After the preview of the new catalog "Nutrition and Plant Stimulation", Fomet delves into solutions for foliar and root application, focusing on the effectiveness of raw materials and the tangible benefits for horticultural crops. read more

The National Fourth Range Union was established yesterday, Tuesday, December 2nd, the Association of Producer Organizations (AOP) that brings together the main players in the bagged salad supply chain, with the aim of revitalizing a sector facing difficulties. read more

Yesterday, in the heart of Milan just a few steps from the Duomo, Pink Lady® presented to the press the new media campaign (to discover the details click here), a sparkling and impactful launch revolving around the slogan "so crunchy, so juicy, and so cool". A statement of intent. read more

The launch of the limited edition Tropical Christmas Mixin marks a new step in Fresco Senso's innovative journey, bringing to the shelves of retailers a product designed to enhance the holidays with a fresh, colorful, and flavorful offering. The two variants capture meticulous attention to detail. read more

Yesterday morning (Tuesday, 2nd December), the Technical Scientific Committee of Macfrut took office at Cesena Fiera, serving as the "voice" of innovation and knowledge in the fruit and vegetable sector, providing authoritative support to the trade show. Comprised of prominent figures from the academic landscape, read more

LaColdiretti Reggio Calabria has formally requested the President of the Chamber of Commerce of Reggio to convene a meeting with the operators of the citrus fruit sector, in light of the difficulties recorded in the current campaign of oranges destined for juicing. read more

The ironic title not only aims to highlight how the eleventh month of the year is among the least brilliant for the consumption of fruit and vegetable products... but also wants to emphasize the attention that large-scale retail distribution reserves for this category in autumn. read more

Yesterday, in the capital of Emilia, "The Perfect Gourmet Fruit" was presented, the new project of the Consortium for the protection of Emilia-Romagna PGI Pear dedicated to the Horeca channel. An initiative that aims to redefine the role of pears in the catering industry, and at the same time, to. read more

Dole Italia confirms its leadership in the fresh fruit market by ensuring the availability of fresh blueberries throughout the year. This result is made possible by a rigorous and strategic import calendar that integrates the best sources and careful management. read more

She has recently left the shelves of Italian large-scale retail and is ready to tell about a very positive season for sales: the premium Metis® plum, exclusively produced in Italy by Granfrutta Zani and Minguzzi, is seeing double-digit growth in its market. read more

The experimental activities of the 2025 of the "Integrated research project for addressing the main critical issues of table grape production 2023-2029" are concluding, co-financed by 12 Producer Organizations (P.O.) members of Italia Ortofrutta - Unione Nazionale. read more

The innovative and impactful communication of Dulcis™, the premium green kiwi with a distinctive flavor born from the collaboration between Newplant, Alegra, Apofruit Italia, and Orogel Fresco, continues. read more

In recent years, thefts in the Italian countryside are no longer a marginal issue, but a growing threat. The most coveted and devastating target for companies are agricultural vehicles. Reports come from all corners of the country, painting a grim picture. read more

Zespri Kiwifruit, a global leader in kiwifruit production and marketing, is launching the new "Zespri&Win" contest, active from December 1, 2025, to February 21, 2026, and aimed at all consumers registered with the Zespri Kiwi Lovers community. The initiative offers various prizes. read more

At the first edition of Il Carrello – Frutta & Verdura, the Retail Atlas, organized by IFN and Agroter with the collaboration of Toluna and NielsenIQ, the spotlight was focused on one of the pillars, often underestimated, of the Italian fruit and vegetable supply chain: the market system. read more

"In the history of the Republic, the Meloni government is the one that has invested the most in agriculture, exceeding 16 billion euros. And we do not intend to stop." read more

Macfrut 2026 was presented in Moldova. This happened at the 11th edition of the Fruit Business Conference, organized by Moldova Fruct, a professional event hosted in Chisinau. An international meeting aimed at fruit importers and exporters in the Eastern European markets, the event had read more

Change at the helm of VOG, Consortium of Fruit and Vegetable Cooperatives of South Tyrol: Harald Weis takes over the presidency of the historic South Tyrolean apple-growing entity, succeeding Georg Kössler who, after 17 years in office dedicated to strengthening the role of the Consortium, has chosen not to run for re-election. read more

Can PDO and PGI really become the engine of the fruit and vegetable sector? Looking at the performance of the PDO Economy, the answer seems positive. The latest Qualivita Report highlights how the overall value has reached 20.7 billion euros, an increase compared to the 16 billion in 2020. read more

In the last live stream dedicated to pumpkins (for more in-depth information click here), we highlighted how the sector was growing, and apparently this trend has also been noticed abroad, as Egypt, according to EastFruit data, continues to push for the export of pumpkins. read more