresh Brand booth (12 square meters, pavilion 29, F64), The Great Italian Beauty will also be present, the business network that brings together six historic fruit and vegetable production companies in the national landscape (Odorizzi, Coofrutta, Join Fruit, Op Geofur, Bergonzoni, Frutta, Perusi). read more

A visual language designed to capture children's imagination. The new commercial for Rosaria oranges is aimed directly at the little ones, thanks to a Pixar-style animation. An orange that provides energy like spinach does for Popeye. read more

At Fruit Logistica (Hall 2.1, Booth C-13), Provisur, a manufacturer of food processing equipment based in Chicago, Illinois, will be showcasing a range of machines for making fruit purees and juices. The models on display at the fair include the Provisur Barracuda. read more

A striking graphic, which almost seems to evoke the surreal painting of Magritte or a certain fantasy style, characterizes the new key visual of Vip apples for 2025, celebrating the collaboration with its associated producers. "The magical character of the Apple Paradise is..." read more

La Pera Opera, a consortium that brings together about a thousand pear growers and 3,500 hectares of orchards in Emilia-Romagna, is launching a contest with high-tech prizes to boost sales in the Italian retail sector. How does the contest work? read more

The panel of experts has selected, from nearly 70 applications, the five innovations for the final stage of the Fruit Logistica Award (Flia) and the Flia Technology. "Now it's up to the industry audience," explains Kai Mangelberger, director of Fruit Logistica. All finalists will be presented at Fruit. read more

The marketing of the new crop of Sicilian Igp Blood Oranges officially began on December 27th. A delegation of producers, led by the president of the Consortium for Protection, Gerardo Diana, symbolically carried out an excursion on the last December 30th. read more

The campaign of clementines from Southern Italy is coming to an end and the marketing of late mandarins is starting. The orange market is transitioning to the Tarocco variety. It is high season for white cauliflowers. There is an increase in demand for Italian fennel and leeks, while the demand for read more

The Danila Bragantini Award, the innovation Oscar promoted for the seventh consecutive year by the National Association of Women in the Fruit and Vegetable Sector, is entering its final phase, aiming to give voice to female entrepreneurship in the industry. The 2025 award is dedicated to change. read more

The use of Fairtrade certification should become the reference for global banana imports if we want to maintain a sustainable supply chain with fair prices. This is supported by José Antonio Hidalgo, executive director, in an interview with America Economia. read more

Until January 5, 2025, the digital advertising campaign dedicated to the Protected Geographical Indication (PGI) Sicilian Lemon will be active. Yellow will illuminate the maxi-LED screens at Milan Centrale, Rome Termini, and Rome Tiburtina train stations. Promoted by the Consortium for the Protection of PGI Sicilian Lemon, it is co-financed. read more