This year, over 30 exhibitors have joined the Italy Collective, coordinated by CSO Italy in collaboration with Fruitimprese, on the occasion of the 2026 edition of Fruit Logistica in Berlin from February 4th to 6th. read more

2025 has been a favorable year for fruits and vegetables in large-scale retail, as we had written at the end of the year (click here to learn more), and this is confirmed by the latest data available up to week 52. The overall picture is positive, but - as often happens in a department... read more

The ready-to-cook vegetables are experiencing a significant growth phase. The market is proving receptive, and consumers are looking for plant-based solutions that combine quality and quick preparation. In this context, L’Insalata dell’Orto is expanding its range with ready-to-eat misSalad options. read more

Every year in January, Tango Fruit returns as a protagonist in Italian stores, confirming itself as a high-end product within the citrus category. Its profile remains unmistakable: natural sweetness, complete absence of seeds, ease of consumption, and attention to sustainability. read more

The Treviso Mushroom Consortium closed 2025 with a historic result: for the first time, exceeding the threshold of 50 million euros in turnover. This achievement confirms the solidity of the OP's organizational model and its ability to capture an evolving market, characterized by. read more

A niche vegetable with great potential, the kohlrabi was the focus of a two-day event of discussion and innovation in Sabaudia, organized by Rijk Zwaan Italy. read more

Natura Nuova from Bagnacavallo (RA) renews its commitment to the European campaign "Zero Waste" in 2026, promoted by Last Minute Market. The company will participate in the official event scheduled for February 3rd in Rome for the launch of the National Day for Waste Prevention. read more

Key moment of success and recognition for Tribelli® Seedless. After being nominated for the Innovation Hub Awards at Fruit Attraction, the tasty seedless mini bell peppers received the Superior Taste award, as well as a nomination for the prestigious FLIA (Fruit Logistica Innovation Award). read more

If the fruit and vegetable sector really wants to evolve, it must first undergo a shift in mindset: putting brands in a position to become the driving force of the department, as is the case in the Packaged Consumer Goods sector. Quality remains the non-negotiable foundation, but it is the packaging that transforms it into. read more

From February 10th to 12th, 2026, Syngenta Vegetable Seeds will open the doors of the Finca La Puebla research station located in Murcia, Spain to growers, technicians, and operators in the vegetable sector to shape the future of leafy and brassica crop cultivation together. During the three days... read more

Peru is preparing for a record-breaking avocado season, with production estimated to increase by up to 20%, as reported by the ProHass Association (Peruvian Association of Producers and Exporters) and cited by FreshFruitPortal. Europe and the United States remain central for exports, but... read more

The analysis published a few days ago on apples in the national modern Distribution (click here to learn more) has highlighted how, behind the apparent stability of the sector, very different strategies are hidden among the various retailers. In this second part of the study, read more

"The bad weather that has hit Sicily in the last week and the sudden drop in temperatures are having a very clear impact on the markets." These are the words of Eugenio Celeste, co-owner of the company Verde Sud, active in the Vittoria Fruit and Vegetable Market (Ragusa). read more

Increasing the competitiveness of the national nut sector through the enhancement of varieties, also more closely linked to the territory, that promote the quality of fresh and processed productions. These are the main objectives of the VALO.RE. I.N. CA.M.P.O. project. read more

ULMA Packaging will once again be present at Fruit Logistica this year, from February 4th to 6th, 2026. Fruit Logistica is the international reference event for the fruit and vegetable sector, where ULMA Packaging will showcase the latest innovations in sustainable packaging and innovative technologies. Their participation is annual. read more

"The data from the ISMEA AgriMercati report clearly demonstrate that the policies of the Meloni Government are having their intended effects: the strategies implemented to support Italian agriculture are proving to be effective and are yielding tangible results for our Nation." read more

Is it possible to halve the use of copper-based phytosanitary products without compromising their effectiveness in defending organic crops? read more

In the heart of the marketing season 2025/2026, the Kiwi Passion®️ Consortium is taking stock as we enter the final phase of the campaign, which is showing an overall positive trend in an international context that continues to present elements of growth. read more

The United States confirms itself as one of the heavyweights in the global apple industry: the second largest producer in the world after China, with nearly 5 million tons annually (Italy is sixth in production, with about 2.3 million tons), and the third largest exporter in the world, behind China and. read more

The organizational machine of Macfrut, the international trade fair for the fruit and vegetable sector (April 21-23, 2026), is running at full speed. Three months before the event at the Rimini Expo Centre, there is a 28% increase in the exhibition area compared to the same period last year. read more