November, the month of ... cabbage
2025-12-03 00:00
The ironic title not only aims to highlight how the eleventh month of the year is among the least brilliant for the consumption of fruit and vegetable products... but also wants to emphasize the attention that large-scale retail distribution reserves for this category in autumn.
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"The Perfect Gourmet Fruit": Emilia-Romagna IGP Pear among Horeca, wellness, and consumers
2025-12-03 00:00
Yesterday, in the capital of Emilia, "The Perfect Gourmet Fruit" was presented, the new project of the Consortium for the protection of Emilia-Romagna PGI Pear dedicated to the Horeca channel. An initiative that aims to redefine the role of pears in the catering industry, and at the same time, to.
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Fresh blueberries all year round thanks to Dole Italia
2025-12-02 00:00
Dole Italia confirms its leadership in the fresh fruit market by ensuring the availability of fresh blueberries throughout the year. This result is made possible by a rigorous and strategic import calendar that integrates the best sources and careful management.
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Metis®, from June to November only it is the premium plum.
2025-12-02 00:00
She has recently left the shelves of Italian large-scale retail and is ready to tell about a very positive season for sales: the premium Metis® plum, exclusively produced in Italy by Granfrutta Zani and Minguzzi, is seeing double-digit growth in its market.
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Table grapes 2025: sustainability and conservation tests completed
2025-12-02 00:00
The experimental activities of the 2025 of the "Integrated research project for addressing the main critical issues of table grape production 2023-2029" are concluding, co-financed by 12 Producer Organizations (P.O.) members of Italia Ortofrutta - Unione Nazionale.
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Dulcis™, the premium green kiwi colors the trams of Milan.
2025-12-02 00:00
The innovative and impactful communication of Dulcis™, the premium green kiwi with a distinctive flavor born from the collaboration between Newplant, Alegra, Apofruit Italia, and Orogel Fresco, continues.
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The illegal trafficking of tractors: a black market worth millions.
2025-12-02 00:00
In recent years, thefts in the Italian countryside are no longer a marginal issue, but a growing threat. The most coveted and devastating target for companies are agricultural vehicles. Reports come from all corners of the country, painting a grim picture.
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Zespri&Win: the contest for Kiwi Zespri lovers
2025-12-02 00:00
Zespri Kiwifruit, a global leader in kiwifruit production and marketing, is launching the new "Zespri&Win" contest, active from December 1, 2025, to February 21, 2026, and aimed at all consumers registered with the Zespri Kiwi Lovers community. The initiative offers various prizes.
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At the first edition of Il Carrello – Frutta & Verdura, the Retail Atlas, organized by IFN and Agroter with the collaboration of Toluna and NielsenIQ, the spotlight was focused on one of the pillars, often underestimated, of the Italian fruit and vegetable supply chain: the market system.
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Over 16 billion invested in agriculture: historical high
2025-12-01 00:00
"In the history of the Republic, the Meloni government is the one that has invested the most in agriculture, exceeding 16 billion euros. And we do not intend to stop."
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Macfrut 2026 is being held in Moldova.
2025-12-01 00:00
Macfrut 2026 was presented in Moldova. This happened at the 11th edition of the Fruit Business Conference, organized by Moldova Fruct, a professional event hosted in Chisinau. An international meeting aimed at fruit importers and exporters in the Eastern European markets, the event had
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Harald Weis is the new president of VOG.
2025-12-01 00:00
Change at the helm of VOG, Consortium of Fruit and Vegetable Cooperatives of South Tyrol: Harald Weis takes over the presidency of the historic South Tyrolean apple-growing entity, succeeding Georg Kössler who, after 17 years in office dedicated to strengthening the role of the Consortium, has chosen not to run for re-election.
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Can PDO and PGI really become the engine of the fruit and vegetable sector? Looking at the performance of the PDO Economy, the answer seems positive. The latest Qualivita Report highlights how the overall value has reached 20.7 billion euros, an increase compared to the 16 billion in 2020.
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Egyptian squash boom in Italy: volumes tripled compared to 2023
2025-12-01 00:00
In the last live stream dedicated to pumpkins (for more in-depth information click here), we highlighted how the sector was growing, and apparently this trend has also been noticed abroad, as Egypt, according to EastFruit data, continues to push for the export of pumpkins.
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Mercadona: the success phenomenon that Europe is watching with attention (and concern)
2025-12-01 00:00
With the first edition of "The Fruit and Vegetable Cart - The Retail Atlas," the IFN event staged last week in Bologna, the focus also expanded beyond national borders to highlight a highly successful international retailing case.
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The weekly appointment with the tips of La Borsa della Spesa is back, the service created by BMTIeItalmercati in collaboration with Consumerismo No Profit, designed to guide consumers towards purchasing fresh agri-food products that combine seasonality and affordability.
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Black Pearl, 2025 campaign to frame: volumes +20%
2025-12-01 00:00
Record results for the medium-sized watermelon with black skin produced by O.P. Francescon, Peviani S.p.A., and O.P. La Mongolfiera. In a year when part of the sector has suffered, Perla Nera sales have grown by 20% in volume compared to the previous year, impacting some groups.
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The pear tree tries to stand up again: research ignites new hopes
2025-11-28 00:00
Restoring the Italian pear cultivation industry, especially the Abate Fetel variety, has seemed like an impossible mission for years. The challenges are numerous and interconnected: complex agronomic management, increasingly aggressive plant diseases, reduced yields, and post-harvest fragility.
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Ortofrutta Experience closes 2025 looking towards the future.
2025-11-28 00:00
The scheduled stages for the 2025 edition of Ortofrutta Experience, the national project promoted by Italy Ortofrutta to increase knowledge of the organized fruit and vegetable system and enhance the productions and work carried out by Producer Organizations (O.P.), have been completed.
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Convenience, a fundamental element in the future of the fruit and vegetable department.
2025-11-28 00:00
In the modern Distribution landscape, convenience products in the fruit and vegetable sector continue to be one of the most promising drivers for the growth of the Grocery Retail sector. Considering the fruit and vegetable department in its broadest sense, which now includes the physical perimeter that today encompasses.
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