Agricola Don Camillo is planning a countryside point of sale campaign to promote the melon category.
2025-06-23 00:00
Agricola Don Camillo is launching a national consumer communication project dedicated to the melon category. Throughout the summer, a valorization program will be active, including the installation of signage at the point of sale and the organization of events.
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The Etna DOP prickly pear is getting ready to enter the fruit and vegetable supply chains thanks to the farmers of the O.P. La Deliziosa. Starting from August, in fact, the producer organization that has been specialized in the production of local excellences with the IGP and DOP labels for over 35 years, will distribute to...
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It has a distinctive appearance: it is pointed and has smooth and softer skin. The Sweet Palermo pepper is grown by selected producers and owes its name to the pronounced sweetness it has compared to the traditional pepper. But it is less known. For this reason, it has been at the center of
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Dao Conad: the new tech innovations in the fruit and vegetable department of the Trento store #Freshdepartment
2025-06-23 00:00
From observing foreign stores, some considerations and related choices of Dao Conad have emerged, which, in synergy with Retail Hub, have been tested in the Conad store in Trento. Many of the innovations specifically concern the fruit and vegetable department, which is one of the key sections.
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At Fruit Attraction 2025, the exhibition area will increase by 5%.
2025-06-20 00:00
Numbers on the rise for Fruit Attraction 2025, according to the data from the organizing committee. The 17th edition, organized by Ifema Madrid and Fepex, will be held at the fairground from Tuesday, September 30 to Thursday, October 2 (from 9:30 am to 7:00 pm and until 4:00 pm on the last
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Tango Fruit, a summer communication campaign in retail points.
2025-06-19 00:00
The campaign for Tango Fruit continues, the premium seedless mandarin, thanks to production in South Africa, active from June to October. For the summer, it will be supported by a communication plan, promoted by Spreafico Francesco & F.lli, exclusive partner of Tango Fruit for the market.
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Planted.steak, in which the first fermented vegetable "steak"
2025-06-19 00:00
The plant-based trend takes another step forward. It arrives in the Italian market, produced by the Swiss food-tech company Planted, Planted.steak is the first plant-based steak made through fermentation, a technique that allows for a taste and texture similar to meat.
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The Corda Campus in Hasselt, Belgium, will host the last edition of the International Pear Congress, Interpera, on June 25 and 26. Organized by Arefhl and Vbt, the annual event brings together international players in the industry. According to Luc Vanoirbeek, Secretary General of Vbt.
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Sicilian Red Orange PGI focuses on innovation.
2025-06-18 00:00
With the final conference held at the Oliveri Farm Estate in Motta Sant'Anastasia (Ct), the NovArancia project - technological innovations for enhancement and traceability - has been completed. The Consortium for the Protection of Sicilian Red Oranges IGP was among the main promoters.
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Chiquita, a disruptive campaign to celebrate bananas as a snack.
2025-06-16 00:00
Chiquita launches the multichannel campaign Likely the Best Snack Ever, an invitation to rediscover the banana as the perfect snack for any occasion. Also launching a special collection of 11 limited edition stickers Playful messages with lightness.
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Price trend of fruits and vegetables in Italy as of June 16th.
2025-06-16 00:00
The collection of plums has begun, with the red variety and Spring Smile. The apricot campaign is in full swing, with the first batches of the Pellecchiella cultivar. There is a strong demand for watermelons, now in full production. Prices of peaches and nectarines continue to decline.
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Ekom: the program for the development of mdd in the fruit and vegetable sector. #Repartofresh
2025-06-16 00:00
In a previous article, which you can read by clicking on this link, we announced the launch of the first private label line for the Ekom discount store chain of the Sogegross Group (Agorà). The KOME brand was introduced with 22 initial references of fresh-cut produce, including salads.
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Nirosa 1, where premium apricots branded This I did myself
2025-06-13 00:00
Developing premium, local products that can address climate challenges, enhance resistance to certain diseases, and ensure a unique taste experience. With these goals in mind, the Mas.Pes project was born. It is a collaboration between Agribologna, Ri.Nova, University of Bologna, and...
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Vog Products, innovative products for foodservice and pl
2025-06-12 00:00
An apple mousse with apple chunks. An innovative and versatile product, ideal both as a high-quality base and as an ingredient for further transformations in the food and beverage industry. It is one of the latest proposals by Vog Products for the foodservice sector.
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The 2025 campaign of Romagna Igp Peach and Nectarine has started.
2025-06-11 00:00
Today, June 11th, marks the beginning of the 2025 campaign for Romagna Igp Peach and Nectarine. The new season starts on a positive note, with a recovery in consumption and fruits that fully meet the production specifications. The approved varieties are distributed according to a schedule.
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New partnership between Voge Warner Bros Discovery Global Consumer Products in conjunction with the highly anticipated release of the Dc Studios' Superman movie in theaters and Imax cinemas internationally starting from July 9, 2025. Giga apples will be featured in an engaging way.
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Todis' fruit and vegetable department is engaged in contests and projects within the #Repartofresh category.
2025-06-10 00:00
Convenience, effective communication, focus on certain products, and comprehensive consumer information. These are the assets on which Todis (Iges srl-Pac 2000A Conad) develops its fruit and vegetable department, which plays a central role in its stores. In several articles, we have told you about some.
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Price trend of fruits and vegetables in Italy as of June 9th.
2025-06-10 00:00
Prices always high for cherries: the Ferrovia della Puglia cultivar and the first Italian Durone cherries have entered the market. The new campaign for Sicilian table grapes has started early, with the Vittoria and Black Magic varieties. There is a growing demand for watermelons. The sale of melons has also begun.
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Vip strengthens collaboration with EcorNaturaSì.
2025-06-10 00:00
Vipra strengthens collaboration with EcorNaturaSì. An alliance that has brought new varieties of organic apples to the sales points, enhanced by activities such as tastings and informative materials. "Today, more than ever, the sales point is crucial. We must act there to make our presence visible."
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Halaesa: "We want to become the first European producer of avocados" #fruitandvegetablevoices
2025-06-09 00:00
"Our goal? To reach 500 hectares by 2030, establishing ourselves as one of the leading European companies in the production of organic avocados. A milestone that we intend to achieve through regenerative farming practices - based on soil respect - and"
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