The first edition of Il Carrello Frutta & Verdura – Retail Atlas found one of its most significant moments in the roundtable discussion dedicated to the strategic themes that are reshaping the fruit and vegetable department. Those engaging in the discussion were not category specialists, but top executives of the... read more

In week 46, both the value and volume sales of Lcc fruit and vegetables decreased by 5%, while the average mixed price remained stable. The decline is significantly more pronounced compared to the previous week, where the trend, although negative, was closer to breaking even. read more

"The Italian Wholesale Markets today generate a turnover of 11 billion euros and handle 7 million tons of fruit and vegetables. We are a network that has undergone profound modernization, also thanks to the PNRR, investing in digitization and new infrastructures. Yet, despite this dynamism..." read more

To meet the growing demand, the organizers of ASIA FRUIT LOGISTICA (AFL) have opened early registrations for exhibitors at the 2026 edition of the leading Asian trade fair dedicated to fresh fruits and vegetables, and available spaces are already filling up. read more

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The first act of "The Fruit and Vegetable Cart - the Retail Atlas" event organized by IFNe, which took place yesterday in Bologna at the Grand Tour Italia conference center, concluded with a highly anticipated moment: the award ceremony for the winners of the dedicated contest. read more

World innovations on avocado and mango, minor fruit species of tropical and subtropical origin, organic nursery gardening, rootstocks and innovation in horticulture, plant patents. These are the themes at the center of Plant Nursery, the exhibition dedicated to innovation in the field. read more

The first edition of Il Carrello Frutta & Verdura - The Retail Atlas, the event organized by IFN and Agroter, started yesterday with a program full of high-quality content, discussions, and networking. Over 120 retail managers, representing more than 70 national chains, participated. read more

Always attentive to consumer needs, after the bi-pack, Frullà now also offers the multi-pack 4x100 grams format: practical, versatile, and ideal for ensuring the whole family has a supply of fruit always at hand. An intelligent, tasty, and sustainable solution. read more

In 2025, confirming last year, the Red Orange of Sicily PGI is in third place for value and production among Italian fruit and vegetable products with a PGI label according to the latest Ismea-Qualivita report (in 2023 it was in fifth place). The certified PGI production is indeed. read more

The autumn-winter season of Italian fruit exports to overseas markets is in full swing. While table grape shipments are almost complete, apples are at their peak and the first kiwis are about to leave Italian warehouses. read more

Italy is one of the world's reference countries for the cultivation of fennel, and also in terms of consumption, this vegetable plays a prominent role, consistently ranking in the top ten most purchased vegetables. Thanks to the usual in-depth analysis by IFN, read more

Every February, in Berlin, something special happens. The city is filled with the colors, flavors, and stories of the people who feed the world. For three days, from February 4th to 6th, everyone will converge in one place, where the beating heart of the global fresh produce sector pulsates. read more

Promoting the development of the fruit and vegetable market in Rome through investments in infrastructure, advanced digital services, and increased sustainability. This is the goal of the memorandum of understanding signed today at the Centro Agroalimentare Roma (CAR) with CIA Roma, Coldiretti, Confagricoltura Roma and. read more

Resisting for over 47 days after harvesting without losing quality: this is the achievement reached by the Argentine National Institute of Agricultural Technology (INTA) with the new nectarine Pionero INTA - as reported on Portalfruticola.com - a variety that promises to change perspectives. read more

Pink Lady® is opening a new chapter in its story with the global communication platform "So Crunchy, So Juicy, So Cool", launching in November 2025 in 11 European countries. The new campaign marks a significant evolution: going beyond the fruit category and establishing itself as read more

Dole Italia, a leading company in the production and distribution of premium quality fresh fruit, is back in cities with a new outdoor campaign that brings Doooolé! to the center of urban life, accompanying people on their daily commutes. Throughout the months of November and December, read more

Enjoy Dolce Frutta is the European campaign implemented by the OP Melodia and co-financed by the European Community to promote fresh fruit made in the EU, highlighting the taste, quality, and nutritional benefits of products such as strawberries, kiwi, clementines, nectarines, cherries, and grapes. read more

The quality of Val Venosta Apples arrives in the Veneto region with an ambitious and multi-channel project, aimed at increasing the brand's visibility and strengthening its positioning in the region. In addition to a new stage of the Applepairing project, Veneto will be involved in a... read more

The date is fast approaching: tomorrow, Wednesday, November 26th, the Grand Tour Italia Conference Center in Bologna will host The Fruit & Vegetable Cart - the Retail Atlas event, organized by IFN (for more information click here). It is time to reveal who has read more