In the last decade, tomato producers have had to deal with the Tomato Brown Rugose Fruit Virus (ToBRFV). In 2020, resistant varieties made their entry into the market, with Syngenta Vegetable Seeds as a pioneer. However, five years later, how can the... read more

Dole Italia, a leading company in the distribution of high-quality fresh fruits, is excited to announce the start of a new partnership with Pallacanestro Montecatini, a men's basketball team competing in the Serie B Nazionale championship. Starting from this season, Dole will be the Gold Sponsor of the team. read more

Today, the presentation of Gin Tabar with Peach and Nectarine from Romagna IGP, created by Casoni Liquori, took place at the Covered Market in Ravenna, in Piazza Andrea Costa. This initiative represents a significant step in the process of enhancing one of the fruit excellence products. read more

Carby Label, a company specializing in labeling and packaging for fruits and vegetables, will be present from November 27th to 29th in Misterbianco (Catania) at a technical event dedicated to the supply chain: Frutech. This participation is part of a broader growth strategy. read more

Among the agronomic techniques that are gaining space among fruit and vegetable companies, soil solarization is undoubtedly one of the most interesting. It is not a completely new practice, but today - due to the need to reduce chemical inputs and production costs - read more

Vemondo is the most purchased brand of vegan and vegetarian products by Italian families in the Alternative Vegetable Gastronomy sector (Fresh Products) according to data from the NielsenIQ Consumer Panel. A significant achievement for Lidl Italia, which confirms the growing trust of. read more

The Italian potato market is enriched with a new reference that focuses on quality, food safety, and transparency. Coppola Patate, a Campanian company in its third generation, is launching its "Residuo Zero" (Zero Residue) line, now certified with blockchain technology. read more

As the Christmas holidays approach, dried fruit - and more generally the entire dried fruit & vegetable sector - returns to the spotlight on the shelves of grocery stores. As every year, during this period, retailers significantly expand their assortments, often accompanying them read more

"What we see accomplished, in this wonderful valley that I had the privilege to observe from the cable car, is concrete proof that man and the environment are not enemies as some would want us to believe, but are instead friends and even allies. And the farmers" read more

The Sicilian Tarot makes its entrance, but its Milanese debut does not have the triumphant step one might expect. With cautious prices and limited quantities, the typical Sicilian orange faces a cautious start, closely observed by the operators of the fruit and vegetable market. Umberto Musso. read more

Uva Brunetti Seedless presents its own line of high-quality seedless grapes, the result of over ten years of research and innovation that have led to the definition of a sustainable, competitive, and internationally recognized production model. read more

With the general theme "Science for sustainable fruit production", the sessions will highlight new research in the fields of robotics, imaging, and post-harvest technologies that are promoting smarter horticulture. read more

Who said that salad is just a side dish? With Bonduelle, salads become the protagonists of surprising dishes, capable of transforming from fresh and crunchy to warm and comforting, bringing to the table all the pleasure of versatility and sustainability. An invitation to break. read more

On Sunday, November 23, the Milano21 Half Marathon will take place in the heart of the Lombard capital, and Dole Italia, a leader in the production and distribution of premium quality fresh fruit, will be the event's supplier. read more

The future of squash now moves on a dual track: on one hand, the service product, which continues to gain popularity among Italians looking for practical and fast solutions, pushing Gdo to expand assortments, especially in the advanced range. read more

A simple gesture yet a powerful message. An orange for every woman who has found the strength to say enough. read more

Research, field experimentation, and involvement of the supply chain: this is the path indicated by Cora Seeds for the growth of the baby leaf segment destined for the IV range. A journey that also involves the enhancement of the Piana del Sele, a territory now recognized as one of the poles. read more

In Western Europe, Coca-Cola is the brand that best converts its presence on shelves into actual purchases. This is highlighted by the new Brand Traction Score from NielsenIQ (NIQ), an indicator aimed at retail brands to evaluate their conversion effectiveness. read more

Turin has turned orange: DimmidiSì, in collaboration with the agency Armando Testa, chose the Nitto ATP Finals to celebrate the restyling of its range of fresh soups and launch the campaign "Taste Proposals". The brand focused on an integrated strategy that combined. read more

More than a thousand hectares of land cultivated with vegetables and cereals have been flooded in the Gorizia area, in Friuli Venezia Giulia, due to the wave of bad weather that has hit the region, causing floods and landslides. A first assessment of the effects of the torrential rains in the Northeast has been drawn up. read more