An increasingly wide and targeted variety offer, designed to respond accurately to the needs of the melon and watermelon supply chain, from the field to the table. This is the core of the commitment of Syngenta Vegetable Seeds, which has chosen the Symposium of the Melon Mantovano IGP for. read more

After a positive June and a promising start to July, the watermelon market suffered a setback in the second half of the month. The main cause? The drop in temperatures recorded not only in Italy but also in the rest of Europe, which cooled down consumption. read more

The season of the Agricola Azzurra chili pepper bouquet is starting again, featuring the ancient ecotype Vardacielo, which is harvested in the fields of Puglia from July to November. read more

As the campaign nears its end, Novella potatoes continue to be a key player in Italian fields and on tables. A symbol of seasonality and quality, they represent a crucial moment for the national potato sector. In particular, for Selenella, a leading entity in the industry. read more

The Italian fruit and vegetable sector faces new challenges every year: from rising costs to changing climatic conditions, including the spread of new pathogens and the chronic difficulty in finding labor. A perfect storm that tests the resilience of the industry. read more

With the growing concern about the impact of ultra-processed foods on health, natural foods are gaining more attention and space in shopping carts. Through high-impact promotional campaigns aimed at highlighting the nutritional benefits read more

A "blood-red" pulp, an intense flavor, and a diva-like character. This is how Gilda, the new line of red-fleshed nectarines launched by Granfrutta Zani, presents itself, aiming to win over a discerning, curious audience in search of authentic flavors. read more

The stores of Gdostanno are undergoing a profound transformation, both in terms of size and internal reorganization, where departments dedicated to fresh products—especially fruits and vegetables—are taking on an increasingly central role. read more

It is considered a true game-changer for the category: Cosmic Crisp® is rewriting the rules of the apple market. This is according to the Italian producers who cultivate it, the VOG and VIP Consortia, who highlight its distinctive characteristics: an unmistakable flavor and, read more

There is an alarm for the Asian stink bug in the province of Mantova, with a spread this year that is devastating pear trees, which are among the most sought-after crops by this non-native pest. This unusual summer, teetering between record temperatures and precipitation, is causing significant damage. read more

The first edition of the Mantuan PGI Melon Symposium, held in Mantua from July 22nd to 24th, 2025 and organized by the Consortium for the valorization and protection of the Mantuan PGI Melon, has concluded to general satisfaction. An event that brought together the entire supply chain. read more

In a country like Italy, rich in agri-food excellence, quality is not lacking, but often the ability to work together as a system is missing. It is in this direction that the initiative of the Verona IGP Peach moves, which yesterday led an event hosted in the charming setting of... read more

In Sicily, where the bell pepper is among the protagonists of vegetable crops, a variety has been noticed that promises to revolutionize the work of producers: Costiero RZ, the red lamuyo pepper signed by Rijk Zwaan and the result of the company's commitment to research and varietal development. read more

It confirms itself as a reference point for cluster tomatoes in the Agro-Pontino area, and has a very specific name: Carreras. This was confirmed by the Open Day organized by Harmoniz at the Capuano agricultural company, an event that attracted the attention of local technicians and producers. read more

The Grocery Bag, the weekly service by BMTI and Italmercati promoted with the support of Non-Profit Consumerism, continues to offer useful tips for conscious and sustainable shopping, also pointing out this week's most advantageous seasonal products to purchase. read more

The use of bumblebees as pollinators in avocado plantations is proving to be a successful strategy to increase productivity. Recent experiments conducted by Biobest – as reported by portalfruticola.com - in collaboration with universities in Spain, confirm this. read more

In a recent article on our platform by Alfonso Bendi (Click here to read more), we analyzed the positive trend of ready-to-eat fresh fruit, with a particular focus on the month of June, which showed a significant performance. After a limited growth in the previous months... read more

The set of restrictions imposed by the Tyrol Government along the Brenner road axis causes an economic damage to Italian companies amounting to 370 million euros per year. Over the last 5 years, the overall impact has been over 1.8 billion euros. Analyses conducted by... read more

During a routine check at the weekly market in Caltagirone, the police discovered a street vendor who - without any authorization - was selling around 300 kilograms of fruit, mainly melons and watermelons, in the Stadio square, at the corner of Via Madonna della Via, without proper traceability. read more

The harvesting of Italian-made tomatoes has begun, with initial estimates indicating a slight increase (+5%) in production compared to last year, despite uncertainties related to the weather, particularly drought in the South. The predictions for the "pummarola" campaign are provided by... read more